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ZTE Corporation SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: July 24, 2023Read time:

Here is a detailed SWOT analysis of ZTE Corporation covering strengths, weaknesses, opportunities and threats.

ZTE Corporation Strengths

  1. ZTE is a total solution provider with over 80,000 employees
  2. ZTE has many turn-key project experiences
  3. It is present globally and serving locally
  4. It has a competitive pricing policy
  5. ZTE has high credit prestigious brands
  6. Their services are in co-operation with 150 operators in over 90 countries around the world
  7. ZTE commits over 10% of its annual revenue to R&D every year
  8. ZTE employs first-class people and provides world-leading training systems and scientific methodologies

Above are the strengths in the SWOT Analysis of ZTE Corporation. The strengths of ZTE Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ZTE Corporation Weaknesses

  1. The company is also losing out to competitors on the technology front as its systems are very much prone to the virus attacks
  2. Although it is growing very fast but at the same time it is losing its customers as well because the competitors are chasing close behind

These were the weaknesses in the ZTE Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ZTE Corporation Opportunities

  1. If it designs such software that will make the products less prone to viruses
  2. The company can sustain rapid business expansion underpinned by growing market shares in the GSM, CDMA and handset sectors
  3. It can strengthen its ties with domestic mainstream carriers

Above we covered the opportunities in ZTE Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ZTE Corporation Threats

  1. External factors like political instability and economic instability
  2. The devaluation currency against US dollar
  3. Training the workforce and investing on them might be a threat
  4. Highly competitive telecommunications markets
  5. ZTE might face problems because of the increase in the taxes

The threats in the SWOT Analysis of ZTE Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ZTE Corporation SWOT analysis.

About ZTE Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ZTE Corporation Overview
Parent Company

ZTE Corporation


Communication Equipment


Telecom Service Providers

Tagline/ Slogan

Life is grand


ZTE is a largest integrated solution provider

ZTE Corporation STP

Advanced telecommunications systems and equipment, wireless communications systems; wire line switch and access equipment, optical and data communications equipment, handsets and telecommunications software systems and services.

Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer electronics, mobile telephony services


A market leader that develops and manufactures telecommunication equipment for fixed, mobile, data, optical networks, intelligent networks and next generation networks.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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