Cedar Point SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Cedar Fair Entertainment Company

Amusement Park/Theme Park

Tourism and Hospitality

Roller Coaster Capital of the World, Thrills Connect,  America’s Roller Coaster

It is the best amusement parks for Roller-Coaster Rides

Young local population and tourists from all over the world

Young tourists and families who enjoy thrilling rides

An amusement park that offers the best roller coaster experience in the world

Below are the Strengths in the SWOT Analysis of Cedar Point:

1. It is the second oldest operating amusement park in the USA
2. The only amusement park across the globe with four roller coasters taller than 200 feet
3. “Best Amusement Park in the World” for fourteen consecutive years
4. In spite of being popular for its thrill rides, it also offers family rides, thus broadening its customer base
5. Good advertising and branding across US

Here are the weaknesses in the Cedar Point SWOT Analysis:

1. In spite of being the best amusement park for roller-coasters in the world, it does not have a strong brand presence outside USA.
2. Being an amusement, the tourism is seasonal , heavily depending on children vacations

Following are the Opportunities in Cedar Point SWOT Analysis:

1. It can increase its visitor base by adding innovative thrill rides
2. It can leverage on the fact that it is the best amusement park for thrill rides in the world and can market itself accordingly
3.By adding new attractions in its Family Rides, Water Rides and Children’s Rides section it can try to attract more visitors

The threats in the SWOT Analysis of Cedar Point are as mentioned:

1. There are many amusement parks and theme parks in the USA that offer more than just rides.
2. There are many amusement parks with a much stronger international brand presence in USA
3.Many amusement parks around the world are coming up with excellent roller-coaster rides; this would pose a competition to Cedar Point.

Below are the top 3 Cedar Point competitors:

1. King’s Island, Ohio, USA
2. Six Flags, Georgia, USA
3. Busch Gardens