Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Softbank Mobile analyses the brand by its strengths, weaknesses, opportunities & threats. In Softbank Mobile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Softbank Mobile to benchmark its business & performance as compared to the competitors. Softbank Mobile is one of the leading brands in the telecom service providers sector.
The article below lists the Softbank Mobile SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Softbank Mobile SWOT Analysis:
For Softbank Mobile, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Softbank Mobile Strengths
The strengths of Softbank Mobile looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Softbank Mobile :
1. Growing Operational Efficiency 2. Competitive Market Position despite presence of some other major brands 3. Diversified Business Operations 4. Appreciated Ad campaigns and good marketing
5. CSR activities especially post Japan’s earthquakes
Softbank Mobile Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Softbank Mobile SWOT Analysis:
1. Stiff competition and limited global presence 3.Market Influences by natural disasters
Softbank Mobile Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Softbank Mobile SWOT Analysis:
1. Increasing Demand for 3G 2. Positive Outlook for the Mobile Gaming Industry 3. Strategic Growth Initiatives
Softbank Mobile Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Softbank Mobile are as mentioned:
1. Intense Competition 2. Over Dependence on Japan 3. Stringent Regulations
Softbank Mobile Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Softbank Mobile:
1.NTT 2.AU 3.EMOBILE
Hence this concludes the Softbank Mobile SWOT analysis.
Company that invests to connect people, devices & the world
Softbank Mobile STP
Mobile Communications; Broadband Infrastructure; Fixed-line Telecommunications; Internet Culture; e-Commerce; and Others
Users of cellular phone services, high-speed Internet access services, Internet protocol (IP) phone service, and transmission services for audio and data across the segments & B2B & B2C e commerce services
Constantly compelling and relevant digital lifestyle leader — today, tomorrow and 100 years ahead
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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