Telekom Indonesia SWOT Analysis, Competitors & USP

Telekom Indonesia SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Telekom Indonesia, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telekom Indonesia to benchmark its business & performance as compared to the competitors, and make strategic improvements. Telekom Indonesia is one of the leading brands in the telecom service providers sector.

The article below lists the Telekom Indonesia SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Telekom Indonesia SWOT Analysis:

SWOT Analysis of Telekom Indonesia

For Telekom Indonesia, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Telekom Indonesia Strengths

The strengths of Telekom Indonesia looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Telekom Indonesia :

1. Extensive Services to over 130 million customers
2. Strong Operating Margin helping to yield good revenues
3. Increasing Cellular Revenues and Subscribers helping to boost the company’s profits
4. Workforce of approx 20,000 to be provided with special retirement plans
5. Awarded as one of the best in CSR, corporate relations and best managed company

Telekom Indonesia Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Telekom Indonesia SWOT Analysis:

1. Decreasing Fixed Wire-line and Wireless Revenues impacting the core company operations
2. Limited presence in Asia other than Indonesia makes it vulnerable since the markets are getting saturated

Telekom Indonesia Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Telekom Indonesia SWOT Analysis:

1. Growth in Telecommunications Services which is predicted to yield good revenues
2. Global tie-up to widen global reach across Asia and the world
3. Growing Demand for Mobile Broadband

Telekom Indonesia Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Telekom Indonesia are as mentioned:

1. Rapid Technological Changes causing constant need for upgrades
2. Global Economic Slowdown impacting revenues
3. Intense Competition impacting pricing

Telekom Indonesia Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Telekom Indonesia:

1.QTel
2.Hutchison Telecommunications
3. Maxis Communications

Hence this concludes the Telekom Indonesia SWOT analysis.

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About Telekom Indonesia

Telekom Indonesia Overview
Parent Company	PT Telekomunikasi Indonesia
Category	Mobile Service Provider
Sector	Telecom Service Providers
Tagline/ Slogan	Committed 2 U
USP	Telkom Indonesia or Telkom is one of the largest telecommunications services company in Indonesia
Telekom Indonesia STP
Segmentation	Information and telecommunication (InfoComm) service and other related services.
Target Market	The company provides fixed wire line, fixed wireless, cellular, data & Internet and network & interconnection services to corporate and individuals
Positioning	Telkom is one of the world's oldest telecommunication company and is a dominant and largest provider of fixed line services due to owning most of Indonesia's copper network

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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