Telekom Indonesia SWOT Analysis
Telekom Indonesia is one of the leading brands in the telecom service providers sector. Telekom Indonesia SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Telekom Indonesia:
Quick Glance:
Telekom Indonesia Strengths
- Extensive Services to over 130 million customers
- Strong Operating Margin helping to yield good revenues
- Increasing Cellular Revenues and Subscribers helping to boost the company’s profits
- Workforce of approx 20,000 to be provided with special retirement plans
- Awarded as one of the best in CSR, corporate relations and best managed company
Above are the strengths in the SWOT Analysis of Telekom Indonesia. The strengths of Telekom Indonesia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Telekom Indonesia Weaknesses
- Decreasing Fixed Wire-line and Wireless Revenues impacting the core company operations
- Limited presence in Asia other than Indonesia makes it vulnerable since the markets are getting saturated
These were the weaknesses in the Telekom Indonesia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Telekom Indonesia Opportunities
- Growth in Telecommunications Services which is predicted to yield good revenues
- Global tie-up to widen global reach across Asia and the world
- Growing Demand for Mobile Broadband
Above we covered the opportunities in Telekom Indonesia SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Telekom Indonesia Threats
- Rapid Technological Changes causing constant need for upgrades
- Global Economic Slowdown impacting revenues
- Intense Competition impacting pricing
The threats in the SWOT Analysis of Telekom Indonesia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Telekom Indonesia SWOT analysis.
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About Telekom Indonesia
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Telekom Indonesia Overview | |
|---|---|
| Parent Company |
PT Telekomunikasi Indonesia |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Committed 2 U |
| USP |
Telkom Indonesia or Telkom is one of the largest telecommunications services company in Indonesia |
| Telekom Indonesia STP | |
| Segmentation |
Information and telecommunication (InfoComm) service and other related services. |
| Target Market |
The company provides fixed wire line, fixed wireless, cellular, data & Internet and network & interconnection services to corporate and individuals |
| Positioning |
Telkom is one of the world's oldest telecommunication company and is a dominant and largest provider of fixed line services due to owning most of Indonesia's copper network |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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