Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Tour de France analyses the brand by its strengths, weaknesses, opportunities & threats. In Tour de France SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tour de France to benchmark its business & performance as compared to the competitors. Tour de France is one of the leading brands in the sports teams and events sector.
The table below lists the Tour de France SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tour de France competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
The premier and the most prestigious event in the world of cycling
Tour de France STP
All cycling fans and ethusiasts
Men and women in the age group 15-40
The most prestigious cycling event in the world with a huge fan base
SWOT Analysis of Tour de France
Tour de France Strengths
Below are the Strengths in the SWOT Analysis of Tour de France:
1. Huge global fan base 2. Presence of all top cyclists from across the world 3. Excellent merchandising and marketing 4. Association with top sponsors
5. Good media coverage across the world being a global sport
Tour de France Weaknesses
Here are the weaknesses in the Tour de France SWOT Analysis:
1.Various doping related controversies have cast a shadow over the credibility of the race 2.The fall from grace for Lance Armstrong, who was the face of Tour de France for more than a decade 3.Slowing economy in Europe
Tour de France Opportunities
Following are the Opportunities in Tour de France SWOT Analysis:
1.If they can curb the menace of doping, the credibility can be restored 2.Attract more fans from India and Asia, where the economy is growing
Tour de France Threats
The threats in the SWOT Analysis of Tour de France are as mentioned:
1.Threat of fans stopping following the race after the revelations of Lance Armstrong 2.Threat of being outdone in the future by Giro d Italia and Vuelta e Espana
Tour de France Competition
Tour de France Competitors
Below are the top 2 competitors of Tour de France:
1.Giro D Italia 2.Vuelta e Espana
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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