Telekom Indonesia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

PT Telekomunikasi Indonesia

Mobile Service Provider

Telecom Service Providers

Committed 2 U

Telkom Indonesia or Telkom is one of the largest telecommunications services company in Indonesia

Information and telecommunication (InfoComm) service and other related services.

The company provides fixed wire line, fixed wireless, cellular, data & Internet and network & interconnection services to corporate and individuals

Telkom is one of the world's oldest telecommunication company and is a dominant and largest provider of fixed line services due to owning most of Indonesia's copper network

Below are the Strengths in the SWOT Analysis of Telekom Indonesia:

1. Extensive Services to over 130 million customers
2. Strong Operating Margin helping to yield good revenues
3. Increasing Cellular Revenues and Subscribers helping to boost the company’s profits
4. Workforce of approx 20,000 to be provided with special retirement plans
5. Awarded as one of the best in CSR, corporate relations and best managed company

Here are the weaknesses in the Telekom Indonesia SWOT Analysis:

1. Decreasing Fixed Wire-line and Wireless Revenues impacting the core company operations
2. Limited presence in Asia other than Indonesia makes it vulnerable since the markets are getting saturated

Following are the Opportunities in Telekom Indonesia SWOT Analysis:

1. Growth in Telecommunications Services which is predicted to yield good revenues
2. Global tie-up to widen global reach across Asia and the world
3. Growing Demand for Mobile Broadband

The threats in the SWOT Analysis of Telekom Indonesia are as mentioned:

1. Rapid Technological Changes causing constant need for upgrades
2. Global Economic Slowdown impacting revenues
3. Intense Competition impacting pricing

Below are the top 3 Telekom Indonesia competitors:

1.QTel
2.Hutchison Telecommunications
3. Maxis Communications