Harris Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Harris Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Harris Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Harris Corporation to benchmark its business & performance as compared to the competitors and industry. Harris Corporation is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Harris Corporation competitors and includes Harris Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

Harris Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Harris Corporation Brand Analysis
Parent Company

Harris Corporation

Category

Communications Equipment

Sector

Telecom Service Providers

Tagline/ Slogan

Assured communications. Anywhere. Anytime

USP

They provide world-first technologies to customers in more than 125 countries, many of them working in demanding environments and

extremely remote locations

Harris Corporation STP
Harris Corporation Segmentation

RF communications, Government communication systems, Integrated network solutions

Harris Corporation Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers

Harris Corporation Positioning

Leader in design, deployment and operation of highly reliable, secure communications systems and information

networks for voice, data, imaging and video

Harris Corporation SWOT Analysis
Harris Corporation Strengths

Below are the Strengths in the SWOT Analysis of Harris Corporation:

1. About 17,000 employees located in 50 countries around the world
2. Significant intellectual property and technology portfolio

3. Solid Track Record of Financial Performance

4. Diversification in formats and target customer

5. Global Presence and Reach

6.Increasing contributions from global markets

7. Corporate governance

8. High focus on research and development

Harris Corporation Weaknesses

Here are the weaknesses in the Harris Corporation SWOT Analysis:

1.Weak off-premises cloud-hosting business

2.Brand awareness is limited compared to market leaders

Harris Corporation Opportunities

Following are the Opportunities in Harris Corporation SWOT Analysis:

1.R&D growth to fuel New Products

2.Expanding to New Markets

3.Business Segments and associations

Harris Corporation Threats

The threats in the SWOT Analysis of Harris Corporation are as mentioned:

1.Intellectual property policies
2. Global economic conditions

3. Patent litigations

Harris Corporation Competition
Competitors

Below are the top 3 Harris Corporation competitors:

1.The Boeing Company

2.General Dynamics Corporation

3.Raytheon Company


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Harris Corporation. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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