Telkom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Telkom analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Telkom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telkom to benchmark its business & performance as compared to the competitors and industry. As of 2020, Telkom is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Telkom competitors and includes Telkom target market, segmentation, positioning & Unique Selling Proposition (USP).

Telkom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Telkom Brand Analysis
Parent Company

Telkom Group Ltd


Telephone Communications


Telecom Service Providers

Tagline/ Slogan

Seamlessly Connecting People to a Better Life


Only South African company to offer fully converged ICT solutions

Telkom STP
Telkom Segmentation


Telkom Target Market

Business, residential and pay-phone customers

Telkom Positioning

A provider who provides the best quality and reach

Telkom SWOT Analysis
Telkom Strengths

Below are the Strengths in the SWOT Analysis of Telkom:

1. Leading Provider of IT and communications across industries

2. Wide product and service offerings
3. Widespread reach, connectivity to almost all locations
4. Quality Services
5. Deliver a complete portfolio of voice, data and Internet services

6. Growing customer base

7. Over 25,000+ employees in the organization

8. The brand has its presence across approx 40 countries

Telkom Weaknesses

Here are the weaknesses in the Telkom SWOT Analysis:

1. Being a market leader, always under the scanner for any alleged controversy
2. Criticisms raising for fixing the broadband prices in its favor

Telkom Opportunities

Following are the Opportunities in Telkom SWOT Analysis:

1. Increasing mobile data traffic
2. Less players in the market

3. Increase presence globally through more advertising and marketing

Telkom Threats

The threats in the SWOT Analysis of Telkom are as mentioned:

1. Loss of monopoly in South African Market
2. Increasing Competition in international markets

3. Fluctuating global economies can affect the operations

Telkom Competition

Below are the top 4 Telkom competitors:

1. Neotel

2. Vodacom
3. MTN

4. Cell-C

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Telkom. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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