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Roger Communications SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: April 26, 2024Read time:

Here is a detailed SWOT analysis of Roger Communications covering strengths, weaknesses, opportunities and threats.

Roger Communications Strengths

  1. Diversified Business Operations across media, sports & telecom
  2. Improved Financial Performance from telecom and media assets
  3. Huge Operational and Customer Base – being the largest of wireless providers and publishers in Canada
  4. Strategic Initiatives like new services, diversification etc
  5. Its one of the top companies in Canada with over 9 million mobile and approx 4 million TV subscribers

Above are the strengths in the SWOT Analysis of Roger Communications. The strengths of Roger Communications looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Roger Communications Weaknesses

  1. Limited global presence as compared to a few other players
  2. Over-dependence on the Canadian market, which is peaking saturation

These were the weaknesses in the Roger Communications SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Roger Communications Opportunities

  1. Growth in Telecommunications Services across the region
  2. Launch of First Wi-Fi Smartphone Service in Canada helping in market capture

Above we covered the opportunities in Roger Communications SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Roger Communications

Roger Communications Threats

  1. Regulatory Changes in the region
  2. Wireless Number Portability Execution causing customer flow
  3. Rapid Technological Changes with respect to wireless telephony
  4. High Competitive Pressure from BCE and others

The threats in the SWOT Analysis of Roger Communications are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Roger Communications SWOT analysis.

About Roger Communications

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Roger Communications Overview
Parent Company

Rogers Communications Inc


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Creating World-Leading Internet Experiences


One of Canada's largest communications companies

Roger Communications STP

Wireless voice and data communications services, cable television services along with high-speed Internet access, telephony services, and video retailing. Also radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment.

Target Market

National provider of voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses as well as individual users. Also has media business and are cable TV providers


Canada's largest wireless communications services provider & Canada's largest publishing company

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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