Turkcell SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Turkcell analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Turkcell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Turkcell to benchmark its business & performance as compared to the competitors and industry. As of 2020, Turkcell is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Turkcell competitors and includes Turkcell target market, segmentation, positioning & Unique Selling Proposition (USP).

Turkcell SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Turkcell Brand Analysis
Parent Company

Turkcell Holding and Sonera Holding B.V


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Connect to Life with Turkcell


One of the top three global systems for mobile communications (GSM) operator in Europe in terms of number of subscribers.

Turkcell STP
Turkcell Segmentation

The company is engaged in providing mobile telecommunication services such as mobile audio and data services through its global systems for mobile (GSM) communications network.

Turkcell Target Market

Telecommunication services & international services are used by individual and corporate customers.

Turkcell Positioning

It is the leading mobile phone operator of Turkey

Turkcell SWOT Analysis
Turkcell Strengths

Below are the Strengths in the SWOT Analysis of Turkcell:

1. Wide Market Presence providing international services through contracts and agreements with 639 operators in around 208 countries under gnctrkcell and IsTcell brands.
2. Strong Market Position helping it to tide over economic crisis
3. Technology Advancement of its services and products helping to maintain its position
4. Excellent branding and marketing through sponsorships of sports events/teams and CSR activities
5. Has a subscriber base of approx 35 million

Turkcell Weaknesses

Here are the weaknesses in the Turkcell SWOT Analysis:

1. Decreasing Operational Efficiency impacting potential revenues
2. Saturation in the market in Turkey would mean limited growth

Turkcell Opportunities

Following are the Opportunities in Turkcell SWOT Analysis:

1. Growing Data Markets across its operational geographies
2. Growing Turkey Telecom Market helping it to maximize its leadership position
3. Awards and Recognitions helping to create brand awareness

Turkcell Threats

The threats in the SWOT Analysis of Turkcell are as mentioned:

1. Global Economic Slowdown impacting growth
2. Competitive Pressures causing pricing pressures

Turkcell Competition

Below are the top 3 Turkcell competitors:

1.Turk Telekom

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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