Compass Group SWOT Analysis, Competitors & USP
SWOT analysis of Compass Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Compass Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Compass Group to benchmark its business & performance as compared to the competitors. Compass Group is one of the leading brands in the tourism and hospitality sector.
The table below lists the Compass Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Compass Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Compass Group Brand Analysis | |
|---|---|
| Parent Company |
Compass Group Index PLC |
| Category |
Food Service Provider |
| Sector | |
| Tagline/ Slogan |
Let’s Keep it clean |
| USP |
Largest contract food service company in the world |
| Compass Group STP | |
| Segment |
Government, Schools, Offices and other private and public enterprises |
| Target Group |
Thousands of organizations requiring food services worldwide |
| Positioning |
Global reach, Local touch |
| SWOT Analysis of Compass Group | |
| Compass Group Strengths |
Below are the Strengths in the SWOT Analysis of Compass Group: 1. Listed on London Stock Exchange and FTSE 100 Index 5. Strategical acquisitions adding to the growth of the company 6. Ventures in emerging markets 7. Over 500,000 people are employed with the organization |
| Compass Group Weaknesses |
Here are the weaknesses in the Compass Group SWOT Analysis: 1. Past run ins with UN due to alleged irregularities in functioning |
| Compass Group Opportunities |
Following are the Opportunities in Compass Group SWOT Analysis: 1.To keep all its companies in the group in check 4. Involvement in corporate social activities and promotional campaigns |
| Compass Group Threats |
The threats in the SWOT Analysis of Compass Group are as mentioned: 1.More controversies can tarnish the brand image |
| Compass Group Competition | |
| Compass Group Competitors |
Below are the top 3 competitors of Compass Group: 1.Sodexo |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Compass Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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