Telecom Egypt SWOT Analysis
Telecom Egypt SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Telecom Egypt, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Telecom Egypt is one of the leading brands in the telecom service providers sector. The article below lists the Telecom Egypt SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Telecom Egypt Strengths
The strengths of Telecom Egypt looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Telecom Egypt :
1. Diversified revenue base that aids in offsetting unforeseen weaknesses.
2. Contained cash flow volatility helping it to fare better.
3. High cash reserves serving as a buffer.
Telecom Egypt Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Telecom Egypt SWOT Analysis:
1. Rising costs led by the socio-economic dissatisfaction
2. Unpredicted outcome of the salary restructuring scheme
3. Falling trend of EBITDA margins
4. MVNO license to further impact EBITDA margins
Telecom Egypt Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Telecom Egypt SWOT Analysis:
1. Ability of upgrading dividend payout
2. Geared up to become a full-fledged entity offering bundled services
Telecom Egypt Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Telecom Egypt are as mentioned:
1. Licensing international gateways to mobile operators
2. Heightened political/security risks in Egypt
3. Devaluation of currency due to deterioration in foreign reserves and balance of payments
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Hence this concludes the Telecom Egypt SWOT analysis.
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About Telecom Egypt
| Telecom Egypt Overview | |
|---|---|
| Parent Company |
Ministry of Communications and Information Technology (MCIT) |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
One Network…Uniting us |
| USP |
Telecom Egypt is the country’s sole fixed line operator |
| Telecom Egypt STP | |
| Segmentation |
Telecom Egypt provides fixed line telephony, mobile services, infrastructure and transport services, voice and data services, and hosting. |
| Target Market |
Retail and wholesale |
| Positioning |
It serves a total subscriber base of 8.6 million translating into a fixed and household penetration rate of 9.4% and 55.2% assuming 90% of the lines are residential. The company has a fixed line subscriber base in excess of 12 million subscribers, which makes it the largest fixed line provider in the Middle East and Africa. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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