1. SWOT Analysis
  2. Telecom Service Providers
  3. MTS SWOT Analysis

MTS SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: September 21, 2023Read time:

Here is a detailed SWOT analysis of MTS covering strengths, weaknesses, opportunities and threats.

MTS Strengths

  1. Extending offerings like fixed broadband, pay tv, content and entertainment services
  2. Strong brand name and visibility

Above are the strengths in the SWOT Analysis of MTS. The strengths of MTS looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

MTS Weaknesses

  1. Only CDMA; no GSM
  2. Lacking efficient global operations

These were the weaknesses in the MTS SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

MTS Opportunities

  1. Extending market to different countries
  2. Tapping newer markets

Above we covered the opportunities in MTS SWOT Analysis. The opportunities for any brand can include prospects of future growth.

MTS Threats

  1. Licensing considering regulations for international entrant
  2. Mobile Number portability

The threats in the SWOT Analysis of MTS are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the MTS SWOT analysis.

About MTS

The table below gives the brand overview along with its target market, segmentation, positioning & USP

MTS Overview
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

A step ahead


Named as one of the brands and Top 100 Most Powerful Brands


Middle and upper middle class

Target Market

Residence, students, housewives, working professionals


One of the best

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to MTS. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin