Cox and Kings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cox and Kings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cox and Kings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cox and Kings to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cox and Kings is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cox and Kings competitors and includes Cox and Kings target market, segmentation, positioning & Unique Selling Proposition (USP).

Cox and Kings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cox and Kings Brand Analysis
Parent Company

Cox and Kings Limited

Category

Ecommerce

Sector

Tourism and Hospitality

Tagline

Over 250 years of discovery

USP

Its reputation of the oldest tour operators together with its wide range of services

Cox and Kings STP
Cox and Kings Segmentation

Travelers looking for international travel

Cox and Kings Target Market

High income travelers who believes in transacting online

Cox and Kings Positioning

One stop portal for various travel products

Cox and Kings SWOT Analysis
Cox and Kings Strengths

Below are the Strengths in the SWOT Analysis of Cox and Kings:

1. Its operating for more than 250 years.

2. It has operations in 20+ countries

3. Its prominent acquisitions include Temp Holidays, Bentours

4. By market value, it is tone of the largest travel companies in the world

5.It offers a plethora of services like trade fairs, domestic vacation, business travel, international tourism etc

6. It has bagged the contract of operating the luxury train service in India

7. Strong advertising and marketing makes it a high recall brand worl over

Cox and Kings Weaknesses

Here are the weaknesses in the Cox and Kings SWOT Analysis:

1.Intense competition means limited market share

2.All travel companies have similar offerings hence limited service differentiation

Cox and Kings Opportunities

Following are the Opportunities in Cox and Kings SWOT Analysis:

1.It aims to leverage on easy visa rules and tourism boost to strengthen its financial position

2. Focus on offering customized solutions to customers

3. Increased partnership with corporate to launch of discount offers for their mid and senior management employees

Cox and Kings Threats

The threats in the SWOT Analysis of Cox and Kings are as mentioned:

1.Enormous rise of online booking portals who offer international holiday packages as well

2. High reliance on fellow traveler’s reviews can erode a considerable amount of market share by companies

Cox and Kings Competition
Competitors

Below are the top 4 Cox and Kings competitors:

1.Thomas Cook

2.SOTC

3.Yatra

4.Make My Trip


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cox and Kings. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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