Idea SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 14093

SWOT Analysis of Idea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Aditya Birla


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

An idea can change your life; What an Idea sirjee


Idea is a strong telecom brand with huge presence in the Indian rural market

Idea STP


People with smartphones looking for high speed internet and good mobile services

Target Group

Urban & tier2 middle and upper class segment


Smartness that comes with using Idea

Idea SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Idea :

1.Idea provides flexible plans for prepaid, postpaid and enterprise customers 
2.Good advertising of Idea cellular using TVCs, print ads, online ads etc
3.High brand visibility and high recall of the brand
4.Celebrity brand ambassadors have promoted the brand ensuring a good connect with customers

5. Idea has 200+million customers spread pan India

6. Strong backing on parent company Aditya Birla ensure financial stability of the brand

7. Merger of Idea with Vodafone in India would ensure larger customer base and more business

8. Complete website which allows customers to recharge, pay bills etc

9. Customer touch points like Idea stores, apps etc are fully developed


1. Price competition from other competitors means limited market share growth for Idea cellular
2. Limited market leadership in metros as compared to competitors


1.Idea can tap the fast expanding cellular market
2.Latest and low cost technologies can boost the business and margins
3.Targeting MNP of customers can be done by Idea to attract competitor customers


1. New entrant's low price offering can reduce profits of Idea cellular
2. Strong guidelines and restrictions by TRAI can affect business operations

3. MNP of customers to competitor network can lead to loss of Idea's customers

Idea Competition


Below are the 11 main Idea competitors :

1.Reliance Jio



4.Tata Docomo

5.Reliance Communications




9.Tata Indicom

10.Virgin Mobile


The brandguide table above concludes the Idea SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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