Cedar Point SWOT Analysis, Competitors & USP
SWOT analysis of Cedar Point analyses the brand by its strengths, weaknesses, opportunities & threats. In Cedar Point SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cedar Point to benchmark its business & performance as compared to the competitors. Cedar Point is one of the leading brands in the tourism and hospitality sector.
The table below lists the Cedar Point SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cedar Point competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Cedar Point Brand Analysis | |
|---|---|
| Parent Company |
Cedar Fair Entertainment Company |
| Category |
Amusement Park/Theme Park |
| Sector | |
| Tagline/ Slogan |
Roller Coaster Capital of the World, Thrills Connect, America’s Roller Coaster |
| USP |
It is the best amusement parks for Roller-Coaster Rides |
| Cedar Point STP | |
| Segment |
Young local population and tourists from all over the world |
| Target Group |
Young tourists and families who enjoy thrilling rides |
| Positioning |
An amusement park that offers the best roller coaster experience in the world |
| SWOT Analysis of Cedar Point | |
| Cedar Point Strengths |
Below are the Strengths in the SWOT Analysis of Cedar Point: 1. It is the second oldest operating amusement park in the USA |
| Cedar Point Weaknesses |
Here are the weaknesses in the Cedar Point SWOT Analysis: 1. In spite of being the best amusement park for roller-coasters in the world, it does not have a strong brand presence outside USA. |
| Cedar Point Opportunities |
Following are the Opportunities in Cedar Point SWOT Analysis: 1. It can increase its visitor base by adding innovative thrill rides |
| Cedar Point Threats |
The threats in the SWOT Analysis of Cedar Point are as mentioned: 1. There are many amusement parks and theme parks in the USA that offer more than just rides. |
| Cedar Point Competition | |
| Cedar Point Competitors |
Below are the top 3 competitors of Cedar Point: 1. King’s Island, Ohio, USA |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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