Softbank Mobile SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Softbank Mobile analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Softbank Mobile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Softbank Mobile to benchmark its business & performance as compared to the competitors and industry. As of 2020, Softbank Mobile is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Softbank Mobile competitors and includes Softbank Mobile target market, segmentation, positioning & Unique Selling Proposition (USP).

Softbank Mobile SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Softbank Mobile Brand Analysis
Parent Company



Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Make your cellular an Internet machine


Company that invests to connect people, devices & the world

Softbank Mobile STP
Softbank Mobile Segmentation

Mobile Communications; Broadband Infrastructure; Fixed-line Telecommunications; Internet Culture; e-Commerce; and Others

Softbank Mobile Target Market

Users of cellular phone services, high-speed Internet access services, Internet protocol (IP) phone service, and transmission services for audio and data across the segments & B2B & B2C e commerce services

Softbank Mobile Positioning

Constantly compelling and relevant digital lifestyle leader — today, tomorrow and 100 years ahead

Softbank Mobile SWOT Analysis
Softbank Mobile Strengths

Below are the Strengths in the SWOT Analysis of Softbank Mobile:

1. Growing Operational Efficiency
2. Competitive Market Position despite presence of some other major brands
3. Diversified Business Operations
4. Appreciated Ad campaigns and good marketing

5. CSR activities especially post Japan’s earthquakes

Softbank Mobile Weaknesses

Here are the weaknesses in the Softbank Mobile SWOT Analysis:

1. Stiff competition and limited global presence
3.Market Influences by natural disasters

Softbank Mobile Opportunities

Following are the Opportunities in Softbank Mobile SWOT Analysis:

1. Increasing Demand for 3G
2. Positive Outlook for the Mobile Gaming Industry
3. Strategic Growth Initiatives

Softbank Mobile Threats

The threats in the SWOT Analysis of Softbank Mobile are as mentioned:

1. Intense Competition
2. Over Dependence on Japan
3. Stringent Regulations

Softbank Mobile Competition

Below are the top 3 Softbank Mobile competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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