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Princess Cruises SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: November 15, 2023Read time:

Here is a detailed SWOT analysis of Princess Cruises covering strengths, weaknesses, opportunities and threats.

Princess Cruises Strengths

  1. Third largest cruise line in the world
  2. Carries 1.7 million guests each year to destinations across the globe
  3. ship fleet offers a range of sizes and amenities
  4. Destinations include lot of countries and destinations like the Caribbean, Europe, South America, Australia etc,
  5. It allows guests to visit many countries in a single vacation
  6. It has high customer satisfaction
  7. Excellent brand recognition due to very strong parent brand

Above are the strengths in the SWOT Analysis of Princess Cruises. The strengths of Princess Cruises looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Princess Cruises Weaknesses

  1. Intense competition 
  2. Very less service differentiation
  3. Accidental cases have affected the business in the past

These were the weaknesses in the Princess Cruises SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Princess Cruises Opportunities

  1. Rising demand of cruise services across the world
  2. Low penetration in Asia
  3. Joint venture with small players to increase market share

Above we covered the opportunities in Princess Cruises SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Princess Cruises Threats

  1. Change in tax regulation could hurt parent brand carnival Corporation 
  2. New environmental regulations could reduce company’s profits
  3. Accidents could affect business and brand image

The threats in the SWOT Analysis of Princess Cruises are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Princess Cruises SWOT analysis.

About Princess Cruises

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Princess Cruises Overview
Parent Company

Carnival Corporation


Cruise and Shipping industry


Tourism and Hospitality

Tagline/ Slogan

Come back new


Part of world’s leading cruise operator group

Princess Cruises STP

Vacation goers, casual tourists

Target Market

The high income group which like to enjoy luxury


Best hospitality, cuisine and entertainment in the world

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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