Tele2 SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tele2 analyses the brand by its strengths, weaknesses, opportunities & threats. In Tele2 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tele2 to benchmark its business & performance as compared to the competitors. Tele2 is one of the leading brands in the telecom service providers sector.

The article below lists the Tele2 SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tele2 SWOT Analysis:

SWOT Analysis of Tele2

For Tele2, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tele2 Strengths

The strengths of Tele2 looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tele2 :

1. Strong Customer Base of over 35 million in its base markets
2. Wide Geographical Presence across Sweden, Russia, Norway, & the Baltic States
3. Expanding Operating Margin thanks to the company’s focused strategies
4. Swedish Market Operation which has been a strong point for the company

5. Diversified Business Operations across the telecommunication domain
6. Good advertising and branding

Tele2 Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tele2 SWOT Analysis:

1. Operations in UK and Italy were criticized which affected brand image
2. Market Share growth static in core sector

Tele2 Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tele2 SWOT Analysis:

1. Increasing Demand for 3G services
2. Predicted Growth in Telecommunications Services
3. Operations in Russia helping to win over wider customer base

4. Strategic Acquisitions helping to widen reach

Tele2 Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tele2 are as mentioned:

1. Global Economic Slowdown impacting revenues
2. Availability of Frequencies and Telecom Licenses across the new markets
3. Highly Competitive Environment causing pricing pressures

Tele2 Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tele2:

1. VimpelCom

Hence this concludes the Tele2 SWOT analysis.

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About Tele2

Tele2 Overview
Parent Company

Comviq, Kabelvision, and Tele2


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Why Pay More?


Tele2 AB is a major European telecommunications operator

Tele2 STP

The company provides fixed telephony and broadband, mobile services, data network services, content and cable TV services.

Target Market

Tele2 provides services to both individuals and corporate customers and offers broadband services and mobile services.


One of the biggest operators in Nordic region, Tele2 provides 2G and 3G services across the region, realigning its geographic footprint towards Eastern Europe and the Nordic region focusing on own infrastructure based operations which provide higher growth options and possibly better margins.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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