Telekom Indonesia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Telekom Indonesia analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Telekom Indonesia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telekom Indonesia to benchmark its business & performance as compared to the competitors and industry. Telekom Indonesia is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Telekom Indonesia competitors and includes Telekom Indonesia target market, segmentation, positioning & Unique Selling Proposition (USP).

Telekom Indonesia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Telekom Indonesia Brand Analysis
Parent Company

PT Telekomunikasi Indonesia

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Committed 2 U

USP

Telkom Indonesia or Telkom is one of the largest telecommunications services company in Indonesia

Telekom Indonesia STP
Telekom Indonesia Segmentation

Information and telecommunication (InfoComm) service and other related services.

Telekom Indonesia Target Market

The company provides fixed wire line, fixed wireless, cellular, data & Internet and network & interconnection services to corporate and individuals

Telekom Indonesia Positioning

Telkom is one of the world's oldest telecommunication company and is a dominant and largest provider of fixed line services due to owning most of Indonesia's copper network

Telekom Indonesia SWOT Analysis
Telekom Indonesia Strengths

Below are the Strengths in the SWOT Analysis of Telekom Indonesia:

1. Extensive Services to over 130 million customers
2. Strong Operating Margin helping to yield good revenues
3. Increasing Cellular Revenues and Subscribers helping to boost the company’s profits
4. Workforce of approx 20,000 to be provided with special retirement plans
5. Awarded as one of the best in CSR, corporate relations and best managed company

Telekom Indonesia Weaknesses

Here are the weaknesses in the Telekom Indonesia SWOT Analysis:

1. Decreasing Fixed Wire-line and Wireless Revenues impacting the core company operations
2. Limited presence in Asia other than Indonesia makes it vulnerable since the markets are getting saturated

Telekom Indonesia Opportunities

Following are the Opportunities in Telekom Indonesia SWOT Analysis:

1. Growth in Telecommunications Services which is predicted to yield good revenues
2. Global tie-up to widen global reach across Asia and the world
3. Growing Demand for Mobile Broadband

Telekom Indonesia Threats

The threats in the SWOT Analysis of Telekom Indonesia are as mentioned:

1. Rapid Technological Changes causing constant need for upgrades
2. Global Economic Slowdown impacting revenues
3. Intense Competition impacting pricing

Telekom Indonesia Competition
Competitors

Below are the top 3 Telekom Indonesia competitors:

1.QTel
2.Hutchison Telecommunications
3. Maxis Communications


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Telekom Indonesia. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin