Telefonica SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 6191
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SWOT Analysis of Telefonica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Telefonica

Parent Company

Compañía Telefónica Nacional de España

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Anticipating the future to transform the present

USP

Integrated operator providing communication, information & entertainment solutions

Telefonica STP

Segment

All mobile phone users

Target Group

Users of fixed lines, mobiles, internet services & digital television

Positioning

Creating value through new pathways globally

Telefonica SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Telefonica :

1. Significant Market position
2. Focus on R & D with an employee base of over 280,000
3. Presence in 25 countries especially growing markets with extensive operations in Europe, Americas and China
4. Strong growth and financials
5. A major sponsor in many sporting events
6. Excellent advertising and branding makes it one of the top of the mind brands

Weaknesses

1. Limited presence in emerging economies other than China
2. Intense global competition in every continent from other established players

Opportunities

1.Multiple acquisitions and growing market
2.Growth of broadband & Pay TV services in Latin America
3.Multiple brands and offerings

Threats

1.Exchange rate fluctuations
2.Regulatory environment
3. Declining ARPU

Telefonica Competition

Competitors

Below are the 3 main Telefonica competitors :

1. American Movil
2. Vodafone
3. BT Group


The brandguide table above concludes the Telefonica SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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