Tour de France SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tour de France analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tour de France SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tour de France to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tour de France is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tour de France competitors and includes Tour de France target market, segmentation, positioning & Unique Selling Proposition (USP).

Tour de France SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tour de France Brand Analysis
Parent Company

Amauri Sport Organisation

Category

Multistage Bicycle race

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

The premier and the most prestigious event in the world of cycling

Tour de France STP
Tour de France Segmentation

All cycling fans and ethusiasts

Tour de France Target Market

Men and women in the age group 15-40

Tour de France Positioning

The most prestigious cycling event in the world with a huge fan base

Tour de France SWOT Analysis
Tour de France Strengths

Below are the Strengths in the SWOT Analysis of Tour de France:

1. Huge global fan base
2. Presence of all top cyclists from across the world
3. Excellent merchandising and marketing
4. Association with top sponsors

5. Good media coverage across the world being a global sport

Tour de France Weaknesses

Here are the weaknesses in the Tour de France SWOT Analysis:

1.Various doping related controversies have cast a shadow over the credibility of the race
2.The fall from grace for Lance Armstrong, who was the face of Tour de France for more than a decade
3.Slowing economy in Europe

Tour de France Opportunities

Following are the Opportunities in Tour de France SWOT Analysis:

1.If they can curb the menace of doping, the credibility can be restored
2.Attract more fans from India and Asia, where the economy is growing

Tour de France Threats

The threats in the SWOT Analysis of Tour de France are as mentioned:

1.Threat of fans stopping following the race after the revelations of Lance Armstrong
2.Threat of being outdone in the future by Giro d Italia and Vuelta e Espana

Tour de France Competition
Competitors

Below are the top 2 Tour de France competitors:

1.Giro D Italia
2.Vuelta e Espana


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tour de France. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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