Islands of Adventure SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Islands of Adventure analyses the brand by its strengths, weaknesses, opportunities & threats. In Islands of Adventure SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Islands of Adventure to benchmark its business & performance as compared to the competitors. Islands of Adventure is one of the leading brands in the tourism and hospitality sector.

The article below lists the Islands of Adventure SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Islands of Adventure SWOT Analysis:

SWOT Analysis of Islands of Adventure

For Islands of Adventure, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Islands of Adventure Strengths

The strengths of Islands of Adventure looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Islands of Adventure :

1. The park has recently been ranked as the top theme park by Theme Park Insider among other awards.
2. The park welcomes more than 5 million guests per year
3. The Wizarding World of Harry Potter has been a huge hit and has been drawing huge crowds from the US as well as abroad.
4. In addition to featuring its own famous characters, Universal has licensed popular characters from other entertainment houses (Harry Potter from Warner Bros., Marvel Super Heroes from Marvel Comics etc.), which have been drawing huge crowds.

Islands of Adventure Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Islands of Adventure SWOT Analysis:

1. Although the park has some of the best theme parks, it offers lesser variety in terms of rides as compared to some of the other amusement parks in the US
2.Some of the characters that the park features are not as popular abroad, hence less international tourists


Islands of Adventure Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Islands of Adventure SWOT Analysis:

1. With the increasing trend of international tourists visiting theme parks, the park has a huge pool of potential customers
2. The owner NBC Universal has a very strong brand presence all over the world, which the park can take advantage of
3.The characters that feature in the park are very popular and have great merchandising capacity

Islands of Adventure Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Islands of Adventure are as mentioned:

1.Orlando is regarded as the theme park capital of the country; the park has some very strong local competitors
2.In the absence of continuous innovation, there is no incentive for a second-time visit
3.Due to the proximity of Walt Disney’s Magic Kingdom, the Islands of Adventure invite constant comparison with the Disney brand, world leaders in theme parks


Islands of Adventure Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Islands of Adventure:

1. Walt Disney’s Magic Kingdom, Orlando
2. Universal Studios, Florida
3. Sea World, Orlando

Hence this concludes the Islands of Adventure SWOT analysis.

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About Islands of Adventure

Islands of Adventure Overview
Parent Company

NBC Universal

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

Live the Adventure

USP

The park with seven distinctly themed island with a common overall theme of exploration

Islands of Adventure STP
Segmentation

Children, families and tourists from abroad

Target Market

Tourist families from all over the world and local families from Orlando

Positioning

The park offers adventure and entertainment for the entire family


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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