Tele2 SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tele2 analyses the brand by its strengths, weaknesses, opportunities & threats. In Tele2 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tele2 to benchmark its business & performance as compared to the competitors. Tele2 is one of the leading brands in the telecom service providers sector.

The table below lists the Tele2 SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tele2 competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Tele2 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tele2 Brand Analysis
Parent Company

Comviq, Kabelvision, and Tele2


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Why Pay More?


Tele2 AB is a major European telecommunications operator

Tele2 STP

The company provides fixed telephony and broadband, mobile services, data network services, content and cable TV services.

Target Group

Tele2 provides services to both individuals and corporate customers and offers broadband services and mobile services.


One of the biggest operators in Nordic region, Tele2 provides 2G and 3G services across the region, realigning its geographic footprint towards Eastern Europe and the Nordic region focusing on own infrastructure based operations which provide higher growth options and possibly better margins.

SWOT Analysis of Tele2
Tele2 Strengths

Below are the Strengths in the SWOT Analysis of Tele2:

1. Strong Customer Base of over 35 million in its base markets
2. Wide Geographical Presence across Sweden, Russia, Norway, & the Baltic States
3. Expanding Operating Margin thanks to the company’s focused strategies
4. Swedish Market Operation which has been a strong point for the company

5. Diversified Business Operations across the telecommunication domain
6. Good advertising and branding

Tele2 Weaknesses

Here are the weaknesses in the Tele2 SWOT Analysis:

1. Operations in UK and Italy were criticized which affected brand image
2. Market Share growth static in core sector

Tele2 Opportunities

Following are the Opportunities in Tele2 SWOT Analysis:

1. Increasing Demand for 3G services
2. Predicted Growth in Telecommunications Services
3. Operations in Russia helping to win over wider customer base

4. Strategic Acquisitions helping to widen reach

Tele2 Threats

The threats in the SWOT Analysis of Tele2 are as mentioned:

1. Global Economic Slowdown impacting revenues
2. Availability of Frequencies and Telecom Licenses across the new markets
3. Highly Competitive Environment causing pricing pressures

Tele2 Competition
Tele2 Competitors

Below are the top 3 competitors of Tele2:

1. VimpelCom

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tele2. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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