Published in Tourism and Hospitality category by MBA Skool Team
Cedar Point is one of the leading brands in the tourism and hospitality sector. Cedar Point SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cedar Point:
It is the second oldest operating amusement park in the USA
The only amusement park across the globe with four roller coasters taller than 200 feet
“Best Amusement Park in the World” for fourteen consecutive years
In spite of being popular for its thrill rides, it also offers family rides, thus broadening its customer base
Good advertising and branding across US
Above are the strengths in the SWOT Analysis of Cedar Point. The strengths of Cedar Point looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cedar Point Weaknesses
In spite of being the best amusement park for roller-coasters in the world, it does not have a strong brand presence outside USA.
Being an amusement, the tourism is seasonal , heavily depending on children vacations
These were the weaknesses in the Cedar Point SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cedar Point Opportunities
It can increase its visitor base by adding innovative thrill rides
It can leverage on the fact that it is the best amusement park for thrill rides in the world and can market itself accordingly
By adding new attractions in its Family Rides, Water Rides and Children’s Rides section it can try to attract more visitors
Above we covered the opportunities in Cedar Point SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cedar Point Threats
There are many amusement parks and theme parks in the USA that offer more than just rides.
There are many amusement parks with a much stronger international brand presence in USA
Many amusement parks around the world are coming up with excellent roller-coaster rides; this would pose a competition to Cedar Point.
The threats in the SWOT Analysis of Cedar Point are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Roller Coaster Capital of the World, Thrills Connect, America’s Roller Coaster
It is the best amusement parks for Roller-Coaster Rides
Cedar Point STP
Young local population and tourists from all over the world
Young tourists and families who enjoy thrilling rides
An amusement park that offers the best roller coaster experience in the world
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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