Turk Telekom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Turk Telekom analyses the brand by its strengths, weaknesses, opportunities & threats. In Turk Telekom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Turk Telekom to benchmark its business & performance as compared to the competitors. Turk Telekom is one of the leading brands in the telecom service providers sector.

The table below lists the Turk Telekom SWOT (Strengths, Weaknesses, Opportunities, Threats), top Turk Telekom competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Turk Telekom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Turk Telekom Brand Analysis
Parent Company

Oger Telecom, Undersecretariat of Treasure of Turkey

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Turkey’s telecom leader

USP

Turk Telekom group provides integrated telecommunication services from PSTN, GSM to wide band internet.

Turk Telekom STP
Segment

Fixed telephone, mobile telephone, as well as Internet services. The company offers a broad range of products namely, 3G mobile internet access services; TTNET WiFi abroad access services; ADSL/VDSL2-fast internet access; and Metro Ethernet, G.SHDSL, Frame Relay Internet access and ATM services.

Target Group

Turk Telekom is a provider of integrated telecommunications services for individuals and business customers in Turkey & provides IT solutions

Positioning

Offer a wide range of services to personal and corporate customers.

SWOT Analysis of Turk Telekom
Turk Telekom Strengths

Below are the Strengths in the SWOT Analysis of Turk Telekom:

1. Strong base of subsidiaries helping to provide diverse focused offerings
2. Awards and Recognition helping in creating good brand recognition
3. Improved Liquidity which has helped in better strategy implementation
4. Over 35 million customers are being served with a workforce comprising of over 25,000 employees
5. Good branding and advertising means it’s a popular telecom brand

Turk Telekom Weaknesses

Here are the weaknesses in the Turk Telekom SWOT Analysis:

1. Geographic Concentration, limiting itself to services in a particular region
2. Intense competition from international telecom service providers entering the market means limited market share growth

Turk Telekom Opportunities

Following are the Opportunities in Turk Telekom SWOT Analysis:

1. Technological and Infrastructure Investments which can help in potentially great future returns
2. Growth in Telecommunications Services which is believed to have great potential
3. Growing Demand for Mobile Broadband

Turk Telekom Threats

The threats in the SWOT Analysis of Turk Telekom are as mentioned:

1. Intense Competition causing pricing pressures
2. Rapid Technological Changes causing constant capital infusion
3. Global Economic Slowdown impacting revenues

Turk Telekom Competition
Turk Telekom Competitors

Below are the top 3 competitors of Turk Telekom:

1.Vodafone
2.TeliaSonera
3.TurkCell


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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