BT Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of BT Group analyses the brand by its strengths, weaknesses, opportunities & threats. In BT Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BT Group to benchmark its business & performance as compared to the competitors. BT Group is one of the leading brands in the telecom service providers sector.

The article below lists the BT Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top BT Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About BT Group

BT Group Overview
Parent Company

BT Group plc

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Connected World; Bring it all together

USP

World’s oldest telecommunications company

BT Group STP
Segmentation

Networked IT services; local, national and international telecommunications services; and higher-value broadband and Internet products and services

Target Market

Major corporate, business, wholesale and consumer segments that uses communications solutions and services

Positioning

BT Global Services division it is a major supplier of telecoms services to corporate and government customers worldwide.BT Retail division is a leading supplier of telephony, broadband and subscription television services in the UK, with over 18 million customers.

SWOT Analysis of BT Group

For BT Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the BT Group SWOT Analysis:

BT Group Strengths

The strengths of BT Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BT Group :

1. Market Position in Domestic Markets through O2 brand
2. Wide Products and Services Range
3. Extensive Services Network
4. Diverse Customer Portfolio in over 170 countries

5.Have signed the world’s largest renewable energy deal
6. Has over 90,000 employees serving the customers
7. Offers services like Fixedline Telephony, Mobile Telephony, Broadband Internet, Digital Television, IT services

BT Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BT Group SWOT Analysis:

1. Reliance on the UK market for major revenues
2. Limited Liquidity
3.Condemned for practices such as behavioral targeting


BT Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BT Group SWOT Analysis:

1. Growth in Telecommunications Services
2. Key Contracts
3. Expansion in Other Regions

4. Mobile Data Growth in Europe

5. Increasing Demand for 3G Technologies


BT Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BT Group are as mentioned:

1. Disruption of Services Due to Uncontrollable Events
2. Regulations and Licenses
3. Competitive Pressure

BT Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of BT Group:

1.Orange
2.Vodafone
3.Telefonica


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BT Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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