Softbank Mobile SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Softbank Mobile SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Softbank Mobile, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Softbank Mobile to benchmark its business & performance as compared to the competitors, and make strategic improvements. Softbank Mobile is one of the leading brands in the telecom service providers sector.

The article below lists the Softbank Mobile SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Softbank Mobile SWOT Analysis:

SWOT Analysis of Softbank Mobile

For Softbank Mobile, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Softbank Mobile Strengths

The strengths of Softbank Mobile looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Softbank Mobile :

1. Growing Operational Efficiency
2. Competitive Market Position despite presence of some other major brands
3. Diversified Business Operations
4. Appreciated Ad campaigns and good marketing

5. CSR activities especially post Japan’s earthquakes

Softbank Mobile Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Softbank Mobile SWOT Analysis:

1. Stiff competition and limited global presence
3.Market Influences by natural disasters

Softbank Mobile Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Softbank Mobile SWOT Analysis:

1. Increasing Demand for 3G
2. Positive Outlook for the Mobile Gaming Industry
3. Strategic Growth Initiatives

Softbank Mobile Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Softbank Mobile are as mentioned:

1. Intense Competition
2. Over Dependence on Japan
3. Stringent Regulations

Softbank Mobile Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Softbank Mobile:


Hence this concludes the Softbank Mobile SWOT analysis.

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About Softbank Mobile

Softbank Mobile Overview
Parent Company



Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Make your cellular an Internet machine


Company that invests to connect people, devices & the world

Softbank Mobile STP

Mobile Communications; Broadband Infrastructure; Fixed-line Telecommunications; Internet Culture; e-Commerce; and Others

Target Market

Users of cellular phone services, high-speed Internet access services, Internet protocol (IP) phone service, and transmission services for audio and data across the segments & B2B & B2C e commerce services


Constantly compelling and relevant digital lifestyle leader — today, tomorrow and 100 years ahead

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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