Turkcell SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Turkcell analyses the brand by its strengths, weaknesses, opportunities & threats. In Turkcell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Turkcell to benchmark its business & performance as compared to the competitors. Turkcell is one of the leading brands in the telecom service providers sector.

The article below lists the Turkcell SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Turkcell SWOT Analysis:

SWOT Analysis of Turkcell

For Turkcell, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Turkcell Strengths

The strengths of Turkcell looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Turkcell :

1. Wide Market Presence providing international services through contracts and agreements with 639 operators in around 208 countries under gnctrkcell and IsTcell brands.
2. Strong Market Position helping it to tide over economic crisis
3. Technology Advancement of its services and products helping to maintain its position
4. Excellent branding and marketing through sponsorships of sports events/teams and CSR activities
5. Has a subscriber base of approx 35 million

Turkcell Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Turkcell SWOT Analysis:

1. Decreasing Operational Efficiency impacting potential revenues
2. Saturation in the market in Turkey would mean limited growth


Turkcell Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Turkcell SWOT Analysis:

1. Growing Data Markets across its operational geographies
2. Growing Turkey Telecom Market helping it to maximize its leadership position
3. Awards and Recognitions helping to create brand awareness

Turkcell Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Turkcell are as mentioned:

1. Global Economic Slowdown impacting growth
2. Competitive Pressures causing pricing pressures


Turkcell Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Turkcell:

1.Turk Telekom
2.Vodafone
3.Avea

Hence this concludes the Turkcell SWOT analysis.

Continue reading more about the brand/company.

About Turkcell

Turkcell Overview
Parent Company

Turkcell Holding and Sonera Holding B.V

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Connect to Life with Turkcell

USP

One of the top three global systems for mobile communications (GSM) operator in Europe in terms of number of subscribers.

Turkcell STP
Segmentation

The company is engaged in providing mobile telecommunication services such as mobile audio and data services through its global systems for mobile (GSM) communications network.

Target Market

Telecommunication services & international services are used by individual and corporate customers.

Positioning

It is the leading mobile phone operator of Turkey


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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