BT Group SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 16504

SWOT Analysis of BT Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BT Group

Parent Company

BT Group plc


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Connected World; Bring it all together


World’s oldest telecommunications company

BT Group STP


Networked IT services; local, national and international telecommunications services; and higher-value broadband and Internet products and services

Target Group

Major corporate, business, wholesale and consumer segments that uses communications solutions and services


BT Global Services division it is a major supplier of telecoms services to corporate and government customers worldwide.BT Retail division is a leading supplier of telephony, broadband and subscription television services in the UK, with over 18 million customers.

BT Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BT Group :

1. Market Position in Domestic Markets through O2 brand
2. Wide Products and Services Range
3. Extensive Services Network
4. Diverse Customer Portfolio in over 170 countries

5.Have signed the world’s largest renewable energy deal
6. Has over 90,000 employees serving the customers
7. Offers services like Fixedline Telephony, Mobile Telephony, Broadband Internet, Digital Television, IT services


1. Reliance on the UK market for major revenues
2. Limited Liquidity
3.Condemned for practices such as behavioral targeting


1. Growth in Telecommunications Services
2. Key Contracts
3. Expansion in Other Regions

4. Mobile Data Growth in Europe

5. Increasing Demand for 3G Technologies


1. Disruption of Services Due to Uncontrollable Events
2. Regulations and Licenses
3. Competitive Pressure

BT Group Competition


Below are the 3 main BT Group competitors :


The brandguide table above concludes the BT Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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