Tour de France SWOT Analysis, Competitors & USP

Tour de France SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tour de France, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tour de France to benchmark its business & performance as compared to the competitors, and make strategic improvements. Tour de France is one of the leading brands in the sports teams and events sector.

The article below lists the Tour de France SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tour de France SWOT Analysis:

SWOT Analysis of Tour de France

For Tour de France, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tour de France Strengths

The strengths of Tour de France looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tour de France :

1. Huge global fan base
2. Presence of all top cyclists from across the world
3. Excellent merchandising and marketing
4. Association with top sponsors

5. Good media coverage across the world being a global sport

Tour de France Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tour de France SWOT Analysis:

1.Various doping related controversies have cast a shadow over the credibility of the race
2.The fall from grace for Lance Armstrong, who was the face of Tour de France for more than a decade
3.Slowing economy in Europe

Tour de France Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tour de France SWOT Analysis:

1.If they can curb the menace of doping, the credibility can be restored
2.Attract more fans from India and Asia, where the economy is growing

Tour de France Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tour de France are as mentioned:

1.Threat of fans stopping following the race after the revelations of Lance Armstrong
2.Threat of being outdone in the future by Giro d Italia and Vuelta e Espana

Tour de France Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Tour de France:

1.Giro D Italia
2.Vuelta e Espana

Hence this concludes the Tour de France SWOT analysis.

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About Tour de France

Tour de France Overview
Parent Company	Amauri Sport Organisation
Category	Multistage Bicycle race
Sector	Sports Teams and Events
Tagline/ Slogan	-
USP	The premier and the most prestigious event in the world of cycling
Tour de France STP
Segmentation	All cycling fans and ethusiasts
Target Market	Men and women in the age group 15-40
Positioning	The most prestigious cycling event in the world with a huge fan base

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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