Compass Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Compass Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Compass Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Compass Group to benchmark its business & performance as compared to the competitors. Compass Group is one of the leading brands in the tourism and hospitality sector.

The table below lists the Compass Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Compass Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Compass Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Compass Group Brand Analysis
Parent Company

Compass Group Index PLC

Category

Food Service Provider

Sector

Tourism and Hospitality

Tagline/ Slogan

Let’s Keep it clean

USP

Largest contract food service company in the world

Compass Group STP
Segment

Government, Schools, Offices and other private and public enterprises

Target Group

Thousands of organizations requiring food services worldwide

Positioning

Global reach, Local touch

SWOT Analysis of Compass Group
Compass Group Strengths

Below are the Strengths in the SWOT Analysis of Compass Group:

1. Listed on London Stock Exchange and FTSE 100 Index
2. World leading food and support services
3. Strong dividend and robust financial position 
4. Long and rich image heritage

5. Strategical acquisitions adding to the growth of the company

6. Ventures in emerging markets

7. Over 500,000 people are employed with the organization

Compass Group Weaknesses

Here are the weaknesses in the Compass Group SWOT Analysis:

1. Past run ins with UN due to alleged irregularities in functioning
2.Food quality issues being reported by Canadian Prisons affected brand image

Compass Group Opportunities

Following are the Opportunities in Compass Group SWOT Analysis:

1.To keep all its companies in the group in check
2.Generating goodwill among employees
3.Innovation in business models

4. Involvement in corporate social activities and promotional campaigns

Compass Group Threats

The threats in the SWOT Analysis of Compass Group are as mentioned:

1.More controversies can tarnish the brand image
2.Fading brand image in the mind of the customers outside its country of origin
3.Management issues

Compass Group Competition
Compass Group Competitors

Below are the top 3 competitors of Compass Group:

1.Sodexo
2.ARAMARK
3.Elior Participations


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Compass Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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