QTel SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 6690

SWOT Analysis of QTel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Qatar Telecom


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Lets Connect


Qtel (short for Qatar Telecom) used to be the exclusive telecommunications provider in Qatar and is one of the largest public companies in Qatar



International and domestic telecommunication services to business and residential customers.

Target Group

Corporates and individuals, wireless services and wire-line services


Qtel became the first company in Qatar to reach internet trial speeds of 100 megabits per second.

QTel SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of QTel. Strengths are:

1. Global Footprint helping to have diversified presence
2. Diverse Customer and Service Base helping it to have strong returns
3. Expanding Operating Margin helping the company to yield consistent returns
4. Strong Liquidity helping the company to tide over global economic crisis
5. One of the largest public sector companies in Qatar with over 2000 employees


Here are the weaknesses of QTel :

1. State Owned Company which often leads to political interventions
2. Limited global reach and over-dependence on the Qatar marke, which eventually will saturate


Following are the Opportunities of QTel :

1. Awards and Recognitions which has been consistently helping the company to help the brand
2. Escalating Telecom Market in Qatar which helps the company to have constant home bred revenues
3. Growth in Telecommunications Services helping to have constant growth predictions


The threats of QTel are as mentioned :

1. Competitive pricing pressures
2. Rapid Technological Changes needing constant capital deployment
3. Global Economic Slowdown impacting revenues

QTel Competition


Below are the 3 main QTel competitors :

2.Saudi Telecom Company

The brandguide table above concludes the QTel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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