Cox and Kings SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 6655

SWOT analysis of Cox and Kings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cox and Kings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cox and Kings to benchmark its business & performance as compared to the competitors and industry. Cox and Kings is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Cox and Kings competitors and elaborates Cox and Kings market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cox and Kings SWOT, Competitors, Marketing STP & Brand analysis Table
Cox and Kings Brand Analysis
Parent Company

Cox and Kings Limited




Tourism and Hospitality


Over 250 years of discovery


Its reputation of the oldest tour operators together with its wide range of services

Cox and Kings STP

Travelers looking for international travel

Target Group

High income travelers who believes in transacting online


One stop portal for various travel products

Cox and Kings SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cox and Kings. Strengths are:

1. Its operating for more than 250 years.

2. It has operations in 20+ countries

3. Its prominent acquisitions include Temp Holidays, Bentours

4. By market value, it is tone of the largest travel companies in the world

5.It offers a plethora of services like trade fairs, domestic vacation, business travel, international tourism etc

6. It has bagged the contract of operating the luxury train service in India

7. Strong advertising and marketing makes it a high recall brand worl over


Here are the weaknesses in the Cox and Kings SWOT Analysis:

1.Intense competition means limited market share

2.All travel companies have similar offerings hence limited service differentiation


Following are the Opportunities in Cox and Kings SWOT Analysis:

1.It aims to leverage on easy visa rules and tourism boost to strengthen its financial position

2. Focus on offering customized solutions to customers

3. Increased partnership with corporate to launch of discount offers for their mid and senior management employees


The threats in the SWOT Analysis of Cox and Kings are as mentioned:

1.Enormous rise of online booking portals who offer international holiday packages as well

2. High reliance on fellow traveler’s reviews can erode a considerable amount of market share by companies

Cox and Kings Competition

Below are the top 4 Cox and Kings competitors:

1.Thomas Cook



4.Make My Trip

The brandguide table above concludes the Cox and Kings SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cox and Kings. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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