Verizon SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 02, 2021

SWOT analysis of Verizon analyses the brand by its strengths, weaknesses, opportunities & threats. In Verizon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Verizon to benchmark its business & performance as compared to the competitors. Verizon is one of the leading brands in the telecom service providers sector.

The table below lists the Verizon SWOT (Strengths, Weaknesses, Opportunities, Threats), top Verizon competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Verizon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Verizon Brand Analysis
Parent Company

Verizon Communications

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Rule the Air; America’s Largest and Most Reliable Network

USP

Verizon is the one of the largest Wireless Carrier in US

Verizon STP
Segment

Mobile phone users and businesses

Target Group

Young population, Net and mobile savvy

Positioning

Verizon has excellent network and IP infrastructure

SWOT Analysis of Verizon
Verizon Strengths

Below are the Strengths in the SWOT Analysis of Verizon:

1. Verizon Communications is one the world's leading telecommunication company

2. Verizon has a strong reputation of network coverage with more than 100 million subscribers

3. 5G & 4G Network capabilities offered by the company

4. It is one of the largest wireless carrier in US

5. Verizon provides services like Fixed-line and mobile telephony, broadband and fixed-line internet services, digital television and network services

6. More than 100,000 employees are present in the organization

7. Verizon with its services reaches out to more than 150 countries

8. Strong marketing exercises and sponsorship of events, sports teams etc. have boosted the brands presence globally

9. Good brand recognition & global goodwill of the company via its philanthropic subsidiary

10. Verizon's brand awareness is driven by TV commercials, print ads, online advertising, social media engagement & digital marketing

11. Strategic acquisitions of telecom, media and internet companies have strengthened its position in the market

Verizon Weaknesses

Here are the weaknesses in the Verizon SWOT Analysis:

1. Increase in competition means limited market share growth from Verizon

2. Presence limited to primarily Americas and not a major player like a few other established telecom operators

Verizon Opportunities

Following are the Opportunities in Verizon SWOT Analysis:

1. Expansion of audio & video conferencing can help the business growth for Verizon

2. VOIP, broadband, mobile internet etc. are all growing and can help the business grow

3. International expansion & regional acquisitions can help Verizon grow

4. Verizon can diversify into many other services related to customer needs utilizing the internet penetration

Verizon Threats

The threats in the SWOT Analysis of Verizon are as mentioned:

1. Intense competition in the saturated US market can decline Verizon's market share

2. FCC regulations and government policies can affect operations and margins

3. Cannibalization due to VOIP and wireless offerings can lead to loss of revenue

4. International operations can be affected by recession, economic instabilities etc.

Verizon Competition
Verizon Competitors

Below are the top 7 competitors of Verizon:

1. AT&T

2. Sprint Nextel

3. Vodafone

4. Deutsche Telekom

5. Orange

6. T-Mobile

7. Comcast


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Verizon. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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