The Leela SWOT Analysis

Published in Tourism and Hospitality category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of The Leela covering strengths, weaknesses, opportunities and threats.

The Leela Strengths

  1. High brand recall
  2. One of the key players in the luxury hotel segment
  3. More than 7 five star hotels, 2128 rooms in the country
  4. Alliance with Kempinski Group of Hotels, ESPA, Global Hotel Alliance and the Preferred Hotel Group
  5. All hotels are located in premium areas of the cities

Above are the strengths in the SWOT Analysis of The Leela. The strengths of The Leela looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

The Leela Weaknesses

  1. High interest expenses are hampering net income
  2. Limited market share due to tough competition from international and domestic players
  3. Overseas expansion will be difficult since Leela is known for ethnicity in offerings

These were the weaknesses in the The Leela SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

The Leela Opportunities

  1. Domestic and Foreign Travel Spending is growing
  2. Indian hotels have a low occupancy rate as compared to other hotels
  3. There is a shortage of 150000 rooms in India

Above we covered the opportunities in The Leela SWOT Analysis. The opportunities for any brand can include prospects of future growth.

The Leela Threats

  1. Political turbulence due to the economic conditions
  2. Due to shortage of rooms and increasing tourist influx, ARR is expected to rise by 25%. This will affect mostly the upscale and luxury hotel segment

The threats in the SWOT Analysis of The Leela are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the The Leela SWOT analysis.

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About The Leela

The table below gives the brand overview along with its target market, segmentation, positioning & USP

The Leela Overview
Parent Company

Hotel Leelaventure Ltd.

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

The Essence Of India

USP

Hotels that really deliver

The Leela STP
Segmentation

Luxury Segment

Target Market

Leisure travelers, business travelers, corporate, honeymooners, wedding parties, foreigners who want to experience India

Positioning

Extending warm, gracious and anticipatory services in settings that capture the essence of India


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to The Leela. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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