Everland SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 3527

SWOT Analysis of Everland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Everland Samsung, Samsung Group


Amusement Park/Theme Park


Tourism and Hospitality

Tagline/ Slogan

Happiness Energy


Korea’s largest theme park



Local Population of South Korea

Target Group

Families and youth staying in the surrounding areas


Providers of comfortable and pleasurable holidays 365 days a year

SWOT Analysis


1. It is South Korea’s largest theme park and enjoys a very strong attendance
2. It is the pioneer in Korea in the concept of amusement parks/theme parks and has won several awards for their different services.
3. It has a very strong parent company; the brand is very strong financially
4. It has a wide range of attractions and shows that would appeal to all age groups


1. It doesn’t have a very strong brand presence outside South Korea.
2. South Korea is not traditionally a very popular global tourist destination; this adversely affects the number of international visitors.


1. It can take advantage of its association with a strong brand like Samsung.
2. Theme Parks is a growing industry and Asia is considered to be an attractive market.
3.Through effective marketing campaigns, it can try to attract international tourists.


1. Intense rivalry from local competitors.
2. In the absence of constant innovation, Everland would lose its appeal.
3.The demographics of South Korea are not favourable; South Korea has a rapidly ageing population.



1. Seoul Land, South Korea
2. Seoul Grand Park, South Korea
3.Lotte World, South Korea

The table above concludes the Everland SWOT analysis along with its marketing and brand parameters.


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