SWOT analysis of Turkcell analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Turkcell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Turkcell to benchmark its business & performance as compared to the competitors and industry. As of 2020, Turkcell is one of the leading brands in the telecom service providers sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Turkcell competitors and includes Turkcell target market, segmentation, positioning & Unique Selling Proposition (USP).
Turkcell Brand Analysis | |
---|---|
Parent Company |
Turkcell Holding and Sonera Holding B.V |
Category |
Mobile Service Provider |
Sector | |
Tagline/ Slogan |
Connect to Life with Turkcell |
USP |
One of the top three global systems for mobile communications (GSM) operator in Europe in terms of number of subscribers. |
Turkcell STP | |
Turkcell Segmentation |
The company is engaged in providing mobile telecommunication services such as mobile audio and data services through its global systems for mobile (GSM) communications network. |
Turkcell Target Market |
Telecommunication services & international services are used by individual and corporate customers. |
Turkcell Positioning |
It is the leading mobile phone operator of Turkey |
Turkcell SWOT Analysis | |
Turkcell Strengths |
Below are the Strengths in the SWOT Analysis of Turkcell: 1. Wide Market Presence providing international services through contracts and agreements with 639 operators in around 208 countries under gnctrkcell and IsTcell brands. |
Turkcell Weaknesses |
Here are the weaknesses in the Turkcell SWOT Analysis: 1. Decreasing Operational Efficiency impacting potential revenues |
Turkcell Opportunities |
Following are the Opportunities in Turkcell SWOT Analysis: 1. Growing Data Markets across its operational geographies |
Turkcell Threats |
The threats in the SWOT Analysis of Turkcell are as mentioned: 1. Global Economic Slowdown impacting growth |
Turkcell Competition | |
Competitors |
Below are the top 3 Turkcell competitors: 1.Turk Telekom |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Turkcell. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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