Cox and Kings SWOT Analysis, Competitors & USP

Cox and Kings Limited

Ecommerce

Tourism and Hospitality

Over 250 years of discovery

Its reputation of the oldest tour operators together with its wide range of services

Travelers looking for international travel

High income travelers who believes in transacting online

One stop portal for various travel products

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cox and Kings. Strengths are:

1. Its operating for more than 250 years.

2. It has operations in 20+ countries

3. Its prominent acquisitions include Temp Holidays, Bentours

4. By market value, it is tone of the largest travel companies in the world

5.It offers a plethora of services like trade fairs, domestic vacation, business travel, international tourism etc

6. It has bagged the contract of operating the luxury train service in India

7. Strong advertising and marketing makes it a high recall brand worl over

Here are the weaknesses in the Cox and Kings SWOT Analysis:

1.Intense competition means limited market share

2.All travel companies have similar offerings hence limited service differentiation

Following are the Opportunities in Cox and Kings SWOT Analysis:

1.It aims to leverage on easy visa rules and tourism boost to strengthen its financial position

2. Focus on offering customized solutions to customers

3. Increased partnership with corporate to launch of discount offers for their mid and senior management employees

The threats in the SWOT Analysis of Cox and Kings are as mentioned:

1.Enormous rise of online booking portals who offer international holiday packages as well

2. High reliance on fellow traveler’s reviews can erode a considerable amount of market share by companies

Below are the top 4 Cox and Kings competitors:

1.Thomas Cook

2.SOTC

3.Yatra

4.Make My Trip