ITC Hotels SWOT Analysis, Competitors & USP

ITC Hotels SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of ITC Hotels, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ITC Hotels to benchmark its business & performance as compared to the competitors, and make strategic improvements. ITC Hotels is one of the leading brands in the tourism and hospitality sector.

The article below lists the ITC Hotels SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ITC Hotels SWOT Analysis:

SWOT Analysis of ITC Hotels

For ITC Hotels, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ITC Hotels Strengths

The strengths of ITC Hotels looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ITC Hotels :

1. Flagship hotels division of ITC Hotels
2. Awarded best employer in Asia in hospitality sector
3. Association with hospitality giant Starwood Hotels
4. High brand recall and popularity

5. Exclusivity and innovation in services with over 100 hotels pan India

6. Business as well as leisure hotel chains like ITC - Luxury Collection Hotels, WelcomHotel Sheraton Hotels, Fortune Hotels & WelcomHeritage Hotels

7. Increasing bottom line and an Aspirational brand

ITC Hotels Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ITC Hotels SWOT Analysis:

1.Limited global presence as compared to some other leading hotel chains
2. Huge number of competitors means limited market share

ITC Hotels Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ITC Hotels SWOT Analysis:

1. Growing market and tourism industry
2. Foreign Tourists Arrival constantly growing
3. Novel traveling concepts like Ecotourism, Medical Tourism

ITC Hotels Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ITC Hotels are as mentioned:

1. International chains like Ritz Carlton, Novotel are entering India
2. Economy fluctuations affect tourism

ITC Hotels Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of ITC Hotels:

1.Leela Hotels
2.Taj Hotels
3.Oberoi Group

Hence this concludes the ITC Hotels SWOT analysis.

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About ITC Hotels

ITC Hotels Overview
Parent Company	ITC Limited
Category	Hotels and Resorts
Sector	Tourism and Hospitality
Tagline/ Slogan	Responsible luxury
USP	Five star hotels inspired by Indian heritage
ITC Hotels STP
Segmentation	High end travelers, global travelers, upscale segment
Target Market	Families, Couples from SEC A both Indians and foreigners, business travelers
Positioning	Warm & comforting five star luxury experience

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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