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France Telecom SWOT Analysis

Published in Telecom Service Providers category by MBA Skool Team Last Updated: December 02, 2023Reading time:

Here is a detailed SWOT analysis of France Telecom covering strengths, weaknesses, opportunities and threats.

France Telecom Strengths

  1. Strong Innovative Community with over 180,000 employees
  2. European Market Leader telecom player
  3. Supply Chain Management Capabilities
  4. Extremely high brand value and good advertising
  5. Over 190 million customers worldwide
  6. Subsidiaries include Orange, Everything Everywhere , France Telecom Marine

Above are the strengths in the SWOT Analysis of France Telecom. The strengths of France Telecom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

France Telecom Weaknesses

  1. Concentrated Revenue from France
  2. Global penetration of brand awarenessis limited compared to a few brands
  3. Higher Suicide rates amongst employees

These were the weaknesses in the France Telecom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

France Telecom Opportunities

  1. Growth in Telecommunications Services
  2. Demand in E-Health Sector
  3. Strategic Growth Initiatives

Above we covered the opportunities in France Telecom SWOT Analysis. The opportunities for any brand can include prospects of future growth.

France Telecom Threats

  1. Regulatory Environment
  2. Intense Competition
  3. Consolidation of Industry

The threats in the SWOT Analysis of France Telecom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the France Telecom SWOT analysis.

Read Similar SWOT analysis

About France Telecom

The table below gives the brand overview along with its target market, segmentation, positioning & USP

France Telecom Overview
Parent Company

Direction Générale des Télécommunications

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Today Changes with Orange

USP

Service for everyone, everywhere

France Telecom STP
Segmentation

Fixed line telephone, broadband access, mobile phone telephony

and IPTV

Target Market

Personal (mobile telephony) and home (fixed-line, internet and services to operators) communications services users as well as Enterprise Users

Positioning

World Class network to guide the users through the digital world


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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