BT Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of BT Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BT Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BT Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, BT Group is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BT Group competitors and includes BT Group target market, segmentation, positioning & Unique Selling Proposition (USP).

BT Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BT Group Brand Analysis
Parent Company

BT Group plc


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Connected World; Bring it all together


World’s oldest telecommunications company

BT Group STP
BT Group Segmentation

Networked IT services; local, national and international telecommunications services; and higher-value broadband and Internet products and services

BT Group Target Market

Major corporate, business, wholesale and consumer segments that uses communications solutions and services

BT Group Positioning

BT Global Services division it is a major supplier of telecoms services to corporate and government customers worldwide.BT Retail division is a leading supplier of telephony, broadband and subscription television services in the UK, with over 18 million customers.

BT Group SWOT Analysis
BT Group Strengths

Below are the Strengths in the SWOT Analysis of BT Group:

1. Market Position in Domestic Markets through O2 brand
2. Wide Products and Services Range
3. Extensive Services Network
4. Diverse Customer Portfolio in over 170 countries

5.Have signed the world’s largest renewable energy deal
6. Has over 90,000 employees serving the customers
7. Offers services like Fixedline Telephony, Mobile Telephony, Broadband Internet, Digital Television, IT services

BT Group Weaknesses

Here are the weaknesses in the BT Group SWOT Analysis:

1. Reliance on the UK market for major revenues
2. Limited Liquidity
3.Condemned for practices such as behavioral targeting

BT Group Opportunities

Following are the Opportunities in BT Group SWOT Analysis:

1. Growth in Telecommunications Services
2. Key Contracts
3. Expansion in Other Regions

4. Mobile Data Growth in Europe

5. Increasing Demand for 3G Technologies

BT Group Threats

The threats in the SWOT Analysis of BT Group are as mentioned:

1. Disruption of Services Due to Uncontrollable Events
2. Regulations and Licenses
3. Competitive Pressure

BT Group Competition

Below are the top 3 BT Group competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BT Group. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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