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Idea SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: November 10, 2023Read time:

Here is a detailed SWOT analysis of Idea covering strengths, weaknesses, opportunities and threats.

Idea Strengths

  1. Idea, now known as Vi post merger with Vodafone in India, provides flexible plans for prepaid, postpaid and enterprise customers 
  2. Good advertising of Idea cellular using TVCs, print ads, online ads etc
  3. High brand visibility and high recall of the brand
  4. Celebrity brand ambassadors have promoted the brand ensuring a good connect with customers
  5. Idea has 200+million customers spread pan India
  6. Strong backing on parent company Aditya Birla ensure financial stability of the brand
  7. Merger of Idea with Vodafone in India would ensure larger customer base and more business
  8. Complete website which allows customers to recharge, pay bills etc
  9. Customer touch points like Idea stores, apps etc are fully developed

Above are the strengths in the SWOT Analysis of Idea. The strengths of Idea looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Idea Weaknesses

  1. Price competition from other competitors means limited market share growth for Idea cellular
  2. Limited market leadership in metros as compared to competitors

These were the weaknesses in the Idea SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Idea Opportunities

  1. Idea can tap the fast expanding cellular market
  2. Latest and low cost technologies can boost the business and margins
  3. Targeting MNP of customers can be done by Idea to attract competitor customers

Above we covered the opportunities in Idea SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Idea Threats

  1. New entrant's low price offering can reduce profits of Idea cellular
  2. Strong guidelines and restrictions by TRAI can affect business operations
  3. MNP of customers to competitor network can lead to loss of Idea's customers

The threats in the SWOT Analysis of Idea are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Idea SWOT analysis.

About Idea

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Idea Overview
Parent Company

Aditya Birla


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

An idea can change your life; What an Idea sirjee


Idea is a strong telecom brand with huge presence in the Indian rural market

Idea STP

People with smartphones looking for high speed internet and good mobile services

Target Market

Urban & tier2 middle and upper class segment


Smartness that comes with using Idea

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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