NFL SWOT Analysis
NFL is one of the leading brands in the sports teams and events sector. NFL SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of NFL:
Quick Glance:
NFL Strengths
- NFL is the highest American football league based out of USA
- The Superbowl, which is the NFL’s championship game, is one of the most watched sporting event in the world
- National Football League has a loyal and huge fan base in USA
- The sporting event has a strong association with top companies and brands as their official sponsors & partners
- National Football League is one of the most attended domestic sports league in the world, with an average attendance of more than 60,000 spectators per game
- The sporting event has a huge brand legacy and popularity since it started in 1920
- The annual revenue generated by NFL is more than $12 billion, making it one of the most popular sporting events
- Leading broadcasters ensure live matches and live streaming of all matches, conferences, events etc.
- The brand awareness is further created by merchandize, ticket sales, advertising, digital marketing and endorsement by leading players
Above are the strengths in the SWOT Analysis of NFL. The strengths of NFL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
NFL Weaknesses
- Does not have a global fan base as compared to some of the leading global sporting events
- No proper association with broadcasters in Asia, as most NFL matches are not being telecast in Asia
These were the weaknesses in the NFL SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
NFL Opportunities
- Tapping the global fan bases, especially the emerging economies, can help NFL grow globally
- Lower the cost of tickets to attract a even bigger fan base in USA
- The brand can use celebrities to spread more awareness about the football league
Above we covered the opportunities in NFL SWOT Analysis. The opportunities for any brand can include prospects of future growth.
NFL Threats
- Threats from the popularity of other American leagues like NBA and MLB
- Threat from the emergence of soccer in USA can affect the National Football League
- USA economic slow down or pandemics can reduce the revenues
The threats in the SWOT Analysis of NFL are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the NFL SWOT analysis.
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About NFL
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| NFL Overview | |
|---|---|
| Parent Company |
NFL (National Football League) |
| Category |
American Football League |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Considered to be the Highest level of American football in the world |
| NFL STP | |
| Segmentation |
All followers of American Football |
| Target Market |
American Men in the age group 15-60 |
| Positioning |
Top professional American football league in the world |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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