Verizon Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Bell Atlantic & GTE (Previously a part of AT&T)

Mobile Service Provider

Telecom Service Providers

Rule the Air; America’s Largest and Most Reliable Network

Verizon is the one of the largest Wireless Carrier in US

Mobile phone users and businesses

Young population, Net and mobile savvy

Verizon has excellent network and IP infrastructure

Below are the Strengths in the SWOT Analysis of Verizon Communications:

1. Verizon has a strong reputation of network coverage with 100 million plus wireless subscribers
2. 4G Network capabilities offered by Verizon
3. Good brand Recognition & global goodwill of the company
4. It is one of the largest wireless carrier in US
5. Verizon provides services like Fixed-line and mobile telephony, broadband and fixed-line internet services, digital television and network services
6. Over 170,000 employees are present in the organization

7. Verizon with its services reaches out to more than 150 countries

8. Strong marketing exercises and sponsorship of events have boosted the brands presence

Here are the weaknesses in the Verizon Communications SWOT Analysis:

1. Increase in competition means limited market share growth from Verizon
2. Presence limited to primarily Americas and not a major player like a few other established telecom operators

Following are the Opportunities in Verizon Communications SWOT Analysis:

1. Expansion of audio & video conferencing access 
2. VOIP business and its growth can be tapped
3. International expansion & regional acquisitions can help Verizon grow

4. Verizon can diversify into many other services related to customer needs utilizing the internet penetration

The threats in the SWOT Analysis of Verizon Communications are as mentioned:

1. Intense competition in the saturated US market can decline Verizon's market share
2. FCC regulations and government policies can affect operations
3. Cannibalization due to VOIP and wireless offerings

4. International operations affected by recession, economic instabilities etc

Below are the top 4 Verizon Communications competitors:

1. AT&T
2. Sprint Nextel
3. Vodafone

4. Deutsche Telekom