Garmin SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 12599

SWOT analysis of Garmin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Garmin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Garmin to benchmark its business & performance as compared to the competitors and industry. Garmin is one of the leading brands in the telecom service providers sector. The table below also lists the top Garmin competitors and elaborates Garmin market segmentation, target group, positioning & Unique Selling Proposition (USP).

Garmin SWOT, Competitors, Marketing STP & Brand analysis Table
Garmin Brand Analysis
Parent Company

Garmin Incorporated


Communication Equipment


Telecom Service Providers

Tagline/ Slogan

You will be lost without it


Garmin’s focus on continual innovation, along with a desire to meet their loyal customer’s expectations, has fueled an ever-growing list of products.

Garmin STP

Products in aviation, marine, outdoor, fitness, automatic, mobile, and OEM markets

Target Group

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer electronics, mobile telephony services


Creating navigation and communication devices that enrich their customer’s lives

Garmin SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Garmin. Strengths are:

1. Core competency of Garmin is its ability to leverage GPS technologies and in-house manufacturing to create trendy but useful products for high growth markets

2. Provides efficient after sales services and superior customer support in areas like repairs, technical support and warranties services

3. Manufacturing their products in-house reduces mishaps and ensures quality products

4. The company owns its manufacturing facilities in Taiwan and receives tax incentives from the Taiwanese government.

5.Cheap labor allows the company to keep its operating costs low

6.Garmin produces quality products that are ISO certified and further approved for use in aviation by the FAA


Here are the weaknesses in the Garmin SWOT Analysis:

1.GPS satellites are monitored and controlled by the U.S Department of Defense, potentially limiting sales to certain clients

2. Endures a low sales cycle


Following are the Opportunities in Garmin SWOT Analysis:

1.Brand awareness drive to increase visibility

2. The use of GPS technology within varying age groups is rising

3. Garmin could capitalize/invest in the technology of applications such as Google-Maps


The threats in the SWOT Analysis of Garmin are as mentioned:

1.Increase of new entrants offering personal navigation devices

2. GPS satellites maybecome inoperable due to decaying gravity

3. There is a risk of market saturation of GPS devices

Garmin Competition

Below are the top 3 Garmin competitors:

2.L-3 Avionics Systems
3.Rockwell Collins

The brandguide table above concludes the Garmin SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Garmin. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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