Disneyland SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 21, 2021

SWOT analysis of Disneyland analyses the brand by its strengths, weaknesses, opportunities & threats. In Disneyland SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Disneyland to benchmark its business & performance as compared to the competitors. Disneyland is one of the leading brands in the tourism and hospitality sector.

The table below lists the Disneyland SWOT (Strengths, Weaknesses, Opportunities, Threats), top Disneyland competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Disneyland SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Disneyland Brand Analysis
Parent Company

The Walt Disney Company - Disney Parks, Experiences and Products

Category

Amusement Parks

Sector

Tourism and Hospitality

Tagline/ Slogan

Where Dreams Come True; The Happiest Place on Earth

USP

The first amusement park made for both adults and children

Disneyland STP
Segment

Local as well as international tourists

Target Group

High income group families

Positioning

Amusement Park for children as well as adults

SWOT Analysis of Disneyland
Disneyland Strengths

Below are the Strengths in the SWOT Analysis of Disneyland:

1. Disneyland is one of the world's largest theme parks in the world

2. Disneyland is the world’s most popular brand in the category of amusement parks

3. The theme parks annually host more than 150 million guests

4. Disneyland has a very wide range of offerings suitable for all age groups and personality types

5. Globally, more than 100,000 people are employed with Disney Parks

6. The theme parks have a very high brand recall

7. Strong brand equity, visibility, and strong brand backing of Walt Disney

8. Disneyland & resorts are present in USA, Tokyo, Paris, Hong Kong & Shanghai

9. The theme parks & resorts focus on providing a "magical experience" to its guests with its hospitality

Disneyland Weaknesses

Here are the weaknesses in the Disneyland SWOT Analysis:

1. Maintaining its operations & brand image requires huge investments for the company

2. A few rare incidents or accidents over the years have been problematic

Disneyland Opportunities

Following are the Opportunities in Disneyland SWOT Analysis:

1. Growing global travel and increasing tourism industry offers excellent prospects to attract international customers

2. A huge opportunity exists in the company’s ability to build innovative new attractions that bring the imaginary world to life

3. The company’s ability to leverage on the huge popularity of the brand also offers an excellent opportunity

4. Special offerings to tap tourists specially from the emerging economies

Disneyland Threats

The threats in the SWOT Analysis of Disneyland are as mentioned:

1. Increasing competition can impact the business of Disneyland

2. The various theme parks opening throughout the world have the potential to steal away visitors

3. Loss of tourism due to financial recessions or pandemics can impact the business

Disneyland Competition
Disneyland Competitors

Below are the top 4 competitors of Disneyland:

1. Universal Studios

2. SeaWorld Parks

3. Six Flags

4. Legoland


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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