Published in Telecom Service Providers category by MBA Skool Team
Airtel is one of the leading brands in the telecom service providers sector. Airtel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Airtel:
Airtel is one of the largest cellular service provider in India, with over 260 million subscribers
Largest Telecom operator in the world with 200+ million subscribers across 19 countries make Airtel a strong brand
Airtel is the only Indian operator, with VSNL, that has an international submarine cable
High brand visibility of Airtel
Strong advertising with celebrity brand ambassadors has boosted the brand
Airtel has great value added services like Airtel money, online recharges, bill payments
Airtel stores, kiosks, sponsorships etc have boosted the brand presence worldwide
Countries like Srilanka, Bangladesh, Africa have a strong subsciber base
Above are the strengths in the SWOT Analysis of Airtel. The strengths of Airtel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Price competition from other telecom players means limited market share.
User privacy is an allegation which the brand has had to face
These were the weaknesses in the Airtel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Express yourself; The best network for your smartphone; Har ek friend zaroori hota hai
Airtel is a top telecom brand in India with a huge customer base
People looking for an efficient telecom service
Middle and upper class above 18 years age; YUPS(Young Upward Professionals)
Aspirational and lifestyle brand offering excellent telecom service
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