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Tata Docomo SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: January 04, 2024Read time:

Here is a detailed SWOT analysis of Tata Docomo covering strengths, weaknesses, opportunities and threats.

Tata Docomo Strengths

  1. Flexible plans provided by Tata Docomo for all of its customers
  2. Good advertising of the brand using hoardings, prints at retail outlets etc
  3. Strong backing of Tata group is India for Tata Docomo
  4. The company has a good website and provides options like recharge, bill payment etc
  5. Tata Docomo has received several business awards for its telecom services

Above are the strengths in the SWOT Analysis of Tata Docomo. The strengths of Tata Docomo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tata Docomo Weaknesses

  1. Price competition from other big players means limited market share for Tata Docomo 
  2. The brand has had its own issues with the Tata and Docomo partnership which affected business

These were the weaknesses in the Tata Docomo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tata Docomo Opportunities

  1. Fast expanding cellular market can be tapped with partnership with leading telecom players
  2. Adoption of latest and low cost technologies can help improve Tata Docomo its market share
  3. Aggressive offers can help rebuild the brand and compete with leading players

Above we covered the opportunities in Tata Docomo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tata Docomo Threats

  1. Competitors low price offering can reduce the margins for Tata Docomo
  2. Limited brand visibility compared to leading players can reduce brand recall
  3. Mobile Number Portability to competitors would lead to decline in customer base

The threats in the SWOT Analysis of Tata Docomo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tata Docomo SWOT analysis.

About Tata Docomo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tata Docomo Overview
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Do the New; Because Life changes in seconds


Tata Docomo was the pioneer to introduce Per second pulse calling

Tata Docomo STP
SegmentationPeople with smartphones looking for high speed internet and good mobile services
Target Market

Urban & tier2 middle and upper class segment


Pay only as per use by the Simplicity  of plans

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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