Published in Telecom Service Providers category by MBA Skool Team
Garmin is one of the leading brands in the telecom service providers sector. Garmin SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Garmin:
Core competency of Garmin is its ability to leverage GPS technologies and in-house manufacturing to create trendy but useful products for high growth markets
Provides efficient after sales services and superior customer support in areas like repairs, technical support and warranties services
Manufacturing their products in-house reduces mishaps and ensures quality products
The company owns its manufacturing facilities in Taiwan and receives tax incentives from the Taiwanese government.
Cheap labor allows the company to keep its operating costs low
Garmin produces quality products that are ISO certified and further approved for use in aviation by the FAA
Above are the strengths in the SWOT Analysis of Garmin. The strengths of Garmin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
GPS satellites are monitored and controlled by the U.S Department of Defense, potentially limiting sales to certain clients
Endures a low sales cycle
These were the weaknesses in the Garmin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Garmin’s focus on continual innovation, along with a desire to meet their loyal customer’s expectations, has fueled an ever-growing list of products.
Products in aviation, marine, outdoor, fitness, automatic, mobile, and OEM markets
Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer electronics, mobile telephony services
Creating navigation and communication devices that enrich their customer’s lives
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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