Virgin Mobile SWOT Analysis

Published in Telecom Service Providers category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Virgin Mobile covering strengths, weaknesses, opportunities and threats.

Virgin Mobile Strengths

  1. Virgin Mobile is a leading global mobile service provider globally
  2. Virgin Mobile has its operations spread across countries like USA, UK, India, South Africa, UAE, France etc
  3. Good service centres and website having all features for paying bills, recharge etc
  4. Cheap call and data rates to attract customers  
  5. Virgin Mobile has a strong backing of Virgin group of Richard Branson
  6. It has partnerships with leading telecom companies worldwide like Sprint (USA), Tata Teleservices (India) etc

Above are the strengths in the SWOT Analysis of Virgin Mobile. The strengths of Virgin Mobile looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Virgin Mobile Weaknesses

  1. Limited brand visibility and awareness as compared to some leading global telecom brands
  2. Operational issues in some countries like India, Singapore, Qatar etc hurt the brand

These were the weaknesses in the Virgin Mobile SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Virgin Mobile Opportunities

  1. Fast expanding cellular market along with tie-ups can boost brand image of Virgin Mobile
  2. Latest and low cost technologies to boost services
  3. More branding and visibility along with JVs to enter newer markets

Above we covered the opportunities in Virgin Mobile SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Virgin Mobile Threats

  1. Market share of Virgin Mobile can decline due to competitors' low price offering
  2. Failure of JVs and tie-ups can affect business profitability
  3. Mobile Number Portability to competitor networks can reduce customer base

The threats in the SWOT Analysis of Virgin Mobile are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Virgin Mobile SWOT analysis.

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About Virgin Mobile

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Virgin Mobile Overview
Parent Company

Virgin

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

We answer to a higher calling; Now that Virgin Mobile; Think hatke; Are you with us or what

USP

Virgin Mobile is a trendy colorful brand for the youth 

Virgin Mobile STP
Segmentation

People looking good quality telecom services

Target Market

Young individuals in urban areas

Positioning

Stylish and fashionable youth are targeted by Virgin Mobile


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Virgin Mobile. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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