American Movil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of American Movil analyses the brand/company with its strengths, weaknesses, opportunities & threats. In American Movil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like American Movil to benchmark its business & performance as compared to the competitors and industry. As of 2020, American Movil is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top American Movil competitors and includes American Movil target market, segmentation, positioning & Unique Selling Proposition (USP).

American Movil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
American Movil Brand Analysis
Parent Company

America Movil S.A.B. DE C.V. & Telmex


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Leading Wireless Service Provider


Company with largest Infrastructure

American Movil STP
American Movil Segmentation

Mobile & Landline, Broadband, Digital Television,  IT & Network Services

American Movil Target Market

Users of the above, including business units

American Movil Positioning

High Speed Access, and Knowledge of the region

American Movil SWOT Analysis
American Movil Strengths

Below are the Strengths in the SWOT Analysis of American Movil:

1. Market Presence and strong marketing
2. Expanding liquidity position and Strong Financials
3. Robust Research & Development
4. Operations in 18 countries in the Americas; More than 240 million mobile customers; More than 29 million fixed lines; 15 million fixed broadband accesses
5. Has over 145,000 employees globally

American Movil Weaknesses

Here are the weaknesses in the American Movil SWOT Analysis:

1.Concentrated presence in Americas only
2.Extremely strong competition in the telecom sector

American Movil Opportunities

Following are the Opportunities in American Movil SWOT Analysis:

1.Growth of broadband, Pay TV and 3G
2.Latin American Mobile market
3.Growth in Telecommunication Services

American Movil Threats

The threats in the SWOT Analysis of American Movil are as mentioned:

1.Fluctuations in foreign exchange rates
2.Competitive pressure
3.Rapid Technological changes

American Movil Competition

Below are the top 2 American Movil competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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