Tour de France SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Amauri Sport Organisation

Multistage Bicycle race

Sports Teams and Events

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The premier and the most prestigious event in the world of cycling

All cycling fans and ethusiasts

Men and women in the age group 15-40

The most prestigious cycling event in the world with a huge fan base

Below are the Strengths in the SWOT Analysis of Tour de France:

1. Huge global fan base
2. Presence of all top cyclists from across the world
3. Excellent merchandising and marketing
4. Association with top sponsors

5. Good media coverage across the world being a global sport

Here are the weaknesses in the Tour de France SWOT Analysis:

1.Various doping related controversies have cast a shadow over the credibility of the race
2.The fall from grace for Lance Armstrong, who was the face of Tour de France for more than a decade
3.Slowing economy in Europe

Following are the Opportunities in Tour de France SWOT Analysis:

1.If they can curb the menace of doping, the credibility can be restored
2.Attract more fans from India and Asia, where the economy is growing

The threats in the SWOT Analysis of Tour de France are as mentioned:

1.Threat of fans stopping following the race after the revelations of Lance Armstrong
2.Threat of being outdone in the future by Giro d Italia and Vuelta e Espana

Below are the top 2 Tour de France competitors:

1.Giro D Italia
2.Vuelta e Espana