BT Group SWOT Analysis
BT Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of BT Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
BT Group is one of the leading brands in the telecom service providers sector. The article below lists the BT Group SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
BT Group Strengths
The strengths of BT Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of BT Group :
1. Market Position in Domestic Markets through O2 brand
2. Wide Products and Services Range
3. Extensive Services Network
4. Diverse Customer Portfolio in over 170 countries
5.Have signed the world’s largest renewable energy deal
6. Has over 90,000 employees serving the customers
7. Offers services like Fixedline Telephony, Mobile Telephony, Broadband Internet, Digital Television, IT services
BT Group Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the BT Group SWOT Analysis:
1. Reliance on the UK market for major revenues
2. Limited Liquidity
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BT Group Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in BT Group SWOT Analysis:
1. Growth in Telecommunications Services
2. Key Contracts
3. Expansion in Other Regions
4. Mobile Data Growth in Europe
5. Increasing Demand for 3G Technologies
BT Group Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of BT Group are as mentioned:
1. Disruption of Services Due to Uncontrollable Events
2. Regulations and Licenses
3. Competitive Pressure
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Hence this concludes the BT Group SWOT analysis.
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About BT Group
| BT Group Overview | |
|---|---|
| Parent Company |
BT Group plc |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Connected World; Bring it all together |
| USP |
World’s oldest telecommunications company |
| BT Group STP | |
| Segmentation |
Networked IT services; local, national and international telecommunications services; and higher-value broadband and Internet products and services |
| Target Market |
Major corporate, business, wholesale and consumer segments that uses communications solutions and services |
| Positioning |
BT Global Services division it is a major supplier of telecoms services to corporate and government customers worldwide.BT Retail division is a leading supplier of telephony, broadband and subscription television services in the UK, with over 18 million customers. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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