Cedar Point SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 6725

SWOT analysis of Cedar Point analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cedar Point SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cedar Point to benchmark its business & performance as compared to the competitors and industry. Cedar Point is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Cedar Point competitors and elaborates Cedar Point market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cedar Point SWOT, Competitors, Marketing STP & Brand analysis Table
Cedar Point Brand Analysis
Parent Company

Cedar Fair Entertainment Company

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

Roller Coaster Capital of the World, Thrills Connect,  America’s Roller Coaster

USP

It is the best amusement parks for Roller-Coaster Rides

Cedar Point STP
Segment

Young local population and tourists from all over the world

Target Group

Young tourists and families who enjoy thrilling rides

Positioning

An amusement park that offers the best roller coaster experience in the world

Cedar Point SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cedar Point. Strengths are:

1. It is the second oldest operating amusement park in the USA
2. The only amusement park across the globe with four roller coasters taller than 200 feet
3. “Best Amusement Park in the World” for fourteen consecutive years
4. In spite of being popular for its thrill rides, it also offers family rides, thus broadening its customer base
5. Good advertising and branding across US

Weaknesses

Here are the weaknesses in the Cedar Point SWOT Analysis:

1. In spite of being the best amusement park for roller-coasters in the world, it does not have a strong brand presence outside USA.
2. Being an amusement, the tourism is seasonal , heavily depending on children vacations

Opportunities

Following are the Opportunities in Cedar Point SWOT Analysis:

1. It can increase its visitor base by adding innovative thrill rides
2. It can leverage on the fact that it is the best amusement park for thrill rides in the world and can market itself accordingly
3.By adding new attractions in its Family Rides, Water Rides and Children’s Rides section it can try to attract more visitors

Threats

The threats in the SWOT Analysis of Cedar Point are as mentioned:

1. There are many amusement parks and theme parks in the USA that offer more than just rides.
2. There are many amusement parks with a much stronger international brand presence in USA
3.Many amusement parks around the world are coming up with excellent roller-coaster rides; this would pose a competition to Cedar Point.

Cedar Point Competition
Competitors

Below are the top 3 Cedar Point competitors:

1. King’s Island, Ohio, USA
2. Six Flags, Georgia, USA
3. Busch Gardens

The brandguide table above concludes the Cedar Point SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cedar Point. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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