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ITC Hotels SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: May 20, 2024Read time:

Here is a detailed SWOT analysis of ITC Hotels covering strengths, weaknesses, opportunities and threats.

ITC Hotels Strengths

  1. Flagship hotels division of ITC Hotels
  2. Awarded best employer in Asia in hospitality sector
  3. Association with hospitality giant Starwood Hotels
  4. High brand recall and popularity
  5. Exclusivity and innovation in services with over 100 hotels pan India
  6. Business as well as leisure hotel chains like ITC - Luxury Collection Hotels, WelcomHotel Sheraton Hotels, Fortune Hotels & WelcomHeritage Hotels
  7. Increasing bottom line and an Aspirational brand

Above are the strengths in the SWOT Analysis of ITC Hotels. The strengths of ITC Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ITC Hotels Weaknesses

  1. Limited global presence as compared to some other leading hotel chains
  2. Huge number of competitors means limited market share

These were the weaknesses in the ITC Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ITC Hotels Opportunities

  1. Growing market and tourism industry
  2. Foreign Tourists Arrival constantly growing
  3. Novel traveling concepts like Ecotourism, Medical Tourism

Above we covered the opportunities in ITC Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ITC Hotels Threats

  1. International chains like Ritz Carlton, Novotel are entering India
  2. Economy fluctuations affect tourism

The threats in the SWOT Analysis of ITC Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ITC Hotels SWOT analysis.

Read Similar SWOT analysis

About ITC Hotels

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ITC Hotels Overview
Parent Company

ITC Limited


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Responsible luxury


Five star hotels inspired by Indian heritage

ITC Hotels STP

High end travelers, global travelers, upscale segment

Target Market

Families, Couples from SEC A both Indians and foreigners, business travelers


Warm & comforting five star luxury experience

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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