Tour de France SWOT Analysis

Published in Sports Teams and Events category by MBA Skool Team

Tour de France is one of the leading brands in the sports teams and events sector. Tour de France SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tour de France:

Tour de France Strengths

  1. Huge global fan base
  2. Presence of all top cyclists from across the world
  3. Excellent merchandising and marketing
  4. Association with top sponsors
  5. Good media coverage across the world being a global sport

Above are the strengths in the SWOT Analysis of Tour de France. The strengths of Tour de France looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tour de France Weaknesses

  1. Various doping related controversies have cast a shadow over the credibility of the race
  2. The fall from grace for Lance Armstrong, who was the face of Tour de France for more than a decade
  3. Slowing economy in Europe

These were the weaknesses in the Tour de France SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tour de France Opportunities

  1. If they can curb the menace of doping, the credibility can be restored
  2. Attract more fans from India and Asia, where the economy is growing

Above we covered the opportunities in Tour de France SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tour de France Threats

  1. Threat of fans stopping following the race after the revelations of Lance Armstrong
  2. Threat of being outdone in the future by Giro d Italia and Vuelta e Espana

The threats in the SWOT Analysis of Tour de France are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tour de France SWOT analysis.

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About Tour de France

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tour de France Overview
Parent Company

Amauri Sport Organisation


Multistage Bicycle race


Sports Teams and Events

Tagline/ Slogan



The premier and the most prestigious event in the world of cycling

Tour de France STP

All cycling fans and ethusiasts

Target Market

Men and women in the age group 15-40


The most prestigious cycling event in the world with a huge fan base

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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