Garmin SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Garmin SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Garmin, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Garmin is one of the leading brands in the telecom service providers sector. The article below lists the Garmin SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Garmin Strengths

The strengths of Garmin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Garmin :

1. Core competency of Garmin is its ability to leverage GPS technologies and in-house manufacturing to create trendy but useful products for high growth markets

2. Provides efficient after sales services and superior customer support in areas like repairs, technical support and warranties services

3. Manufacturing their products in-house reduces mishaps and ensures quality products

4. The company owns its manufacturing facilities in Taiwan and receives tax incentives from the Taiwanese government.

5.Cheap labor allows the company to keep its operating costs low

6.Garmin produces quality products that are ISO certified and further approved for use in aviation by the FAA

Garmin Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Garmin SWOT Analysis:

1.GPS satellites are monitored and controlled by the U.S Department of Defense, potentially limiting sales to certain clients

2. Endures a low sales cycle

Read more about Garmin

Garmin Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Garmin SWOT Analysis:

1.Brand awareness drive to increase visibility

2. The use of GPS technology within varying age groups is rising

3. Garmin could capitalize/invest in the technology of applications such as Google-Maps

Garmin Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Garmin are as mentioned:

1.Increase of new entrants offering personal navigation devices

2. GPS satellites maybecome inoperable due to decaying gravity

3. There is a risk of market saturation of GPS devices

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Hence this concludes the Garmin SWOT analysis.

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About Garmin

Garmin Overview
Parent Company

Garmin Incorporated


Communication Equipment


Telecom Service Providers

Tagline/ Slogan

You will be lost without it


Garmin’s focus on continual innovation, along with a desire to meet their loyal customer’s expectations, has fueled an ever-growing list of products.

Garmin STP

Products in aviation, marine, outdoor, fitness, automatic, mobile, and OEM markets

Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer electronics, mobile telephony services


Creating navigation and communication devices that enrich their customer’s lives

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Garmin. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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