BT Group SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 19530

SWOT analysis of BT Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BT Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BT Group to benchmark its business & performance as compared to the competitors and industry. BT Group is one of the leading brands in the telecom service providers sector. The table below also lists the top BT Group competitors and elaborates BT Group market segmentation, target group, positioning & Unique Selling Proposition (USP).

BT Group SWOT, Competitors, Marketing STP & Brand analysis Table
BT Group Brand Analysis
Parent Company

BT Group plc


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Connected World; Bring it all together


World’s oldest telecommunications company

BT Group STP

Networked IT services; local, national and international telecommunications services; and higher-value broadband and Internet products and services

Target Group

Major corporate, business, wholesale and consumer segments that uses communications solutions and services


BT Global Services division it is a major supplier of telecoms services to corporate and government customers worldwide.BT Retail division is a leading supplier of telephony, broadband and subscription television services in the UK, with over 18 million customers.

BT Group SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BT Group. Strengths are:

1. Market Position in Domestic Markets through O2 brand
2. Wide Products and Services Range
3. Extensive Services Network
4. Diverse Customer Portfolio in over 170 countries

5.Have signed the world’s largest renewable energy deal
6. Has over 90,000 employees serving the customers
7. Offers services like Fixedline Telephony, Mobile Telephony, Broadband Internet, Digital Television, IT services


Here are the weaknesses in the BT Group SWOT Analysis:

1. Reliance on the UK market for major revenues
2. Limited Liquidity
3.Condemned for practices such as behavioral targeting


Following are the Opportunities in BT Group SWOT Analysis:

1. Growth in Telecommunications Services
2. Key Contracts
3. Expansion in Other Regions

4. Mobile Data Growth in Europe

5. Increasing Demand for 3G Technologies


The threats in the SWOT Analysis of BT Group are as mentioned:

1. Disruption of Services Due to Uncontrollable Events
2. Regulations and Licenses
3. Competitive Pressure

BT Group Competition

Below are the top 3 BT Group competitors:


The brandguide table above concludes the BT Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BT Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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