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Garmin SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: February 20, 2024Read time:

Here is a detailed SWOT analysis of Garmin covering strengths, weaknesses, opportunities and threats.

Garmin Strengths

  1. Core competency of Garmin is its ability to leverage GPS technologies and in-house manufacturing to create trendy but useful products for high growth markets
  2. Provides efficient after sales services and superior customer support in areas like repairs, technical support and warranties services
  3. Manufacturing their products in-house reduces mishaps and ensures quality products
  4. The company owns its manufacturing facilities in Taiwan and receives tax incentives from the Taiwanese government.
  5. Cheap labor allows the company to keep its operating costs low
  6. Garmin produces quality products that are ISO certified and further approved for use in aviation by the FAA

Above are the strengths in the SWOT Analysis of Garmin. The strengths of Garmin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Garmin Weaknesses

  1. GPS satellites are monitored and controlled by the U.S Department of Defense, potentially limiting sales to certain clients
  2. Endures a low sales cycle

These were the weaknesses in the Garmin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Garmin Opportunities

  1. Brand awareness drive to increase visibility
  2. The use of GPS technology within varying age groups is rising
  3. Garmin could capitalize/invest in the technology of applications such as Google-Maps

Above we covered the opportunities in Garmin SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Garmin

Garmin Threats

  1. Increase of new entrants offering personal navigation devices
  2. GPS satellites maybecome inoperable due to decaying gravity
  3. There is a risk of market saturation of GPS devices

The threats in the SWOT Analysis of Garmin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Garmin SWOT analysis.

About Garmin

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Garmin Overview
Parent Company

Garmin Incorporated


Communication Equipment


Telecom Service Providers

Tagline/ Slogan

You will be lost without it


Garmin’s focus on continual innovation, along with a desire to meet their loyal customer’s expectations, has fueled an ever-growing list of products.

Garmin STP

Products in aviation, marine, outdoor, fitness, automatic, mobile, and OEM markets

Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer electronics, mobile telephony services


Creating navigation and communication devices that enrich their customer’s lives

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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