SWOT analysis of Tour de France analyses the brand by its strengths, weaknesses, opportunities & threats. In Tour de France SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tour de France to benchmark its business & performance as compared to the competitors. Tour de France is one of the leading brands in the sports teams and events sector.
The table below lists the Tour de France SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tour de France competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Tour de France Brand Analysis | |
---|---|
Parent Company |
Amauri Sport Organisation |
Category |
Multistage Bicycle race |
Sector | |
Tagline/ Slogan |
- |
USP |
The premier and the most prestigious event in the world of cycling |
Tour de France STP | |
Segment |
All cycling fans and ethusiasts |
Target Group |
Men and women in the age group 15-40 |
Positioning |
The most prestigious cycling event in the world with a huge fan base |
SWOT Analysis of Tour de France | |
Tour de France Strengths |
Below are the Strengths in the SWOT Analysis of Tour de France: 1. Huge global fan base 5. Good media coverage across the world being a global sport |
Tour de France Weaknesses |
Here are the weaknesses in the Tour de France SWOT Analysis: 1.Various doping related controversies have cast a shadow over the credibility of the race |
Tour de France Opportunities |
Following are the Opportunities in Tour de France SWOT Analysis: 1.If they can curb the menace of doping, the credibility can be restored |
Tour de France Threats |
The threats in the SWOT Analysis of Tour de France are as mentioned: 1.Threat of fans stopping following the race after the revelations of Lance Armstrong |
Tour de France Competition | |
Tour de France Competitors |
Below are the top 2 competitors of Tour de France: 1.Giro D Italia |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tour de France. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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