Harris Corporation SWOT Analysis
Here is a detailed SWOT analysis of Harris Corporation covering strengths, weaknesses, opportunities and threats.
Harris Corporation Strengths
- About 17,000 employees located in 50 countries around the world
- Significant intellectual property and technology portfolio
- Solid Track Record of Financial Performance
- Diversification in formats and target customer
- Global Presence and Reach
- Increasing contributions from global markets
- Corporate governance
- High focus on research and development
Above are the strengths in the SWOT Analysis of Harris Corporation. The strengths of Harris Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Harris Corporation Weaknesses
- Weak off-premises cloud-hosting business
- Brand awareness is limited compared to market leaders
These were the weaknesses in the Harris Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Harris Corporation Opportunities
- R&D growth to fuel New Products
- Expanding to New Markets
- Business Segments and associations
Above we covered the opportunities in Harris Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Harris Corporation Threats
- Intellectual property policies
- Global economic conditions
- Patent litigations
The threats in the SWOT Analysis of Harris Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Harris Corporation SWOT analysis.
About Harris Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Harris Corporation Overview | |
|---|---|
| Parent Company |
Harris Corporation |
| Category |
Communications Equipment |
| Sector | |
| Tagline/ Slogan |
Assured communications. Anywhere. Anytime |
| USP |
They provide world-first technologies to customers in more than 125 countries, many of them working in demanding environments and extremely remote locations |
| Harris Corporation STP | |
| Segmentation |
RF communications, Government communication systems, Integrated network solutions |
| Target Market |
Telecom Companies, IT firms, Construction companies, Internet service providers |
| Positioning |
Leader in design, deployment and operation of highly reliable, secure communications systems and information networks for voice, data, imaging and video |
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