ZTE Corporation SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3392

SWOT Analysis of ZTE Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ZTE Corporation

Parent Company

ZTE Corporation


Communication Equipment


Industrial Products

Tagline/ Slogan

Life is grand


ZTE is a largest integrated solution provider



Advanced telecommunications systems and equipment, wireless communications systems; wire line switch and access equipment, optical and data communications equipment, handsets and telecommunications software systems and services.

Target Group

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer electronics, mobile telephony services


A market leader that develops and manufactures telecommunication equipment for fixed, mobile, data, optical networks, intelligent networks and next generation networks.

SWOT Analysis


1. ZTE is a total solution provider with over 80,000 employees

2. ZTE has many turn-key project experiences

3. It is present globally and serving locally

4. It has a competitive pricing policy

5. ZTE has high credit prestigious brands

6. Their services are in co-operation with 150 operators in over 90 countries around the world

7. ZTE commits over 10% of its annual revenue to R&D every year

8. ZTE employs first-class people and provides world-leading training systems and scientific methodologies


1.The company is also losing out to competitors on the technology front as its systems are very much prone to the virus attacks

2. Although it is growing very fast but at the same time it is losing its customers as well because the competitors are chasing close behind


1.If it designs such software that will make the products less prone to viruses

2. The company can sustain rapid business expansion underpinned by growing market shares in the GSM, CDMA and handset sectors

3. It can strengthen its ties with domestic mainstream carriers


1.External factors like political instability and economic instability

2. The devaluation currency against US dollar

3. Training the workforce and investing on them might be a threat

4. Highly competitive telecommunications markets

5. ZTE might face problems because of the increase in the taxes




The table above concludes the ZTE Corporation SWOT analysis along with its marketing and brand parameters.


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