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Softbank Mobile SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: March 31, 2024Read time:

Here is a detailed SWOT analysis of Softbank Mobile covering strengths, weaknesses, opportunities and threats.

Softbank Mobile Strengths

  1. Growing Operational Efficiency
  2. Competitive Market Position despite presence of some other major brands
  3. Diversified Business Operations
  4. Appreciated Ad campaigns and good marketing
  5. CSR activities especially post Japan’s earthquakes

Above are the strengths in the SWOT Analysis of Softbank Mobile. The strengths of Softbank Mobile looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Softbank Mobile Weaknesses

  1. Stiff competition and limited global presence
  2. Market Influences by natural disasters

These were the weaknesses in the Softbank Mobile SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Softbank Mobile Opportunities

  1. Increasing Demand for 3G
  2. Positive Outlook for the Mobile Gaming Industry
  3. Strategic Growth Initiatives

Above we covered the opportunities in Softbank Mobile SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Softbank Mobile Threats

  1. Intense Competition
  2. Over Dependence on Japan
  3. Stringent Regulations

The threats in the SWOT Analysis of Softbank Mobile are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Softbank Mobile SWOT analysis.

About Softbank Mobile

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Softbank Mobile Overview
Parent Company



Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Make your cellular an Internet machine


Company that invests to connect people, devices & the world

Softbank Mobile STP

Mobile Communications; Broadband Infrastructure; Fixed-line Telecommunications; Internet Culture; e-Commerce; and Others

Target Market

Users of cellular phone services, high-speed Internet access services, Internet protocol (IP) phone service, and transmission services for audio and data across the segments & B2B & B2C e commerce services


Constantly compelling and relevant digital lifestyle leader — today, tomorrow and 100 years ahead

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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