Telefonica SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Telefonica analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Telefonica SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telefonica to benchmark its business & performance as compared to the competitors and industry. As of 2020, Telefonica is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Telefonica competitors and includes Telefonica target market, segmentation, positioning & Unique Selling Proposition (USP).

Telefonica SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Telefonica Brand Analysis
Parent Company

Compañía Telefónica Nacional de España


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Anticipating the future to transform the present


Integrated operator providing communication, information & entertainment solutions

Telefonica STP
Telefonica Segmentation

All mobile phone users

Telefonica Target Market

Users of fixed lines, mobiles, internet services & digital television

Telefonica Positioning

Creating value through new pathways globally

Telefonica SWOT Analysis
Telefonica Strengths

Below are the Strengths in the SWOT Analysis of Telefonica:

1. Significant Market position
2. Focus on R & D with an employee base of over 280,000
3. Presence in 25 countries especially growing markets with extensive operations in Europe, Americas and China
4. Strong growth and financials
5. A major sponsor in many sporting events
6. Excellent advertising and branding makes it one of the top of the mind brands

Telefonica Weaknesses

Here are the weaknesses in the Telefonica SWOT Analysis:

1. Limited presence in emerging economies other than China
2. Intense global competition in every continent from other established players

Telefonica Opportunities

Following are the Opportunities in Telefonica SWOT Analysis:

1.Multiple acquisitions and growing market
2.Growth of broadband & Pay TV services in Latin America
3.Multiple brands and offerings

Telefonica Threats

The threats in the SWOT Analysis of Telefonica are as mentioned:

1.Exchange rate fluctuations
2.Regulatory environment
3. Declining ARPU

Telefonica Competition

Below are the top 3 Telefonica competitors:

1. American Movil
2. Vodafone
3. BT Group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Telefonica. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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