Turk Telekom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3498

SWOT Analysis of Turk Telekom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Turk Telekom

Parent Company

Oger Telecom, Undersecretariat of Treasure of Turkey


Mobile Service Provider



Tagline/ Slogan

Turkey’s telecom leader


Turk Telekom group provides integrated telecommunication services from PSTN, GSM to wide band internet.



Fixed telephone, mobile telephone, as well as Internet services. The company offers a broad range of products namely, 3G mobile internet access services; TTNET WiFi abroad access services; ADSL/VDSL2-fast internet access; and Metro Ethernet, G.SHDSL, Frame Relay Internet access and ATM services.

Target Group

Turk Telekom is a provider of integrated telecommunications services for individuals and business customers in Turkey & provides IT solutions


Offer a wide range of services to personal and corporate customers.

SWOT Analysis


1. Strong base of subsidiaries helping to provide diverse focused offerings
2. Awards and Recognition helping in creating good brand recognition
3. Improved Liquidity which has helped in better strategy implementation
4. Over 35 million customers are being served with a workforce comprising of over 25,000 employees
5. Good branding and advertising means it’s a popular telecom brand


1. Geographic Concentration, limiting itself to services in a particular region
2. Intense competition from international telecom service providers entering the market means limited market share growth


1. Technological and Infrastructure Investments which can help in potentially great future returns
2. Growth in Telecommunications Services which is believed to have great potential
3. Growing Demand for Mobile Broadband


1. Intense Competition causing pricing pressures
2. Rapid Technological Changes causing constant capital infusion
3. Global Economic Slowdown impacting revenues




The table above concludes the Turk Telekom SWOT analysis along with its marketing and brand parameters.


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