QTel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of QTel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In QTel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like QTel to benchmark its business & performance as compared to the competitors and industry. As of 2020, QTel is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top QTel competitors and includes QTel target market, segmentation, positioning & Unique Selling Proposition (USP).

QTel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
QTel Brand Analysis
Parent Company

Qatar Telecom

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Lets Connect

USP

Qtel (short for Qatar Telecom) used to be the exclusive telecommunications provider in Qatar and is one of the largest public companies in Qatar

QTel STP
QTel Segmentation

International and domestic telecommunication services to business and residential customers.

QTel Target Market

Corporates and individuals, wireless services and wire-line services

QTel Positioning

Qtel became the first company in Qatar to reach internet trial speeds of 100 megabits per second.

QTel SWOT Analysis
QTel Strengths

Below are the Strengths in the SWOT Analysis of QTel:

1. Global Footprint helping to have diversified presence
2. Diverse Customer and Service Base helping it to have strong returns
3. Expanding Operating Margin helping the company to yield consistent returns
4. Strong Liquidity helping the company to tide over global economic crisis
5. One of the largest public sector companies in Qatar with over 2000 employees

QTel Weaknesses

Here are the weaknesses in the QTel SWOT Analysis:

1. State Owned Company which often leads to political interventions
2. Limited global reach and over-dependence on the Qatar marke, which eventually will saturate

QTel Opportunities

Following are the Opportunities in QTel SWOT Analysis:

1. Awards and Recognitions which has been consistently helping the company to help the brand
2. Escalating Telecom Market in Qatar which helps the company to have constant home bred revenues
3. Growth in Telecommunications Services helping to have constant growth predictions

QTel Threats

The threats in the SWOT Analysis of QTel are as mentioned:

1. Competitive pricing pressures
2. Rapid Technological Changes needing constant capital deployment
3. Global Economic Slowdown impacting revenues

QTel Competition
Competitors

Below are the top 3 QTel competitors:

1.Vodafone
2.Saudi Telecom Company
3.Zain


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to QTel. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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