Telstra SWOT Analysis

Published in Telecom Service Providers category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Telstra covering strengths, weaknesses, opportunities and threats.

Telstra Strengths

  1. Telstra is Australia's leading telecommunications and information services company and  Expanding Operating Margin
  2. Wide Range of Service Portfolio
  3. Strong Customer Service Base
  4. Active sponsorship in major sporting events
  5. Over 35,000 employees serving customers from 230 countries and territories indirectly

Above are the strengths in the SWOT Analysis of Telstra. The strengths of Telstra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Telstra Weaknesses

  1. Limited Liquidity Position
  2. Extremely tough market segment means limited market share

These were the weaknesses in the Telstra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Telstra Opportunities

  1. Strategic Growth Initiatives
  2. Increasing Demand for Telecom Services
  3. Growing IT Services Market
  4. Mobile Broadband Network Launch

Above we covered the opportunities in Telstra SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Telstra Threats

  1. Rapid Technological Changes
  2. Stringent Regulations
  3. Increasing Competition

The threats in the SWOT Analysis of Telstra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Telstra SWOT analysis.

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About Telstra

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Telstra Overview
Parent Company

Australian and Overseas Telecommunications Corporation

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

It’s how we connect

USP

Largest Provider of telecommunication services in Australia

Telstra STP
Segmentation

mobile telecommunications services, broadband access and

content, data and Internet services, management of IT or telecommunications services of business customers, advertising, search and information services, cable distribution services for FOXTEL's & cable subscription television services

Target Market

Services to most homes and businesses in Australia & wholesale services to other carriers, advertising and carriage service providers and ISPs

Positioning

Improved Customer Service & Online “Crowd Support” initiatives


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Telstra. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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