Princess Cruises SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Princess Cruises analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Princess Cruises SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Princess Cruises to benchmark its business & performance as compared to the competitors and industry. As of 2020, Princess Cruises is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Princess Cruises competitors and includes Princess Cruises target market, segmentation, positioning & Unique Selling Proposition (USP).

Princess Cruises SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Princess Cruises Brand Analysis
Parent Company

Carnival Corporation


Cruise and Shipping industry


Tourism and Hospitality

Tagline/ Slogan

Come back new


Part of world’s leading cruise operator group

Princess Cruises STP
Princess Cruises Segmentation

Vacation goers, casual tourists

Princess Cruises Target Market

The high income group which like to enjoy luxury

Princess Cruises Positioning

Best hospitality, cuisine and entertainment in the world

Princess Cruises SWOT Analysis
Princess Cruises Strengths

Below are the Strengths in the SWOT Analysis of Princess Cruises:

1. Third largest cruise line in the world

2. Carries 1.7 million guests each year to destinations across the globe

3. 18 ship fleet offers a range of sizes and amenities

4. Destinations include lot of countries and destinations like the Caribbean, Europe, South America, Australia etc,

5. It allows guests to visit many countries in a single vacation

6. It has high customer satisfaction

7. Excellent brand recognition due to very strong parent brand

Princess Cruises Weaknesses

Here are the weaknesses in the Princess Cruises SWOT Analysis:

1. Intense competition 
2. Very less service differentiation
3. Accidental cases have affected the business in the past

Princess Cruises Opportunities

Following are the Opportunities in Princess Cruises SWOT Analysis:

1. Rising demand of cruise services across the world
2. Low penetration in Asia
3. Joint venture with small players to increase market share

Princess Cruises Threats

The threats in the SWOT Analysis of Princess Cruises are as mentioned:

1. Change in tax regulation could hurt parent brand carnival Corporation 
2. New environmental regulations could reduce company’s profits
3. Accidents could affect business and brand image

Princess Cruises Competition

Below are the top 3 Princess Cruises competitors:

1. Star Cruise Line
2. Royal Caribbean Cruise Line
3. MSC Cruise

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Princess Cruises. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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