Telecom Egypt SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Telecom Egypt analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Telecom Egypt SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telecom Egypt to benchmark its business & performance as compared to the competitors and industry. As of 2020, Telecom Egypt is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Telecom Egypt competitors and includes Telecom Egypt target market, segmentation, positioning & Unique Selling Proposition (USP).

Telecom Egypt SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Telecom Egypt Brand Analysis
Parent Company

Ministry of Communications and Information Technology (MCIT)

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

One Network…Uniting us

USP

Telecom Egypt is the country’s sole fixed line operator

Telecom Egypt STP
Telecom Egypt Segmentation

Telecom Egypt provides fixed line telephony, mobile services, infrastructure and transport services, voice and data services, and hosting.

Telecom Egypt Target Market

Retail and wholesale

Telecom Egypt Positioning

It serves a total subscriber base of 8.6 million translating into a fixed and household penetration rate of 9.4% and 55.2% assuming 90% of the lines are residential. The company has a fixed line subscriber base in excess of 12 million subscribers, which makes it the largest fixed line provider in the Middle East and Africa.

Telecom Egypt SWOT Analysis
Telecom Egypt Strengths

Below are the Strengths in the SWOT Analysis of Telecom Egypt:

1. Diversified revenue base that aids in offsetting unforeseen weaknesses.
2. Contained cash flow volatility helping it to fare better.
3. High cash reserves serving as a buffer.

Telecom Egypt Weaknesses

Here are the weaknesses in the Telecom Egypt SWOT Analysis:

1. Rising costs led by the socio-economic dissatisfaction
2. Unpredicted outcome of the salary restructuring scheme
3. Falling trend of EBITDA margins
4. MVNO license to further impact EBITDA margins

Telecom Egypt Opportunities

Following are the Opportunities in Telecom Egypt SWOT Analysis:

1. Ability of upgrading dividend payout
2. Geared up to become a full-fledged entity offering bundled services

Telecom Egypt Threats

The threats in the SWOT Analysis of Telecom Egypt are as mentioned:

1. Licensing international gateways to mobile operators
2. Heightened political/security risks in Egypt
3. Devaluation of currency due to deterioration in foreign reserves and balance of payments

Telecom Egypt Competition
Competitors

Below are the top 3 Telecom Egypt competitors:

1. Orascom Telecom
2. Etisalat
3. Orange S A


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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