Harris Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Harris Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Harris Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Harris Corporation to benchmark its business & performance as compared to the competitors. Harris Corporation is one of the leading brands in the telecom service providers sector.

The article below lists the Harris Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Harris Corporation SWOT Analysis:

SWOT Analysis of Harris Corporation

For Harris Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Harris Corporation Strengths

The strengths of Harris Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Harris Corporation :

1. About 17,000 employees located in 50 countries around the world
2. Significant intellectual property and technology portfolio

3. Solid Track Record of Financial Performance

4. Diversification in formats and target customer

5. Global Presence and Reach

6.Increasing contributions from global markets

7. Corporate governance

8. High focus on research and development

Harris Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Harris Corporation SWOT Analysis:

1.Weak off-premises cloud-hosting business

2.Brand awareness is limited compared to market leaders


Harris Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Harris Corporation SWOT Analysis:

1.R&D growth to fuel New Products

2.Expanding to New Markets

3.Business Segments and associations

Harris Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Harris Corporation are as mentioned:

1.Intellectual property policies
2. Global economic conditions

3. Patent litigations


Harris Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Harris Corporation:

1.The Boeing Company

2.General Dynamics Corporation

3.Raytheon Company

Hence this concludes the Harris Corporation SWOT analysis.

Continue reading more about the brand/company.

About Harris Corporation

Harris Corporation Overview
Parent Company

Harris Corporation

Category

Communications Equipment

Sector

Telecom Service Providers

Tagline/ Slogan

Assured communications. Anywhere. Anytime

USP

They provide world-first technologies to customers in more than 125 countries, many of them working in demanding environments and

extremely remote locations

Harris Corporation STP
Segmentation

RF communications, Government communication systems, Integrated network solutions

Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers

Positioning

Leader in design, deployment and operation of highly reliable, secure communications systems and information

networks for voice, data, imaging and video


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Harris Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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