Idea SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Idea SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Idea, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Idea to benchmark its business & performance as compared to the competitors, and make strategic improvements. Idea is one of the leading brands in the telecom service providers sector.

The article below lists the Idea SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Idea SWOT Analysis:

SWOT Analysis of Idea

For Idea, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Idea Strengths

The strengths of Idea looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Idea :

1.Idea provides flexible plans for prepaid, postpaid and enterprise customers 
2.Good advertising of Idea cellular using TVCs, print ads, online ads etc
3.High brand visibility and high recall of the brand
4.Celebrity brand ambassadors have promoted the brand ensuring a good connect with customers

5. Idea has 200+million customers spread pan India

6. Strong backing on parent company Aditya Birla ensure financial stability of the brand

7. Merger of Idea with Vodafone in India would ensure larger customer base and more business

8. Complete website which allows customers to recharge, pay bills etc

9. Customer touch points like Idea stores, apps etc are fully developed

Idea Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Idea SWOT Analysis:

1. Price competition from other competitors means limited market share growth for Idea cellular
2. Limited market leadership in metros as compared to competitors

Idea Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Idea SWOT Analysis:

1.Idea can tap the fast expanding cellular market
2.Latest and low cost technologies can boost the business and margins
3.Targeting MNP of customers can be done by Idea to attract competitor customers

Idea Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Idea are as mentioned:

1. New entrant's low price offering can reduce profits of Idea cellular
2. Strong guidelines and restrictions by TRAI can affect business operations

3. MNP of customers to competitor network can lead to loss of Idea's customers

Idea Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of Idea:

1.Reliance Jio



4.Tata Docomo

5.Reliance Communications




9.Tata Indicom

10.Virgin Mobile


Hence this concludes the Idea SWOT analysis.

Continue reading more about the brand/company.

About Idea

Idea Overview
Parent Company

Aditya Birla


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

An idea can change your life; What an Idea sirjee


Idea is a strong telecom brand with huge presence in the Indian rural market

Idea STP

People with smartphones looking for high speed internet and good mobile services

Target Market

Urban & tier2 middle and upper class segment


Smartness that comes with using Idea

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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