American Movil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

American Movil SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of American Movil, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like American Movil to benchmark its business & performance as compared to the competitors, and make strategic improvements. American Movil is one of the leading brands in the telecom service providers sector.

The article below lists the American Movil SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the American Movil SWOT Analysis:

SWOT Analysis of American Movil

For American Movil, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

American Movil Strengths

The strengths of American Movil looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of American Movil :

1. Market Presence and strong marketing
2. Expanding liquidity position and Strong Financials
3. Robust Research & Development
4. Operations in 18 countries in the Americas; More than 240 million mobile customers; More than 29 million fixed lines; 15 million fixed broadband accesses
5. Has over 145,000 employees globally

American Movil Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the American Movil SWOT Analysis:

1.Concentrated presence in Americas only
2.Extremely strong competition in the telecom sector

American Movil Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in American Movil SWOT Analysis:

1.Growth of broadband, Pay TV and 3G
2.Latin American Mobile market
3.Growth in Telecommunication Services

American Movil Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of American Movil are as mentioned:

1.Fluctuations in foreign exchange rates
2.Competitive pressure
3.Rapid Technological changes

American Movil Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of American Movil:


Hence this concludes the American Movil SWOT analysis.

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About American Movil

American Movil Overview
Parent Company

America Movil S.A.B. DE C.V. & Telmex


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Leading Wireless Service Provider


Company with largest Infrastructure

American Movil STP

Mobile & Landline, Broadband, Digital Television,  IT & Network Services

Target Market

Users of the above, including business units


High Speed Access, and Knowledge of the region

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to American Movil. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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