Telkom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3362

SWOT Analysis of Telkom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Telkom Group Ltd


Telephone Communications



Tagline/ Slogan

Seamlessly Connecting People to a Better Life


Only South African company to offer fully converged ICT solutions




Target Group

Business, residential and pay-phone customers


A provider who provides the best quality and reach

SWOT Analysis


1. Leading Provider of IT and communications across industries

2. Wide product and service offerings
3. Widespread reach, connectivity to almost all locations
4. Quality Services
5. Deliver a complete portfolio of voice, data and Internet services

6. Growing customer base

7. Over 25,000+ employees in the organization

8. The brand has its presence across approx 40 countries


1. Being a market leader, always under the scanner for any alleged controversy
2. Criticisms raising for fixing the broadband prices in its favor


1. Increasing mobile data traffic
2. Less players in the market

3. Increase presence globally through more advertising and marketing


1. Loss of monopoly in South African Market
2. Increasing Competition in international markets

3. Fluctuating global economies can affect the operations



1. Neotel

2. Vodacom
3. MTN

4. Cell-C

The table above concludes the Telkom SWOT analysis along with its marketing and brand parameters.


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