CenturyLink SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 4159

SWOT Analysis of CenturyLink with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

CenturyLink, Inc.


Mobile Service Provider



Tagline/ Slogan

Stronger Connected


Amongst the top 5 telecommunications company in the United States in terms of lines served



Fiber transport, local exchange carrier, security monitoring and other communications and business information services

Target Group

High speed internet and entertainment services to small-to-mid-size cities through broadband and fiber transport networks


One stop shop for voice and data communications, as well as television and home security services.

SWOT Analysis


1. High Performance Segments like voice, data and television services
2. Market Presence across over 25 American states
3. Expanding Market Share in Sector of telecommunications across US
4. Strategic acquisitions like Savvis, Qwest etc, helping it to widen its global presence as well as offerings
5. Has a workforce of approx 48,000 employees


1. Relying on Suppliers and Vendors for its TV and data offerings
2. Decline in Operating margins and Liquidity indicated by its financials


1. Strategic Acquisition possibilities in sectors like cloud computing
2. Growth of Communications Industry in general
3. Positive Outlook for VoIP services


1. Intense Competition from the existing US providers
2. Regulation and Legislation Changes across the world
3. Technological Changes leading to faster technology adoption



1.AT & T
3.America Movil

The table above concludes the CenturyLink SWOT analysis along with its marketing and brand parameters.


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