Telefonica SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 6759

SWOT Analysis of Telefonica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Compañía Telefónica Nacional de España


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Anticipating the future to transform the present


Integrated operator providing communication, information & entertainment solutions

Telefonica STP


All mobile phone users

Target Group

Users of fixed lines, mobiles, internet services & digital television


Creating value through new pathways globally

Telefonica SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Telefonica. Strengths are:

1. Significant Market position
2. Focus on R & D with an employee base of over 280,000
3. Presence in 25 countries especially growing markets with extensive operations in Europe, Americas and China
4. Strong growth and financials
5. A major sponsor in many sporting events
6. Excellent advertising and branding makes it one of the top of the mind brands


Here are the weaknesses of Telefonica :

1. Limited presence in emerging economies other than China
2. Intense global competition in every continent from other established players


Following are the Opportunities of Telefonica :

1.Multiple acquisitions and growing market
2.Growth of broadband & Pay TV services in Latin America
3.Multiple brands and offerings


The threats of Telefonica are as mentioned :

1.Exchange rate fluctuations
2.Regulatory environment
3. Declining ARPU

Telefonica Competition


Below are the 3 main Telefonica competitors :

1. American Movil
2. Vodafone
3. BT Group

The brandguide table above concludes the Telefonica SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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