Published in Telecom Service Providers category by MBA Skool Team
Verizon is one of the leading brands in the telecom service providers sector. Verizon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Verizon:
Verizon Communications is one the world's leading telecommunication company
Verizon has a strong reputation of network coverage with more than 100 million subscribers
& 4G Network capabilities offered by the company
It is one of the largest wireless carrier in US
Verizon provides services like Fixed-line and mobile telephony, broadband and fixed-line internet services, digital television and network services
More than 100,000 employees are present in the organization
Verizon with its services reaches out to more than 150 countries
Strong marketing exercises and sponsorship of events, sports teams etc. have boosted the brands presence globally
Good brand recognition & global goodwill of the company via its philanthropic subsidiary
Verizon's brand awareness is driven by TV commercials, print ads, online advertising, social media engagement & digital marketing
Strategic acquisitions of telecom, media and internet companies have strengthened its position in the market
Above are the strengths in the SWOT Analysis of Verizon. The strengths of Verizon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Increase in competition means limited market share growth from Verizon
Presence limited to primarily Americas and not a major player like a few other established telecom operators
These were the weaknesses in the Verizon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Rule the Air; America’s Largest and Most Reliable Network
Verizon is the one of the largest Wireless Carrier in US
Mobile phone users and businesses
Young population, Net and mobile savvy
Verizon has excellent network and IP infrastructure
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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