Harris Corporation SWOT Analysis, Competitors & USP
SWOT analysis of Harris Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Harris Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Harris Corporation to benchmark its business & performance as compared to the competitors. Harris Corporation is one of the leading brands in the telecom service providers sector.
The table below lists the Harris Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Harris Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Harris Corporation Brand Analysis | |
|---|---|
| Parent Company |
Harris Corporation |
| Category |
Communications Equipment |
| Sector | |
| Tagline/ Slogan |
Assured communications. Anywhere. Anytime |
| USP |
They provide world-first technologies to customers in more than 125 countries, many of them working in demanding environments and extremely remote locations |
| Harris Corporation STP | |
| Segment |
RF communications, Government communication systems, Integrated network solutions |
| Target Group |
Telecom Companies, IT firms, Construction companies, Internet service providers |
| Positioning |
Leader in design, deployment and operation of highly reliable, secure communications systems and information networks for voice, data, imaging and video |
| SWOT Analysis of Harris Corporation | |
| Harris Corporation Strengths |
Below are the Strengths in the SWOT Analysis of Harris Corporation: 1. About 17,000 employees located in 50 countries around the world 3. Solid Track Record of Financial Performance 4. Diversification in formats and target customer 5. Global Presence and Reach 6.Increasing contributions from global markets 7. Corporate governance 8. High focus on research and development |
| Harris Corporation Weaknesses |
Here are the weaknesses in the Harris Corporation SWOT Analysis: 1.Weak off-premises cloud-hosting business 2.Brand awareness is limited compared to market leaders |
| Harris Corporation Opportunities |
Following are the Opportunities in Harris Corporation SWOT Analysis: 1.R&D growth to fuel New Products 2.Expanding to New Markets 3.Business Segments and associations |
| Harris Corporation Threats |
The threats in the SWOT Analysis of Harris Corporation are as mentioned: 1.Intellectual property policies 3. Patent litigations |
| Harris Corporation Competition | |
| Harris Corporation Competitors |
Below are the top 3 competitors of Harris Corporation: 1.The Boeing Company 2.General Dynamics Corporation 3.Raytheon Company |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Harris Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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