Islands of Adventure SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 5702

SWOT analysis of Islands of Adventure analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Islands of Adventure SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Islands of Adventure to benchmark its business & performance as compared to the competitors and industry. Islands of Adventure is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Islands of Adventure competitors and elaborates Islands of Adventure market segmentation, target group, positioning & Unique Selling Proposition (USP).

Islands of Adventure SWOT, Competitors, Marketing STP & Brand analysis Table
Islands of Adventure Brand Analysis
Parent Company

NBC Universal

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

Live the Adventure

USP

The park with seven distinctly themed island with a common overall theme of exploration

Islands of Adventure STP
Segment

Children, families and tourists from abroad

Target Group

Tourist families from all over the world and local families from Orlando

Positioning

The park offers adventure and entertainment for the entire family

Islands of Adventure SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Islands of Adventure. Strengths are:

1. The park has recently been ranked as the top theme park by Theme Park Insider among other awards.
2. The park welcomes more than 5 million guests per year
3. The Wizarding World of Harry Potter has been a huge hit and has been drawing huge crowds from the US as well as abroad.
4. In addition to featuring its own famous characters, Universal has licensed popular characters from other entertainment houses (Harry Potter from Warner Bros., Marvel Super Heroes from Marvel Comics etc.), which have been drawing huge crowds.

Weaknesses

Here are the weaknesses in the Islands of Adventure SWOT Analysis:

1. Although the park has some of the best theme parks, it offers lesser variety in terms of rides as compared to some of the other amusement parks in the US
2.Some of the characters that the park features are not as popular abroad, hence less international tourists

Opportunities

Following are the Opportunities in Islands of Adventure SWOT Analysis:

1. With the increasing trend of international tourists visiting theme parks, the park has a huge pool of potential customers
2. The owner NBC Universal has a very strong brand presence all over the world, which the park can take advantage of
3.The characters that feature in the park are very popular and have great merchandising capacity

Threats

The threats in the SWOT Analysis of Islands of Adventure are as mentioned:

1.Orlando is regarded as the theme park capital of the country; the park has some very strong local competitors
2.In the absence of continuous innovation, there is no incentive for a second-time visit
3.Due to the proximity of Walt Disney’s Magic Kingdom, the Islands of Adventure invite constant comparison with the Disney brand, world leaders in theme parks

Islands of Adventure Competition
Competitors

Below are the top 3 Islands of Adventure competitors:

1. Walt Disney’s Magic Kingdom, Orlando
2. Universal Studios, Florida
3. Sea World, Orlando

The brandguide table above concludes the Islands of Adventure SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Islands of Adventure. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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