Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Softbank Mobile analyses the brand by its strengths, weaknesses, opportunities & threats. In Softbank Mobile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Softbank Mobile to benchmark its business & performance as compared to the competitors. Softbank Mobile is one of the leading brands in the telecom service providers sector.
The table below lists the Softbank Mobile SWOT (Strengths, Weaknesses, Opportunities, Threats), top Softbank Mobile competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Company that invests to connect people, devices & the world
Softbank Mobile STP
Mobile Communications; Broadband Infrastructure; Fixed-line Telecommunications; Internet Culture; e-Commerce; and Others
Users of cellular phone services, high-speed Internet access services, Internet protocol (IP) phone service, and transmission services for audio and data across the segments & B2B & B2C e commerce services
Constantly compelling and relevant digital lifestyle leader — today, tomorrow and 100 years ahead
SWOT Analysis of Softbank Mobile
Softbank Mobile Strengths
Below are the Strengths in the SWOT Analysis of Softbank Mobile:
1. Growing Operational Efficiency 2. Competitive Market Position despite presence of some other major brands 3. Diversified Business Operations 4. Appreciated Ad campaigns and good marketing
5. CSR activities especially post Japan’s earthquakes
Softbank Mobile Weaknesses
Here are the weaknesses in the Softbank Mobile SWOT Analysis:
1. Stiff competition and limited global presence 3.Market Influences by natural disasters
Softbank Mobile Opportunities
Following are the Opportunities in Softbank Mobile SWOT Analysis:
1. Increasing Demand for 3G 2. Positive Outlook for the Mobile Gaming Industry 3. Strategic Growth Initiatives
Softbank Mobile Threats
The threats in the SWOT Analysis of Softbank Mobile are as mentioned:
1. Intense Competition 2. Over Dependence on Japan 3. Stringent Regulations
Softbank Mobile Competition
Softbank Mobile Competitors
Below are the top 3 competitors of Softbank Mobile:
1.NTT 2.AU 3.EMOBILE
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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