Telecom Egypt SWOT Analysis, Competitors & USP
SWOT analysis of Telecom Egypt analyses the brand by its strengths, weaknesses, opportunities & threats. In Telecom Egypt SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Telecom Egypt to benchmark its business & performance as compared to the competitors. Telecom Egypt is one of the leading brands in the telecom service providers sector.
The article below lists the Telecom Egypt SWOT (Strengths, Weaknesses, Opportunities, Threats), top Telecom Egypt competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
About Telecom Egypt
| Telecom Egypt Overview | |
|---|---|
| Parent Company |
Ministry of Communications and Information Technology (MCIT) |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
One Network…Uniting us |
| USP |
Telecom Egypt is the country’s sole fixed line operator |
| Telecom Egypt STP | |
| Segmentation |
Telecom Egypt provides fixed line telephony, mobile services, infrastructure and transport services, voice and data services, and hosting. |
| Target Market |
Retail and wholesale |
| Positioning |
It serves a total subscriber base of 8.6 million translating into a fixed and household penetration rate of 9.4% and 55.2% assuming 90% of the lines are residential. The company has a fixed line subscriber base in excess of 12 million subscribers, which makes it the largest fixed line provider in the Middle East and Africa. |
SWOT Analysis of Telecom Egypt
For Telecom Egypt, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Telecom Egypt SWOT Analysis:
Telecom Egypt Strengths
The strengths of Telecom Egypt looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Telecom Egypt :
1. Diversified revenue base that aids in offsetting unforeseen weaknesses.
2. Contained cash flow volatility helping it to fare better.
3. High cash reserves serving as a buffer.
Telecom Egypt Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Telecom Egypt SWOT Analysis:
1. Rising costs led by the socio-economic dissatisfaction
2. Unpredicted outcome of the salary restructuring scheme
3. Falling trend of EBITDA margins
4. MVNO license to further impact EBITDA margins
Telecom Egypt Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Telecom Egypt SWOT Analysis:
1. Ability of upgrading dividend payout
2. Geared up to become a full-fledged entity offering bundled services
Telecom Egypt Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Telecom Egypt are as mentioned:
1. Licensing international gateways to mobile operators
2. Heightened political/security risks in Egypt
3. Devaluation of currency due to deterioration in foreign reserves and balance of payments
Telecom Egypt Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Telecom Egypt:
1. Orascom Telecom
2. Etisalat
3. Orange S A
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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