American Movil SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 4273

SWOT analysis of American Movil analyses the brand/company with its strengths, weaknesses, opportunities & threats. In American Movil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like American Movil to benchmark its business & performance as compared to the competitors and industry. American Movil is one of the leading brands in the telecom service providers sector. The table below also lists the top American Movil competitors and elaborates American Movil market segmentation, target group, positioning & Unique Selling Proposition (USP).

American Movil SWOT, Competitors, Marketing STP & Brand analysis Table
American Movil Brand Analysis
Parent Company

America Movil S.A.B. DE C.V. & Telmex


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Leading Wireless Service Provider


Company with largest Infrastructure

American Movil STP

Mobile & Landline, Broadband, Digital Television,  IT & Network Services

Target Group

Users of the above, including business units


High Speed Access, and Knowledge of the region

American Movil SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of American Movil. Strengths are:

1. Market Presence and strong marketing
2. Expanding liquidity position and Strong Financials
3. Robust Research & Development
4. Operations in 18 countries in the Americas; More than 240 million mobile customers; More than 29 million fixed lines; 15 million fixed broadband accesses
5. Has over 145,000 employees globally


Here are the weaknesses in the American Movil SWOT Analysis:

1.Concentrated presence in Americas only
2.Extremely strong competition in the telecom sector


Following are the Opportunities in American Movil SWOT Analysis:

1.Growth of broadband, Pay TV and 3G
2.Latin American Mobile market
3.Growth in Telecommunication Services


The threats in the SWOT Analysis of American Movil are as mentioned:

1.Fluctuations in foreign exchange rates
2.Competitive pressure
3.Rapid Technological changes

American Movil Competition

Below are the top 2 American Movil competitors:


The brandguide table above concludes the American Movil SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to American Movil. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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