American Movil SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 4026
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SWOT Analysis of American Movil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Movil

Parent Company

America Movil S.A.B. DE C.V. & Telmex

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Leading Wireless Service Provider

USP

Company with largest Infrastructure

American Movil STP

Segment

Mobile & Landline, Broadband, Digital Television,  IT & Network Services

Target Group

Users of the above, including business units

Positioning

High Speed Access, and Knowledge of the region

American Movil SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of American Movil. Strengths are:

1. Market Presence and strong marketing
2. Expanding liquidity position and Strong Financials
3. Robust Research & Development
4. Operations in 18 countries in the Americas; More than 240 million mobile customers; More than 29 million fixed lines; 15 million fixed broadband accesses
5. Has over 145,000 employees globally

Weaknesses

Here are the weaknesses of American Movil :

1.Concentrated presence in Americas only
2.Extremely strong competition in the telecom sector

Opportunities

Following are the Opportunities of American Movil :

1.Growth of broadband, Pay TV and 3G
2.Latin American Mobile market
3.Growth in Telecommunication Services

Threats

The threats of American Movil are as mentioned :

1.Fluctuations in foreign exchange rates
2.Competitive pressure
3.Rapid Technological changes

American Movil Competition

Competitors

Below are the 2 main American Movil competitors :

1.Telefonica
2.Vodafone


The brandguide table above concludes the American Movil SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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