ZTE Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ZTE Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ZTE Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ZTE Corporation to benchmark its business & performance as compared to the competitors and industry. As of 2020, ZTE Corporation is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ZTE Corporation competitors and includes ZTE Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

ZTE Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ZTE Corporation Brand Analysis
Parent Company

ZTE Corporation


Communication Equipment


Telecom Service Providers

Tagline/ Slogan

Life is grand


ZTE is a largest integrated solution provider

ZTE Corporation STP
ZTE Corporation Segmentation

Advanced telecommunications systems and equipment, wireless communications systems; wire line switch and access equipment, optical and data communications equipment, handsets and telecommunications software systems and services.

ZTE Corporation Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer electronics, mobile telephony services

ZTE Corporation Positioning

A market leader that develops and manufactures telecommunication equipment for fixed, mobile, data, optical networks, intelligent networks and next generation networks.

ZTE Corporation SWOT Analysis
ZTE Corporation Strengths

Below are the Strengths in the SWOT Analysis of ZTE Corporation:

1. ZTE is a total solution provider with over 80,000 employees

2. ZTE has many turn-key project experiences

3. It is present globally and serving locally

4. It has a competitive pricing policy

5. ZTE has high credit prestigious brands

6. Their services are in co-operation with 150 operators in over 90 countries around the world

7. ZTE commits over 10% of its annual revenue to R&D every year

8. ZTE employs first-class people and provides world-leading training systems and scientific methodologies

ZTE Corporation Weaknesses

Here are the weaknesses in the ZTE Corporation SWOT Analysis:

1.The company is also losing out to competitors on the technology front as its systems are very much prone to the virus attacks

2. Although it is growing very fast but at the same time it is losing its customers as well because the competitors are chasing close behind

ZTE Corporation Opportunities

Following are the Opportunities in ZTE Corporation SWOT Analysis:

1.If it designs such software that will make the products less prone to viruses

2. The company can sustain rapid business expansion underpinned by growing market shares in the GSM, CDMA and handset sectors

3. It can strengthen its ties with domestic mainstream carriers

ZTE Corporation Threats

The threats in the SWOT Analysis of ZTE Corporation are as mentioned:

1.External factors like political instability and economic instability

2. The devaluation currency against US dollar

3. Training the workforce and investing on them might be a threat

4. Highly competitive telecommunications markets

5. ZTE might face problems because of the increase in the taxes

ZTE Corporation Competition

Below are the top 3 ZTE Corporation competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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