Published in Telecom Service Providers category by MBA Skool Team
BT Group is one of the leading brands in the telecom service providers sector. BT Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BT Group:
Market Position in Domestic Markets through O2 brand
Wide Products and Services Range
Extensive Services Network
Diverse Customer Portfolio in over 170 countries
Have signed the world’s largest renewable energy deal
Has over 90,000 employees serving the customers
Offers services like Fixedline Telephony, Mobile Telephony, Broadband Internet, Digital Television, IT services
Above are the strengths in the SWOT Analysis of BT Group. The strengths of BT Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BT Group Weaknesses
Reliance on the UK market for major revenues
These were the weaknesses in the BT Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Networked IT services; local, national and international telecommunications services; and higher-value broadband and Internet products and services
Major corporate, business, wholesale and consumer segments that uses communications solutions and services
BT Global Services division it is a major supplier of telecoms services to corporate and government customers worldwide.BT Retail division is a leading supplier of telephony, broadband and subscription television services in the UK, with over 18 million customers.
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