CenturyLink SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of CenturyLink analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CenturyLink SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CenturyLink to benchmark its business & performance as compared to the competitors and industry. As of 2020, CenturyLink is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top CenturyLink competitors and includes CenturyLink target market, segmentation, positioning & Unique Selling Proposition (USP).

CenturyLink SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
CenturyLink Brand Analysis
Parent Company

CenturyLink, Inc.


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Stronger Connected


Amongst the top 5 telecommunications company in the United States in terms of lines served

CenturyLink STP
CenturyLink Segmentation

Fiber transport, local exchange carrier, security monitoring and other communications and business information services

CenturyLink Target Market

High speed internet and entertainment services to small-to-mid-size cities through broadband and fiber transport networks

CenturyLink Positioning

One stop shop for voice and data communications, as well as television and home security services.

CenturyLink SWOT Analysis
CenturyLink Strengths

Below are the Strengths in the SWOT Analysis of CenturyLink:

1. High Performance Segments like voice, data and television services
2. Market Presence across over 25 American states
3. Expanding Market Share in Sector of telecommunications across US
4. Strategic acquisitions like Savvis, Qwest etc, helping it to widen its global presence as well as offerings
5. Has a workforce of approx 48,000 employees

CenturyLink Weaknesses

Here are the weaknesses in the CenturyLink SWOT Analysis:

1. Relying on Suppliers and Vendors for its TV and data offerings
2. Decline in Operating margins and Liquidity indicated by its financials

CenturyLink Opportunities

Following are the Opportunities in CenturyLink SWOT Analysis:

1. Strategic Acquisition possibilities in sectors like cloud computing
2. Growth of Communications Industry in general
3. Positive Outlook for VoIP services

CenturyLink Threats

The threats in the SWOT Analysis of CenturyLink are as mentioned:

1. Intense Competition from the existing US providers
2. Regulation and Legislation Changes across the world
3. Technological Changes leading to faster technology adoption

CenturyLink Competition

Below are the top 3 CenturyLink competitors:

1.AT & T
3.America Movil

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CenturyLink. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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