Airtel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Airtel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Airtel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Airtel to benchmark its business & performance as compared to the competitors and industry. As of 2020, Airtel is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Airtel competitors and includes Airtel target market, segmentation, positioning & Unique Selling Proposition (USP).

Airtel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Airtel Brand Analysis
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Express yourself; The best network for your smartphone; Har ek friend zaroori hota hai


Airtel is a top telecom brand in India with a huge customer base

Airtel STP
Airtel Segmentation

People looking for an efficient telecom service

Airtel Target Market

Middle and upper class above 18 years age; YUPS(Young Upward Professionals)

Airtel Positioning

Aspirational and lifestyle brand offering excellent telecom service

Airtel SWOT Analysis
Airtel Strengths

Below are the Strengths in the SWOT Analysis of Airtel:

1. Airtel is one of the largest cellular service provider in India, with over 260 million subscribers  
2. Largest Telecom operator in the world with 200+ million subscribers across 19 countries make Airtel a strong brand
3. Airtel is the only Indian operator, with VSNL, that has an international submarine cable
4. High brand visibility of Airtel
5. Strong advertising with celebrity brand ambassadors has boosted the brand

6. Airtel has great value added services like Airtel money, online recharges, bill payments

7. Airtel stores, kiosks, sponsorships etc have boosted the brand presence worldwide

8. Countries like Srilanka, Bangladesh, Africa have a strong subsciber base

Airtel Weaknesses

Here are the weaknesses in the Airtel SWOT Analysis:

1.Price competition from other telecom players means limited market share.
2.User privacy is an allegation which the brand has had to face

Airtel Opportunities

Following are the Opportunities in Airtel SWOT Analysis:

1.Fast expanding cellular market can be tapped by Airtel
2.Latest and low cost technology can be used by Airtel due to its strong presence
3.Untapped rural market

Airtel Threats

The threats in the SWOT Analysis of Airtel are as mentioned:

1.New entrant's low price offering can reduce market share
2.Saturation point in basic telephony service can be tapped by Airtel
3.Mobile Number Portability can be used by the company to tap competitor subscribers

Airtel Competition

Below are the top 11 Airtel competitors:

1. Reliance Jio

2. Idea

3. Vodafone

4. Tata Docomo

5. Reliance Communications



8. Uninor

9. Tata Indicom

10. Virgin Mobile

11. Aircel

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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