Cox and Kings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Cox and Kings SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cox and Kings, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cox and Kings to benchmark its business & performance as compared to the competitors, and make strategic improvements. Cox and Kings is one of the leading brands in the tourism and hospitality sector.

The article below lists the Cox and Kings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cox and Kings SWOT Analysis:

SWOT Analysis of Cox and Kings

For Cox and Kings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cox and Kings Strengths

The strengths of Cox and Kings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cox and Kings :

1. Its operating for more than 250 years.

2. It has operations in 20+ countries

3. Its prominent acquisitions include Temp Holidays, Bentours

4. By market value, it is tone of the largest travel companies in the world

5.It offers a plethora of services like trade fairs, domestic vacation, business travel, international tourism etc

6. It has bagged the contract of operating the luxury train service in India

7. Strong advertising and marketing makes it a high recall brand worl over

Cox and Kings Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cox and Kings SWOT Analysis:

1.Intense competition means limited market share

2.All travel companies have similar offerings hence limited service differentiation

Cox and Kings Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cox and Kings SWOT Analysis:

1.It aims to leverage on easy visa rules and tourism boost to strengthen its financial position

2. Focus on offering customized solutions to customers

3. Increased partnership with corporate to launch of discount offers for their mid and senior management employees

Cox and Kings Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cox and Kings are as mentioned:

1.Enormous rise of online booking portals who offer international holiday packages as well

2. High reliance on fellow traveler’s reviews can erode a considerable amount of market share by companies

Cox and Kings Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Cox and Kings:

1.Thomas Cook



4.Make My Trip

Hence this concludes the Cox and Kings SWOT analysis.

Continue reading more about the brand/company.

About Cox and Kings

Cox and Kings Overview
Parent Company

Cox and Kings Limited




Tourism and Hospitality


Over 250 years of discovery


Its reputation of the oldest tour operators together with its wide range of services

Cox and Kings STP

Travelers looking for international travel

Target Market

High income travelers who believes in transacting online


One stop portal for various travel products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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