Telkom SWOT Analysis
Telkom SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Telkom, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Telkom is one of the leading brands in the telecom service providers sector. The article below lists the Telkom SWOT and includes its target market, segmentation, positioning & USP.
In this article:
SWOT Analysis of Telkom
For Telkom, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Telkom Strengths
The strengths of Telkom looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.
A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Telkom :
1. Leading Provider of IT and communications across industries
2. Wide product and service offerings
3. Widespread reach, connectivity to almost all locations
4. Quality Services
5. Deliver a complete portfolio of voice, data and Internet services
6. Growing customer base
7. Over 25,000+ employees in the organization
8. The brand has its presence across approx 40 countries
Telkom Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Telkom SWOT Analysis:
1. Being a market leader, always under the scanner for any alleged controversy
2. Criticisms raising for fixing the broadband prices in its favor
Telkom Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Telkom SWOT Analysis:
1. Increasing mobile data traffic
2. Less players in the market
3. Increase presence globally through more advertising and marketing
Telkom Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Telkom are as mentioned:
1. Loss of monopoly in South African Market
2. Increasing Competition in international markets
3. Fluctuating global economies can affect the operations
Similar to Telkom
1. Neotel
4. Cell-C
Hence this concludes the Telkom SWOT analysis.
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About Telkom
| Telkom Overview | |
|---|---|
| Parent Company |
Telkom Group Ltd |
| Category |
Telephone Communications |
| Sector | |
| Tagline/ Slogan |
Seamlessly Connecting People to a Better Life |
| USP |
Only South African company to offer fully converged ICT solutions |
| Telkom STP | |
| Segmentation |
Telecommunication |
| Target Market |
Business, residential and pay-phone customers |
| Positioning |
A provider who provides the best quality and reach |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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