Telefonica SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Telefonica SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Telefonica, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telefonica to benchmark its business & performance as compared to the competitors, and make strategic improvements. Telefonica is one of the leading brands in the telecom service providers sector.

The article below lists the Telefonica SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Telefonica SWOT Analysis:

SWOT Analysis of Telefonica

For Telefonica, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Telefonica Strengths

The strengths of Telefonica looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Telefonica :

1. Significant Market position
2. Focus on R & D with an employee base of over 280,000
3. Presence in 25 countries especially growing markets with extensive operations in Europe, Americas and China
4. Strong growth and financials
5. A major sponsor in many sporting events
6. Excellent advertising and branding makes it one of the top of the mind brands

Telefonica Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Telefonica SWOT Analysis:

1. Limited presence in emerging economies other than China
2. Intense global competition in every continent from other established players

Telefonica Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Telefonica SWOT Analysis:

1.Multiple acquisitions and growing market
2.Growth of broadband & Pay TV services in Latin America
3.Multiple brands and offerings

Telefonica Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Telefonica are as mentioned:

1.Exchange rate fluctuations
2.Regulatory environment
3. Declining ARPU

Telefonica Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Telefonica:

1. American Movil
2. Vodafone
3. BT Group

Hence this concludes the Telefonica SWOT analysis.

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About Telefonica

Telefonica Overview
Parent Company

Compañía Telefónica Nacional de España


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Anticipating the future to transform the present


Integrated operator providing communication, information & entertainment solutions

Telefonica STP

All mobile phone users

Target Market

Users of fixed lines, mobiles, internet services & digital television


Creating value through new pathways globally

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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