Harris Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Harris Corporation

Communications Equipment

Telecom Service Providers

Assured communications. Anywhere. Anytime

They provide world-first technologies to customers in more than 125 countries, many of them working in demanding environments and

extremely remote locations

RF communications, Government communication systems, Integrated network solutions

Telecom Companies, IT firms, Construction companies, Internet service providers

Leader in design, deployment and operation of highly reliable, secure communications systems and information

networks for voice, data, imaging and video

Below are the Strengths in the SWOT Analysis of Harris Corporation:

1. About 17,000 employees located in 50 countries around the world
2. Significant intellectual property and technology portfolio

3. Solid Track Record of Financial Performance

4. Diversification in formats and target customer

5. Global Presence and Reach

6.Increasing contributions from global markets

7. Corporate governance

8. High focus on research and development

Here are the weaknesses in the Harris Corporation SWOT Analysis:

1.Weak off-premises cloud-hosting business

2.Brand awareness is limited compared to market leaders

Following are the Opportunities in Harris Corporation SWOT Analysis:

1.R&D growth to fuel New Products

2.Expanding to New Markets

3.Business Segments and associations

The threats in the SWOT Analysis of Harris Corporation are as mentioned:

1.Intellectual property policies
2. Global economic conditions

3. Patent litigations

Below are the top 3 Harris Corporation competitors:

1.The Boeing Company

2.General Dynamics Corporation

3.Raytheon Company