Telkom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Telkom analyses the brand by its strengths, weaknesses, opportunities & threats. In Telkom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telkom to benchmark its business & performance as compared to the competitors. Telkom is one of the leading brands in the telecom service providers sector.

The article below lists the Telkom SWOT (Strengths, Weaknesses, Opportunities, Threats), top Telkom competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Telkom

Telkom Overview
Parent Company

Telkom Group Ltd

Category

Telephone Communications

Sector

Telecom Service Providers

Tagline/ Slogan

Seamlessly Connecting People to a Better Life

USP

Only South African company to offer fully converged ICT solutions

Telkom STP
Segmentation

Telecommunication

Target Market

Business, residential and pay-phone customers

Positioning

A provider who provides the best quality and reach

SWOT Analysis of Telkom

For Telkom, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Telkom SWOT Analysis:

Telkom Strengths

The strengths of Telkom looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Telkom :

1. Leading Provider of IT and communications across industries

2. Wide product and service offerings
3. Widespread reach, connectivity to almost all locations
4. Quality Services
5. Deliver a complete portfolio of voice, data and Internet services

6. Growing customer base

7. Over 25,000+ employees in the organization

8. The brand has its presence across approx 40 countries

Telkom Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Telkom SWOT Analysis:

1. Being a market leader, always under the scanner for any alleged controversy
2. Criticisms raising for fixing the broadband prices in its favor


Telkom Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Telkom SWOT Analysis:

1. Increasing mobile data traffic
2. Less players in the market

3. Increase presence globally through more advertising and marketing


Telkom Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Telkom are as mentioned:

1. Loss of monopoly in South African Market
2. Increasing Competition in international markets

3. Fluctuating global economies can affect the operations

Telkom Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Telkom:

1. Neotel

2. Vodacom
3. MTN

4. Cell-C


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Telkom. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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