Idea SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Idea analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Idea SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Idea to benchmark its business & performance as compared to the competitors and industry. As of 2020, Idea is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Idea competitors and includes Idea target market, segmentation, positioning & Unique Selling Proposition (USP).

Idea SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Idea Brand Analysis
Parent Company

Aditya Birla


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

An idea can change your life; What an Idea sirjee


Idea is a strong telecom brand with huge presence in the Indian rural market

Idea STP
Idea Segmentation

People with smartphones looking for high speed internet and good mobile services

Idea Target Market

Urban & tier2 middle and upper class segment

Idea Positioning

Smartness that comes with using Idea

Idea SWOT Analysis
Idea Strengths

Below are the Strengths in the SWOT Analysis of Idea:

1.Idea provides flexible plans for prepaid, postpaid and enterprise customers 
2.Good advertising of Idea cellular using TVCs, print ads, online ads etc
3.High brand visibility and high recall of the brand
4.Celebrity brand ambassadors have promoted the brand ensuring a good connect with customers

5. Idea has 200+million customers spread pan India

6. Strong backing on parent company Aditya Birla ensure financial stability of the brand

7. Merger of Idea with Vodafone in India would ensure larger customer base and more business

8. Complete website which allows customers to recharge, pay bills etc

9. Customer touch points like Idea stores, apps etc are fully developed

Idea Weaknesses

Here are the weaknesses in the Idea SWOT Analysis:

1. Price competition from other competitors means limited market share growth for Idea cellular
2. Limited market leadership in metros as compared to competitors

Idea Opportunities

Following are the Opportunities in Idea SWOT Analysis:

1.Idea can tap the fast expanding cellular market
2.Latest and low cost technologies can boost the business and margins
3.Targeting MNP of customers can be done by Idea to attract competitor customers

Idea Threats

The threats in the SWOT Analysis of Idea are as mentioned:

1. New entrant's low price offering can reduce profits of Idea cellular
2. Strong guidelines and restrictions by TRAI can affect business operations

3. MNP of customers to competitor network can lead to loss of Idea's customers

Idea Competition

Below are the top 11 Idea competitors:

1.Reliance Jio



4.Tata Docomo

5.Reliance Communications




9.Tata Indicom

10.Virgin Mobile


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Idea. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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