Harris Corporation SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2189

SWOT Analysis of Harris Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harris Corporation

Parent Company

Harris Corporation


Communications Equipment


Industrial Products

Tagline/ Slogan

Assured communications. Anywhere. Anytime


They provide world-first technologies to customers in more than 125 countries, many of them working in demanding environments and

extremely remote locations



RF communications, Government communication systems, Integrated network solutions

Target Group

Telecom Companies, IT firms, Construction companies, Internet service providers


Leader in design, deployment and operation of highly reliable, secure communications systems and information

networks for voice, data, imaging and video

SWOT Analysis


1. About 17,000 employees located in 50 countries around the world
2. Significant intellectual property and technology portfolio

3. Solid Track Record of Financial Performance

4. Diversification in formats and target customer

5. Global Presence and Reach

6.Increasing contributions from global markets

7. Corporate governance

8. High focus on research and development


1.Weak off-premises cloud-hosting business

2.Brand awareness is limited compared to market leaders


1.R&D growth to fuel New Products

2.Expanding to New Markets

3.Business Segments and associations


1.Intellectual property policies
2. Global economic conditions

3. Patent litigations



1.The Boeing Company

2.General Dynamics Corporation

3.Raytheon Company

The table above concludes the Harris Corporation SWOT analysis along with its marketing and brand parameters.


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