Airtel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Airtel analyses the brand by its strengths, weaknesses, opportunities & threats. In Airtel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Airtel to benchmark its business & performance as compared to the competitors. Airtel is one of the leading brands in the telecom service providers sector.

The article below lists the Airtel SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Airtel SWOT Analysis:

SWOT Analysis of Airtel

For Airtel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Airtel Strengths

The strengths of Airtel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Airtel :

1. Airtel is one of the largest cellular service provider in India, with over 260 million subscribers  
2. Largest Telecom operator in the world with 200+ million subscribers across 19 countries make Airtel a strong brand
3. Airtel is the only Indian operator, with VSNL, that has an international submarine cable
4. High brand visibility of Airtel
5. Strong advertising with celebrity brand ambassadors has boosted the brand

6. Airtel has great value added services like Airtel money, online recharges, bill payments

7. Airtel stores, kiosks, sponsorships etc have boosted the brand presence worldwide

8. Countries like Srilanka, Bangladesh, Africa have a strong subsciber base

Airtel Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Airtel SWOT Analysis:

1.Price competition from other telecom players means limited market share.
2.User privacy is an allegation which the brand has had to face


Airtel Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Airtel SWOT Analysis:

1.Fast expanding cellular market can be tapped by Airtel
2.Latest and low cost technology can be used by Airtel due to its strong presence
3.Untapped rural market

Airtel Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Airtel are as mentioned:

1.New entrant's low price offering can reduce market share
2.Saturation point in basic telephony service can be tapped by Airtel
3.Mobile Number Portability can be used by the company to tap competitor subscribers


Airtel Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of Airtel:

1. Reliance Jio

2. Idea

3. Vodafone

4. Tata Docomo

5. Reliance Communications

6. MTNL

7. BSNL

8. Uninor

9. Tata Indicom

10. Virgin Mobile

11. Aircel

Hence this concludes the Airtel SWOT analysis.

Continue reading more about the brand/company.

About Airtel

Airtel Overview
Parent Company

Bharti

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Express yourself; The best network for your smartphone; Har ek friend zaroori hota hai

USP

Airtel is a top telecom brand in India with a huge customer base

Airtel STP
Segmentation

People looking for an efficient telecom service

Target Market

Middle and upper class above 18 years age; YUPS(Young Upward Professionals)

Positioning

Aspirational and lifestyle brand offering excellent telecom service


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Airtel. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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