Published in Tourism and Hospitality category by MBA Skool Team
Cox and Kings is one of the leading brands in the tourism and hospitality sector. Cox and Kings SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cox and Kings:
Its prominent acquisitions include Temp Holidays, Bentours
By market value, it is tone of the largest travel companies in the world
It offers a plethora of services like trade fairs, domestic vacation, business travel, international tourism etc
It has bagged the contract of operating the luxury train service in India
Strong advertising and marketing makes it a high recall brand worl over
Above are the strengths in the SWOT Analysis of Cox and Kings. The strengths of Cox and Kings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cox and Kings Weaknesses
Intense competition means limited market share
All travel companies have similar offerings hence limited service differentiation
These were the weaknesses in the Cox and Kings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cox and Kings Opportunities
It aims to leverage on easy visa rules and tourism boost to strengthen its financial position
Focus on offering customized solutions to customers
Increased partnership with corporate to launch of discount offers for their mid and senior management employees
Above we covered the opportunities in Cox and Kings SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cox and Kings Threats
Enormous rise of online booking portals who offer international holiday packages as well
High reliance on fellow traveler’s reviews can erode a considerable amount of market share by companies
The threats in the SWOT Analysis of Cox and Kings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Its reputation of the oldest tour operators together with its wide range of services
Cox and Kings STP
Travelers looking for international travel
High income travelers who believes in transacting online
One stop portal for various travel products
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