SWOT Analysis of American Movil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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American Movil | |
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Parent Company |
America Movil S.A.B. DE C.V. & Telmex |
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Category |
Mobile Service Provider |
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Sector |
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Tagline/ Slogan |
Leading Wireless Service Provider |
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USP |
Company with largest Infrastructure |
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American Movil STP | |
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Segment |
Mobile & Landline, Broadband, Digital Television, IT & Network Services |
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Target Group |
Users of the above, including business units |
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Positioning |
High Speed Access, and Knowledge of the region |
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American Movil SWOT Analysis | |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of American Movil. Strengths are: 1. Market Presence and strong marketing |
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Weaknesses |
Here are the weaknesses of American Movil : 1.Concentrated presence in Americas only |
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Opportunities |
Following are the Opportunities of American Movil : 1.Growth of broadband, Pay TV and 3G |
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Threats |
The threats of American Movil are as mentioned : 1.Fluctuations in foreign exchange rates |
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American Movil Competition | |
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Competitors |
Below are the 2 main American Movil competitors : |
The brandguide table above concludes the American Movil SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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