Cedar Point SWOT Analysis, Competitors & USP

SWOT analysis of Cedar Point analyses the brand by its strengths, weaknesses, opportunities & threats. In Cedar Point SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cedar Point to benchmark its business & performance as compared to the competitors. Cedar Point is one of the leading brands in the tourism and hospitality sector.

The article below lists the Cedar Point SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cedar Point SWOT Analysis:

SWOT Analysis of Cedar Point

For Cedar Point, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cedar Point Strengths

The strengths of Cedar Point looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cedar Point :

1. It is the second oldest operating amusement park in the USA
2. The only amusement park across the globe with four roller coasters taller than 200 feet
3. “Best Amusement Park in the World” for fourteen consecutive years
4. In spite of being popular for its thrill rides, it also offers family rides, thus broadening its customer base
5. Good advertising and branding across US

Cedar Point Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cedar Point SWOT Analysis:

1. In spite of being the best amusement park for roller-coasters in the world, it does not have a strong brand presence outside USA.
2. Being an amusement, the tourism is seasonal , heavily depending on children vacations

Cedar Point Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cedar Point SWOT Analysis:

1. It can increase its visitor base by adding innovative thrill rides
2. It can leverage on the fact that it is the best amusement park for thrill rides in the world and can market itself accordingly
3.By adding new attractions in its Family Rides, Water Rides and Children’s Rides section it can try to attract more visitors

Cedar Point Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cedar Point are as mentioned:

1. There are many amusement parks and theme parks in the USA that offer more than just rides.
2. There are many amusement parks with a much stronger international brand presence in USA
3.Many amusement parks around the world are coming up with excellent roller-coaster rides; this would pose a competition to Cedar Point.

Cedar Point Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Cedar Point:

1. King’s Island, Ohio, USA
2. Six Flags, Georgia, USA
3. Busch Gardens

Hence this concludes the Cedar Point SWOT analysis.

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About Cedar Point

Cedar Point Overview
Parent Company	Cedar Fair Entertainment Company
Category	Amusement Park/Theme Park
Sector	Tourism and Hospitality
Tagline/ Slogan	Roller Coaster Capital of the World, Thrills Connect,  America’s Roller Coaster
USP	It is the best amusement parks for Roller-Coaster Rides
Cedar Point STP
Segmentation	Young local population and tourists from all over the world
Target Market	Young tourists and families who enjoy thrilling rides
Positioning	An amusement park that offers the best roller coaster experience in the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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