Islands of Adventure SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 5413

SWOT analysis of Islands of Adventure analyses the brand/company with its strengths, weaknesses, opportunities & threats. Islands of Adventure is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Islands of Adventure competitors and elaborates Islands of Adventure segmentation, targeting, positioning & USP.

Islands of Adventure SWOT, Competitors, Marketing STP & Brand analysis Table
Islands of Adventure Analysis

Parent Company

NBC Universal


Amusement Park/Theme Park


Tourism and Hospitality

Tagline/ Slogan

Live the Adventure


The park with seven distinctly themed island with a common overall theme of exploration

Islands of Adventure STP


Children, families and tourists from abroad

Target Group

Tourist families from all over the world and local families from Orlando


The park offers adventure and entertainment for the entire family

Islands of Adventure SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Islands of Adventure. Strengths are:

1. The park has recently been ranked as the top theme park by Theme Park Insider among other awards.
2. The park welcomes more than 5 million guests per year
3. The Wizarding World of Harry Potter has been a huge hit and has been drawing huge crowds from the US as well as abroad.
4. In addition to featuring its own famous characters, Universal has licensed popular characters from other entertainment houses (Harry Potter from Warner Bros., Marvel Super Heroes from Marvel Comics etc.), which have been drawing huge crowds.


Here are the weaknesses in the Islands of Adventure SWOT Analysis:

1. Although the park has some of the best theme parks, it offers lesser variety in terms of rides as compared to some of the other amusement parks in the US
2.Some of the characters that the park features are not as popular abroad, hence less international tourists


Following are the Opportunities in Islands of Adventure SWOT Analysis:

1. With the increasing trend of international tourists visiting theme parks, the park has a huge pool of potential customers
2. The owner NBC Universal has a very strong brand presence all over the world, which the park can take advantage of
3.The characters that feature in the park are very popular and have great merchandising capacity


The threats in the SWOT Analysis of Islands of Adventure are as mentioned:

1.Orlando is regarded as the theme park capital of the country; the park has some very strong local competitors
2.In the absence of continuous innovation, there is no incentive for a second-time visit
3.Due to the proximity of Walt Disney’s Magic Kingdom, the Islands of Adventure invite constant comparison with the Disney brand, world leaders in theme parks

Islands of Adventure Competition


Below are the top 3 Islands of Adventure competitors:

1. Walt Disney’s Magic Kingdom, Orlando
2. Universal Studios, Florida
3. Sea World, Orlando

The brandguide table above concludes the Islands of Adventure SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Islands of Adventure. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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