Published in Tourism and Hospitality category by MBA Skool Team
Princess Cruises is one of the leading brands in the tourism and hospitality sector. Princess Cruises SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Princess Cruises:
Carries 1.7 million guests each year to destinations across the globe
ship fleet offers a range of sizes and amenities
Destinations include lot of countries and destinations like the Caribbean, Europe, South America, Australia etc,
It allows guests to visit many countries in a single vacation
It has high customer satisfaction
Excellent brand recognition due to very strong parent brand
Above are the strengths in the SWOT Analysis of Princess Cruises. The strengths of Princess Cruises looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Princess Cruises Weaknesses
Very less service differentiation
Accidental cases have affected the business in the past
These were the weaknesses in the Princess Cruises SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Princess Cruises Opportunities
Rising demand of cruise services across the world
Low penetration in Asia
Joint venture with small players to increase market share
Above we covered the opportunities in Princess Cruises SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Princess Cruises Threats
Change in tax regulation could hurt parent brand carnival Corporation
New environmental regulations could reduce company’s profits
Accidents could affect business and brand image
The threats in the SWOT Analysis of Princess Cruises are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Princess Cruises SWOT analysis.
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About Princess Cruises
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Best hospitality, cuisine and entertainment in the world
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