ITC Hotels SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ITC Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In ITC Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ITC Hotels to benchmark its business & performance as compared to the competitors. ITC Hotels is one of the leading brands in the tourism and hospitality sector.

The table below lists the ITC Hotels SWOT (Strengths, Weaknesses, Opportunities, Threats), top ITC Hotels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

ITC Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ITC Hotels Brand Analysis
Parent Company

ITC Limited

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Responsible luxury

USP

Five star hotels inspired by Indian heritage

ITC Hotels STP
Segment

High end travelers, global travelers, upscale segment

Target Group

Families, Couples from SEC A both Indians and foreigners, business travelers

Positioning

Warm & comforting five star luxury experience

SWOT Analysis of ITC Hotels
ITC Hotels Strengths

Below are the Strengths in the SWOT Analysis of ITC Hotels:

1. Flagship hotels division of ITC Hotels
2. Awarded best employer in Asia in hospitality sector
3. Association with hospitality giant Starwood Hotels
4. High brand recall and popularity

5. Exclusivity and innovation in services with over 100 hotels pan India

6. Business as well as leisure hotel chains like ITC - Luxury Collection Hotels, WelcomHotel Sheraton Hotels, Fortune Hotels & WelcomHeritage Hotels

7. Increasing bottom line and an Aspirational brand

ITC Hotels Weaknesses

Here are the weaknesses in the ITC Hotels SWOT Analysis:

1.Limited global presence as compared to some other leading hotel chains
2. Huge number of competitors means limited market share

ITC Hotels Opportunities

Following are the Opportunities in ITC Hotels SWOT Analysis:

1. Growing market and tourism industry
2. Foreign Tourists Arrival constantly growing
3. Novel traveling concepts like Ecotourism, Medical Tourism

ITC Hotels Threats

The threats in the SWOT Analysis of ITC Hotels are as mentioned:

1. International chains like Ritz Carlton, Novotel are entering India
2. Economy fluctuations affect tourism

ITC Hotels Competition
ITC Hotels Competitors

Below are the top 3 competitors of ITC Hotels:

1.Leela Hotels
2.Taj Hotels
3.Oberoi Group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ITC Hotels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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