Cedar Point SWOT Analysis
Here is a detailed SWOT analysis of Cedar Point covering strengths, weaknesses, opportunities and threats.
Cedar Point Strengths
- It is the second oldest operating amusement park in the USA
- The only amusement park across the globe with four roller coasters taller than 200 feet
- “Best Amusement Park in the World” for fourteen consecutive years
- In spite of being popular for its thrill rides, it also offers family rides, thus broadening its customer base
- Good advertising and branding across US
Above are the strengths in the SWOT Analysis of Cedar Point. The strengths of Cedar Point looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cedar Point Weaknesses
- In spite of being the best amusement park for roller-coasters in the world, it does not have a strong brand presence outside USA.
- Being an amusement, the tourism is seasonal , heavily depending on children vacations
These were the weaknesses in the Cedar Point SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cedar Point Opportunities
- It can increase its visitor base by adding innovative thrill rides
- It can leverage on the fact that it is the best amusement park for thrill rides in the world and can market itself accordingly
- By adding new attractions in its Family Rides, Water Rides and Children’s Rides section it can try to attract more visitors
Above we covered the opportunities in Cedar Point SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cedar Point Threats
- There are many amusement parks and theme parks in the USA that offer more than just rides.
- There are many amusement parks with a much stronger international brand presence in USA
- Many amusement parks around the world are coming up with excellent roller-coaster rides; this would pose a competition to Cedar Point.
The threats in the SWOT Analysis of Cedar Point are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cedar Point SWOT analysis.
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About Cedar Point
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cedar Point Overview | |
|---|---|
| Parent Company |
Cedar Fair Entertainment Company |
| Category |
Amusement Park/Theme Park |
| Sector | |
| Tagline/ Slogan |
Roller Coaster Capital of the World, Thrills Connect, America’s Roller Coaster |
| USP |
It is the best amusement parks for Roller-Coaster Rides |
| Cedar Point STP | |
| Segmentation |
Young local population and tourists from all over the world |
| Target Market |
Young tourists and families who enjoy thrilling rides |
| Positioning |
An amusement park that offers the best roller coaster experience in the world |
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