Telecom Egypt SWOT Analysis
Here is a detailed SWOT analysis of Telecom Egypt covering strengths, weaknesses, opportunities and threats.
Telecom Egypt Strengths
- Diversified revenue base that aids in offsetting unforeseen weaknesses.
- Contained cash flow volatility helping it to fare better.
- High cash reserves serving as a buffer.
Above are the strengths in the SWOT Analysis of Telecom Egypt. The strengths of Telecom Egypt looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Telecom Egypt Weaknesses
- Rising costs led by the socio-economic dissatisfaction
- Unpredicted outcome of the salary restructuring scheme
- Falling trend of EBITDA margins
- MVNO license to further impact EBITDA margins
These were the weaknesses in the Telecom Egypt SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Telecom Egypt Opportunities
- Ability of upgrading dividend payout
- Geared up to become a full-fledged entity offering bundled services
Above we covered the opportunities in Telecom Egypt SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Telecom Egypt Threats
- Licensing international gateways to mobile operators
- Heightened political/security risks in Egypt
- Devaluation of currency due to deterioration in foreign reserves and balance of payments
The threats in the SWOT Analysis of Telecom Egypt are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Telecom Egypt SWOT analysis.
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About Telecom Egypt
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Telecom Egypt Overview | |
|---|---|
| Parent Company |
Ministry of Communications and Information Technology (MCIT) |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
One Network…Uniting us |
| USP |
Telecom Egypt is the country’s sole fixed line operator |
| Telecom Egypt STP | |
| Segmentation |
Telecom Egypt provides fixed line telephony, mobile services, infrastructure and transport services, voice and data services, and hosting. |
| Target Market |
Retail and wholesale |
| Positioning |
It serves a total subscriber base of 8.6 million translating into a fixed and household penetration rate of 9.4% and 55.2% assuming 90% of the lines are residential. The company has a fixed line subscriber base in excess of 12 million subscribers, which makes it the largest fixed line provider in the Middle East and Africa. |
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