CenturyLink SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

CenturyLink SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of CenturyLink, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CenturyLink to benchmark its business & performance as compared to the competitors, and make strategic improvements. CenturyLink is one of the leading brands in the telecom service providers sector.

The article below lists the CenturyLink SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the CenturyLink SWOT Analysis:

SWOT Analysis of CenturyLink

For CenturyLink, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

CenturyLink Strengths

The strengths of CenturyLink looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of CenturyLink :

1. High Performance Segments like voice, data and television services
2. Market Presence across over 25 American states
3. Expanding Market Share in Sector of telecommunications across US
4. Strategic acquisitions like Savvis, Qwest etc, helping it to widen its global presence as well as offerings
5. Has a workforce of approx 48,000 employees

CenturyLink Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the CenturyLink SWOT Analysis:

1. Relying on Suppliers and Vendors for its TV and data offerings
2. Decline in Operating margins and Liquidity indicated by its financials

CenturyLink Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in CenturyLink SWOT Analysis:

1. Strategic Acquisition possibilities in sectors like cloud computing
2. Growth of Communications Industry in general
3. Positive Outlook for VoIP services

CenturyLink Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of CenturyLink are as mentioned:

1. Intense Competition from the existing US providers
2. Regulation and Legislation Changes across the world
3. Technological Changes leading to faster technology adoption

CenturyLink Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of CenturyLink:

1.AT & T
3.America Movil

Hence this concludes the CenturyLink SWOT analysis.

Continue reading more about the brand/company.

About CenturyLink

CenturyLink Overview
Parent Company

CenturyLink, Inc.


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Stronger Connected


Amongst the top 5 telecommunications company in the United States in terms of lines served

CenturyLink STP

Fiber transport, local exchange carrier, security monitoring and other communications and business information services

Target Market

High speed internet and entertainment services to small-to-mid-size cities through broadband and fiber transport networks


One stop shop for voice and data communications, as well as television and home security services.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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