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  3. Lemon Tree Hotels SWOT Analysis

Lemon Tree Hotels SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: April 04, 2023Read time:

Here is a detailed SWOT analysis of Lemon Tree Hotels covering strengths, weaknesses, opportunities and threats.

Lemon Tree Hotels Strengths

  1. The Lemon Tree Group of hotels provides a Variety of 20+ Hotels starting of from Mid Market to Upscale Hotels
  2. The Hotel has a cozy and homely felling about it which is something customer’s like
  3. Indian cultural and geographical diversity pulls tourism
  4. The Hotel has extremely friendly staff (They have particular staff in yellow ribbons). This staff is especially present to solve grievances of people
  5. The Lemon tree group believes in providing the ultimate refreshing experience. They produce their own soaps and shampoos

Above are the strengths in the SWOT Analysis of Lemon Tree Hotels. The strengths of Lemon Tree Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lemon Tree Hotels Weaknesses

  1. No presence in 2 of the Largest Metros i.e. Mumbai & Kolkata
  2. Newer in the industry hence less market share
  3. Lesser in terms of hospitality experience compared to market leaders

These were the weaknesses in the Lemon Tree Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lemon Tree Hotels Opportunities

  1. MICE (Meetings, Incentives, Conferences & Exhibitions )– Lemon tree has its its presence in important cities like Bangalore where Meeting and conferences can be held
  2. Mid Market Hotels are receiving Increasing Government support
  3. The Lemon Tree group are small affordable hotels hence providing the ideal option of a weekend get away

Above we covered the opportunities in Lemon Tree Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lemon Tree Hotels Threats

  1. Terrorist threats, economic downturn, political turbulence
  2. There is a new trend of people preferring Well furnished guest houses over hotels
  3. Changing trends from the west may be an issue to implement by already existing players due to the high initial investment

The threats in the SWOT Analysis of Lemon Tree Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lemon Tree Hotels SWOT analysis.

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About Lemon Tree Hotels

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lemon Tree Hotels Overview
Parent Company

Lemon Tree Hotels


Hotels and resorts


Tourism and Hospitality

Tagline/ Slogan

Lowest  Rates Guaranteed ; A Refreshing Concept


It is India’s first, largest and finest chain of Youthful, spirited, efficient and growing upscale hotels and resorts.

Lemon Tree Hotels STP

Mid Market & Upscale

Target Market

Mid – Market travelers looking for comfort (Red Fox Hotels), Leisure Travelers (Lemon Tree Premier)


An Internationally acceptable Mid – Market hotel which values each of their customers by providing them a Fresh, Fun & Refreshing experience.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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