Everland SWOT Analysis, Competitors & USP

Everland SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Everland, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Everland to benchmark its business & performance as compared to the competitors, and make strategic improvements. Everland is one of the leading brands in the tourism and hospitality sector.

The article below lists the Everland SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Everland SWOT Analysis:

SWOT Analysis of Everland

For Everland, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Everland Strengths

The strengths of Everland looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Everland :

1. It is South Korea’s largest theme park and enjoys a very strong attendance
2. It is the pioneer in Korea in the concept of amusement parks/theme parks and has won several awards for their different services.
3. It has a very strong parent company; the brand is very strong financially
4. It has a wide range of attractions and shows that would appeal to all age groups

Everland Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Everland SWOT Analysis:

1. It doesn’t have a very strong brand presence outside South Korea.
2. South Korea is not traditionally a very popular global tourist destination; this adversely affects the number of international visitors.

Everland Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Everland SWOT Analysis:

1. It can take advantage of its association with a strong brand like Samsung.
2. Theme Parks is a growing industry and Asia is considered to be an attractive market.
3.Through effective marketing campaigns, it can try to attract international tourists.

Everland Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Everland are as mentioned:

1. Intense rivalry from local competitors.
2. In the absence of constant innovation, Everland would lose its appeal.
3.The demographics of South Korea are not favourable; South Korea has a rapidly ageing population.

Everland Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Everland:

1. Seoul Land, South Korea
2. Seoul Grand Park, South Korea
3.Lotte World, South Korea

Hence this concludes the Everland SWOT analysis.

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About Everland

Everland Overview
Parent Company	Everland Samsung, Samsung Group
Category	Amusement Park/Theme Park
Sector	Tourism and Hospitality
Tagline/ Slogan	Happiness Energy
USP	Korea’s largest theme park
Everland STP
Segmentation	Local Population of South Korea
Target Market	Families and youth staying in the surrounding areas
Positioning	Providers of comfortable and pleasurable holidays 365 days a year

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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