Published in Sports Teams and Events category by MBA Skool Team
NFL is one of the leading brands in the sports teams and events sector. NFL SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of NFL:
NFL is the highest American football league based out of USA
The Superbowl, which is the NFL’s championship game, is one of the most watched sporting event in the world
National Football League has a loyal and huge fan base in USA
The sporting event has a strong association with top companies and brands as their official sponsors & partners
National Football League is one of the most attended domestic sports league in the world, with an average attendance of more than 60,000 spectators per game
The sporting event has a huge brand legacy and popularity since it started in 1920
The annual revenue generated by NFL is more than $12 billion, making it one of the most popular sporting events
Leading broadcasters ensure live matches and live streaming of all matches, conferences, events etc.
The brand awareness is further created by merchandize, ticket sales, advertising, digital marketing and endorsement by leading players
Above are the strengths in the SWOT Analysis of NFL. The strengths of NFL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Does not have a global fan base as compared to some of the leading global sporting events
No proper association with broadcasters in Asia, as most NFL matches are not being telecast in Asia
These were the weaknesses in the NFL SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tapping the global fan bases, especially the emerging economies, can help NFL grow globally
Lower the cost of tickets to attract a even bigger fan base in USA
The brand can use celebrities to spread more awareness about the football league
Above we covered the opportunities in NFL SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Threats from the popularity of other American leagues like NBA and MLB
Threat from the emergence of soccer in USA can affect the National Football League
USA economic slow down or pandemics can reduce the revenues
The threats in the SWOT Analysis of NFL are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the NFL SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Considered to be the Highest level of American football in the world
All followers of American Football
American Men in the age group 15-60
Top professional American football league in the world
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