Disneyland Park SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Disneyland Park analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Disneyland Park SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Disneyland Park to benchmark its business & performance as compared to the competitors and industry. As of 2020, Disneyland Park is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Disneyland Park competitors and includes Disneyland Park target market, segmentation, positioning & Unique Selling Proposition (USP).

Disneyland Park SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Disneyland Park Brand Analysis
Parent Company

The Walt Disney Company


Amusement Park


Tourism and Hospitality

Tagline/ Slogan

Where Dreams Come True; The Happiest Place on Earth


The first amusement park made for both adults and children

Disneyland Park STP
Disneyland Park Segmentation

Local as well as international tourists

Disneyland Park Target Market

High income group families

Disneyland Park Positioning

Amusement Park for children as well as adults

Disneyland Park SWOT Analysis
Disneyland Park Strengths

Below are the Strengths in the SWOT Analysis of Disneyland Park:

1. This is the oldest and the original Disneyland Park
2. This is the world’s most popular brand in the category of amusement parks
3. It has a larger cumulative attendance than any other theme park in the world
4. Has a very wide range of offerings suitable for all age groups and personality types
5. Attracts close to 16 million tourists every year
6. One of the top-of-the-mind amusement and recreation parks in the whole world
7. Strong brand equity and visibility, and strong brand backing of Walt Disney

Disneyland Park Weaknesses

Here are the weaknesses in the Disneyland Park SWOT Analysis:

1.It has a very diverse product portfolio with several different theme parks and hotels, which makes centralized management and monitoring very difficult.
2.Incidents and accidents over the years have been problematic

Disneyland Park Opportunities

Following are the Opportunities in Disneyland Park SWOT Analysis:

1.The flourish of the travel and tourism industry offers excellent prospects
2.A huge opportunity exists in the company’s ability to build innovative new attractions that bring the imaginary world to life
3. The company’s ability to leverage on the huge popularity of the brand also offers an excellent opportunity
4. Special offerings to tap tourists specially from the emerging economies

Disneyland Park Threats

The threats in the SWOT Analysis of Disneyland Park are as mentioned:

1. Local competitor, Universal Studios is gaining huge popularity.
2.The various theme parks opening throughout the world have the potential to steal away visitors.
3. In the absence of constant innovation and upgradation, the Disneyland runs the risk of losing its charm.

Disneyland Park Competition

Below are the top 3 Disneyland Park competitors:

1.Universal Studios, USA
2.SeaWorld Parks
3.Genting Highlands, Malaysia

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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