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BSNL SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: November 10, 2023Read time:

Here is a detailed SWOT analysis of BSNL covering strengths, weaknesses, opportunities and threats.

BSNL Strengths

  1. Alliances with Ericsson and Cisco Systems are a big boon for BSNL
  2. IT alliances with HP Compaq, interconnecting alliances
  3. BSNL has a selling capacity of 25 million per annum
  4. Has an excellent network coverage across India
  5. Being a government backed brand, BSNL has a huge advantage over private players
  6. More than 90 million people are subscribed with BSNL

Above are the strengths in the SWOT Analysis of BSNL. The strengths of BSNL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BSNL Weaknesses

  1. BSNL has failed to innovate in an extremely tough telecom environment
  2.  Limited brand visibility and low brand loyalty

These were the weaknesses in the BSNL SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

BSNL Opportunities

  1. Adoption of Next Generation Networks (NGN) is global
  2. Strong strategic alliances with network companies may help BSNL Communication to focus on marketing its services
  3. Untapped rural markets

Above we covered the opportunities in BSNL SWOT Analysis. The opportunities for any brand can include prospects of future growth.

BSNL Threats

  1. Competitors low price offering can further reduce market share of BSNL
  2. Saturation point in Basic telephony service
  3. Mobile Number Portability can take away the brand's customers

The threats in the SWOT Analysis of BSNL are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BSNL SWOT analysis.

About BSNL

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BSNL Overview
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Connecting India; BSNL hai to bharosa hai


SMS rates are reasonable; high speech quality and is capable of delivering high bandwidth using DSL technologies


People looking for telecom services and data networks

Target Market

Middle class from urban and rural areas


Most reliable and low priced service

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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