Compass Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Compass Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Compass Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Compass Group to benchmark its business & performance as compared to the competitors, and make strategic improvements. Compass Group is one of the leading brands in the tourism and hospitality sector.

The article below lists the Compass Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Compass Group SWOT Analysis:

SWOT Analysis of Compass Group

For Compass Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Compass Group Strengths

The strengths of Compass Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Compass Group :

1. Listed on London Stock Exchange and FTSE 100 Index
2. World leading food and support services
3. Strong dividend and robust financial position 
4. Long and rich image heritage

5. Strategical acquisitions adding to the growth of the company

6. Ventures in emerging markets

7. Over 500,000 people are employed with the organization

Compass Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Compass Group SWOT Analysis:

1. Past run ins with UN due to alleged irregularities in functioning
2.Food quality issues being reported by Canadian Prisons affected brand image

Compass Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Compass Group SWOT Analysis:

1.To keep all its companies in the group in check
2.Generating goodwill among employees
3.Innovation in business models

4. Involvement in corporate social activities and promotional campaigns

Compass Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Compass Group are as mentioned:

1.More controversies can tarnish the brand image
2.Fading brand image in the mind of the customers outside its country of origin
3.Management issues

Compass Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Compass Group:

3.Elior Participations

Hence this concludes the Compass Group SWOT analysis.

Continue reading more about the brand/company.

About Compass Group

Compass Group Overview
Parent Company

Compass Group Index PLC


Food Service Provider


Tourism and Hospitality

Tagline/ Slogan

Let’s Keep it clean


Largest contract food service company in the world

Compass Group STP

Government, Schools, Offices and other private and public enterprises

Target Market

Thousands of organizations requiring food services worldwide


Global reach, Local touch

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Compass Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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