Compass Group SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 3846

SWOT Analysis of Compass Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Compass Group

Parent Company

Compass Group Index PLC


Food Service Provider


Tourism and Hospitality

Tagline/ Slogan

Let’s Keep it clean


Largest contract food service company in the world

Compass Group STP


Government, Schools, Offices and other private and public enterprises

Target Group

Thousands of organizations requiring food services worldwide


Global reach, Local touch

Compass Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Compass Group :

1. Listed on London Stock Exchange and FTSE 100 Index
2. World leading food and support services
3. Strong dividend and robust financial position 
4. Long and rich image heritage

5. Strategical acquisitions adding to the growth of the company

6. Ventures in emerging markets

7. Over 500,000 people are employed with the organization


1. Past run ins with UN due to alleged irregularities in functioning
2.Food quality issues being reported by Canadian Prisons affected brand image


1.To keep all its companies in the group in check
2.Generating goodwill among employees
3.Innovation in business models

4. Involvement in corporate social activities and promotional campaigns


1.More controversies can tarnish the brand image
2.Fading brand image in the mind of the customers outside its country of origin
3.Management issues

Compass Group Competition


Below are the 3 main Compass Group competitors :

3.Elior Participations

The brandguide table above concludes the Compass Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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