ZTE Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ZTE Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In ZTE Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ZTE Corporation to benchmark its business & performance as compared to the competitors. ZTE Corporation is one of the leading brands in the telecom service providers sector.

The article below lists the ZTE Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top ZTE Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About ZTE Corporation

ZTE Corporation Overview
Parent Company

ZTE Corporation

Category

Communication Equipment

Sector

Telecom Service Providers

Tagline/ Slogan

Life is grand

USP

ZTE is a largest integrated solution provider

ZTE Corporation STP
Segmentation

Advanced telecommunications systems and equipment, wireless communications systems; wire line switch and access equipment, optical and data communications equipment, handsets and telecommunications software systems and services.

Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer electronics, mobile telephony services

Positioning

A market leader that develops and manufactures telecommunication equipment for fixed, mobile, data, optical networks, intelligent networks and next generation networks.

SWOT Analysis of ZTE Corporation

For ZTE Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the ZTE Corporation SWOT Analysis:

ZTE Corporation Strengths

The strengths of ZTE Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ZTE Corporation :

1. ZTE is a total solution provider with over 80,000 employees

2. ZTE has many turn-key project experiences

3. It is present globally and serving locally

4. It has a competitive pricing policy

5. ZTE has high credit prestigious brands

6. Their services are in co-operation with 150 operators in over 90 countries around the world

7. ZTE commits over 10% of its annual revenue to R&D every year

8. ZTE employs first-class people and provides world-leading training systems and scientific methodologies

ZTE Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ZTE Corporation SWOT Analysis:

1.The company is also losing out to competitors on the technology front as its systems are very much prone to the virus attacks

2. Although it is growing very fast but at the same time it is losing its customers as well because the competitors are chasing close behind


ZTE Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ZTE Corporation SWOT Analysis:

1.If it designs such software that will make the products less prone to viruses

2. The company can sustain rapid business expansion underpinned by growing market shares in the GSM, CDMA and handset sectors

3. It can strengthen its ties with domestic mainstream carriers


ZTE Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ZTE Corporation are as mentioned:

1.External factors like political instability and economic instability

2. The devaluation currency against US dollar

3. Training the workforce and investing on them might be a threat

4. Highly competitive telecommunications markets

5. ZTE might face problems because of the increase in the taxes

ZTE Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of ZTE Corporation:

1.Huawei
2.Samsung
3.Motorola


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ZTE Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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