Harris Corporation SWOT Analysis, Competitors & USP

Harris Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Harris Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Harris Corporation to benchmark its business & performance as compared to the competitors, and make strategic improvements. Harris Corporation is one of the leading brands in the telecom service providers sector.

The article below lists the Harris Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Harris Corporation SWOT Analysis:

SWOT Analysis of Harris Corporation

For Harris Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Harris Corporation Strengths

The strengths of Harris Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Harris Corporation :

1. About 17,000 employees located in 50 countries around the world
2. Significant intellectual property and technology portfolio

3. Solid Track Record of Financial Performance

4. Diversification in formats and target customer

5. Global Presence and Reach

6.Increasing contributions from global markets

7. Corporate governance

8. High focus on research and development

Harris Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Harris Corporation SWOT Analysis:

1.Weak off-premises cloud-hosting business

2.Brand awareness is limited compared to market leaders

Harris Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Harris Corporation SWOT Analysis:

1.R&D growth to fuel New Products

2.Expanding to New Markets

3.Business Segments and associations

Harris Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Harris Corporation are as mentioned:

1.Intellectual property policies
2. Global economic conditions

3. Patent litigations

Harris Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Harris Corporation:

1.The Boeing Company

2.General Dynamics Corporation

3.Raytheon Company

Hence this concludes the Harris Corporation SWOT analysis.

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About Harris Corporation

Harris Corporation Overview
Parent Company	Harris Corporation
Category	Communications Equipment
Sector	Telecom Service Providers
Tagline/ Slogan	Assured communications. Anywhere. Anytime
USP	They provide world-first technologies to customers in more than 125 countries, many of them working in demanding environments and extremely remote locations
Harris Corporation STP
Segmentation	RF communications, Government communication systems, Integrated network solutions
Target Market	Telecom Companies, IT firms, Construction companies, Internet service providers
Positioning	Leader in design, deployment and operation of highly reliable, secure communications systems and information networks for voice, data, imaging and video

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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