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  3. Maxis SWOT Analysis

Maxis SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: May 25, 2024Read time:

Here is a detailed SWOT analysis of Maxis covering strengths, weaknesses, opportunities and threats.

Maxis Strengths

  1. Increasing Operational Efficiency helping to widen returns
  2. Market Position helping the company to implement new strategies
  3. Strategic Alliances and Partnerships helping to capture new markets
  4. Strong In-house Strategies helping to have consistent growth
  5. Has approx 15 million subscribers across the Asia Pacific

Above are the strengths in the SWOT Analysis of Maxis. The strengths of Maxis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Maxis Weaknesses

  1. Small employee base compared to big telecom giants
  2. Restricted Coverage Area and Market Share due to limited presence across the world

These were the weaknesses in the Maxis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Maxis Opportunities

  1. Increasing Broadband Markets across geographies
  2. Alliances and Agreement of Aircel in India
  3. Growth in Telecommunications Services

Above we covered the opportunities in Maxis SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Maxis Threats

  1. Competitive Pressure causing pressure on margins
  2. Rapid Technology Changes needing capital infusion
  3. Global Economic Slowdown impacting growth

The threats in the SWOT Analysis of Maxis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Maxis SWOT analysis.

About Maxis

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Maxis Overview
Parent Company

Usaha Tegas Group Holdings Bhd


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Simple, Trustworthy, Creative, Brave


A leading communication and the internet technology service provider

Maxis STP

Communication products namely, mobile services, residential fixed line services and broadband internet services.

Target Market

Individual and businesses looking for telecom services


Maxis provides a variety of mobile communication products and services. They offer prepaid call plans, monthly subscription plans, International Roaming, MMS, WAP (over both GSM and GPRS), Residential Fixed Line services, Broadband Internet plans, and 3G services to both prepaid and postpaid subscription customers and I-Phone services.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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