Verizon Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Verizon Communications analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Verizon Communications SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Verizon Communications to benchmark its business & performance as compared to the competitors and industry. As of 2020, Verizon Communications is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Verizon Communications competitors and includes Verizon Communications target market, segmentation, positioning & Unique Selling Proposition (USP).

Verizon Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Verizon Communications Brand Analysis
Parent Company

Bell Atlantic & GTE (Previously a part of AT&T)


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Rule the Air; America’s Largest and Most Reliable Network


Verizon is the one of the largest Wireless Carrier in US

Verizon Communications STP
Verizon Communications Segmentation

Mobile phone users and businesses

Verizon Communications Target Market

Young population, Net and mobile savvy

Verizon Communications Positioning

Verizon has excellent network and IP infrastructure

Verizon Communications SWOT Analysis
Verizon Communications Strengths

Below are the Strengths in the SWOT Analysis of Verizon Communications:

1. Verizon has a strong reputation of network coverage with 100 million plus wireless subscribers
2. 4G Network capabilities offered by Verizon
3. Good brand Recognition & global goodwill of the company
4. It is one of the largest wireless carrier in US
5. Verizon provides services like Fixed-line and mobile telephony, broadband and fixed-line internet services, digital television and network services
6. Over 170,000 employees are present in the organization

7. Verizon with its services reaches out to more than 150 countries

8. Strong marketing exercises and sponsorship of events have boosted the brands presence

Verizon Communications Weaknesses

Here are the weaknesses in the Verizon Communications SWOT Analysis:

1. Increase in competition means limited market share growth from Verizon
2. Presence limited to primarily Americas and not a major player like a few other established telecom operators

Verizon Communications Opportunities

Following are the Opportunities in Verizon Communications SWOT Analysis:

1. Expansion of audio & video conferencing access 
2. VOIP business and its growth can be tapped
3. International expansion & regional acquisitions can help Verizon grow

4. Verizon can diversify into many other services related to customer needs utilizing the internet penetration

Verizon Communications Threats

The threats in the SWOT Analysis of Verizon Communications are as mentioned:

1. Intense competition in the saturated US market can decline Verizon's market share
2. FCC regulations and government policies can affect operations
3. Cannibalization due to VOIP and wireless offerings

4. International operations affected by recession, economic instabilities etc

Verizon Communications Competition

Below are the top 4 Verizon Communications competitors:

1. AT&T
2. Sprint Nextel
3. Vodafone

4. Deutsche Telekom

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Verizon Communications. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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