Garmin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Garmin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Garmin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Garmin to benchmark its business & performance as compared to the competitors and industry. As of 2020, Garmin is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Garmin competitors and includes Garmin target market, segmentation, positioning & Unique Selling Proposition (USP).

Garmin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Garmin Brand Analysis
Parent Company

Garmin Incorporated

Category

Communication Equipment

Sector

Telecom Service Providers

Tagline/ Slogan

You will be lost without it

USP

Garmin’s focus on continual innovation, along with a desire to meet their loyal customer’s expectations, has fueled an ever-growing list of products.

Garmin STP
Garmin Segmentation

Products in aviation, marine, outdoor, fitness, automatic, mobile, and OEM markets

Garmin Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer electronics, mobile telephony services

Garmin Positioning

Creating navigation and communication devices that enrich their customer’s lives

Garmin SWOT Analysis
Garmin Strengths

Below are the Strengths in the SWOT Analysis of Garmin:

1. Core competency of Garmin is its ability to leverage GPS technologies and in-house manufacturing to create trendy but useful products for high growth markets

2. Provides efficient after sales services and superior customer support in areas like repairs, technical support and warranties services

3. Manufacturing their products in-house reduces mishaps and ensures quality products

4. The company owns its manufacturing facilities in Taiwan and receives tax incentives from the Taiwanese government.

5.Cheap labor allows the company to keep its operating costs low

6.Garmin produces quality products that are ISO certified and further approved for use in aviation by the FAA

Garmin Weaknesses

Here are the weaknesses in the Garmin SWOT Analysis:

1.GPS satellites are monitored and controlled by the U.S Department of Defense, potentially limiting sales to certain clients

2. Endures a low sales cycle

Garmin Opportunities

Following are the Opportunities in Garmin SWOT Analysis:

1.Brand awareness drive to increase visibility

2. The use of GPS technology within varying age groups is rising

3. Garmin could capitalize/invest in the technology of applications such as Google-Maps

Garmin Threats

The threats in the SWOT Analysis of Garmin are as mentioned:

1.Increase of new entrants offering personal navigation devices

2. GPS satellites maybecome inoperable due to decaying gravity

3. There is a risk of market saturation of GPS devices

Garmin Competition
Competitors

Below are the top 3 Garmin competitors:

1.TomTom
2.L-3 Avionics Systems
3.Rockwell Collins


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Garmin. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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