SWOT analysis of Disneyland Park analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Disneyland Park SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Disneyland Park to benchmark its business & performance as compared to the competitors and industry. As of 2020, Disneyland Park is one of the leading brands in the tourism and hospitality sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Disneyland Park competitors and includes Disneyland Park target market, segmentation, positioning & Unique Selling Proposition (USP).
Disneyland Park Brand Analysis | |
---|---|
Parent Company |
The Walt Disney Company |
Category |
Amusement Park |
Sector | |
Tagline/ Slogan |
Where Dreams Come True; The Happiest Place on Earth |
USP |
The first amusement park made for both adults and children |
Disneyland Park STP | |
Disneyland Park Segmentation |
Local as well as international tourists |
Disneyland Park Target Market |
High income group families |
Disneyland Park Positioning |
Amusement Park for children as well as adults |
Disneyland Park SWOT Analysis | |
Disneyland Park Strengths |
Below are the Strengths in the SWOT Analysis of Disneyland Park: 1. This is the oldest and the original Disneyland Park |
Disneyland Park Weaknesses |
Here are the weaknesses in the Disneyland Park SWOT Analysis: 1.It has a very diverse product portfolio with several different theme parks and hotels, which makes centralized management and monitoring very difficult. |
Disneyland Park Opportunities |
Following are the Opportunities in Disneyland Park SWOT Analysis: 1.The flourish of the travel and tourism industry offers excellent prospects |
Disneyland Park Threats |
The threats in the SWOT Analysis of Disneyland Park are as mentioned: 1. Local competitor, Universal Studios is gaining huge popularity. |
Disneyland Park Competition | |
Competitors |
Below are the top 3 Disneyland Park competitors: 1.Universal Studios, USA |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Disneyland Park. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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