Dallas Mavericks SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Dallas Mavericks analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dallas Mavericks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dallas Mavericks to benchmark its business & performance as compared to the competitors and industry. Dallas Mavericks is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dallas Mavericks competitors and includes Dallas Mavericks target market, segmentation, positioning & Unique Selling Proposition (USP).

Dallas Mavericks SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dallas Mavericks Brand Analysis
Parent Company

Owner-Mark Cuban


NBA franchise


Sports Teams and Events

Tagline/ Slogan



A hugely successful NBA team based in Dallas

Dallas Mavericks STP
Dallas Mavericks Segmentation

All basketball fans

Dallas Mavericks Target Market

Male in the age group 10-60

Dallas Mavericks Positioning

A successful basketball team with a loyal fan base

Dallas Mavericks SWOT Analysis
Dallas Mavericks Strengths

Below are the Strengths in the SWOT Analysis of Dallas Mavericks:

1. Presence of top players like Dirk Nowitzski
2. Excellent merchandising and marketing leads to high revenues
3. Highly influential owner in internet entrepreneur Mark Cuban
4. Loyal fan base which ensures full attendance in almost every home game

5. One of the most most valuable basketball franchise in the USA

6. Strong brand name and a stable financial performance

Dallas Mavericks Weaknesses

Here are the weaknesses in the Dallas Mavericks SWOT Analysis:

1.Not enough fans outside USA
2.Absence of any global superstar

Dallas Mavericks Opportunities

Following are the Opportunities in Dallas Mavericks SWOT Analysis:

1.Tap the new generation of basketball fans in Asia, especially India
2.Attract big names and remain a competitive force in NBA

Dallas Mavericks Threats

The threats in the SWOT Analysis of Dallas Mavericks are as mentioned:

1.Threat of top players leaving the club
2.Threat of being dominated by other big names like Miami Heat and LA lakers

Dallas Mavericks Competition

Below are the top 3 Dallas Mavericks competitors:

1.San Antonio Spurs
2.Phoenix Suns
3.Miami Heat

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dallas Mavericks. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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