Islands of Adventure SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Islands of Adventure analyses the brand by its strengths, weaknesses, opportunities & threats. In Islands of Adventure SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Islands of Adventure to benchmark its business & performance as compared to the competitors. Islands of Adventure is one of the leading brands in the tourism and hospitality sector.

The table below lists the Islands of Adventure SWOT (Strengths, Weaknesses, Opportunities, Threats), top Islands of Adventure competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Islands of Adventure SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Islands of Adventure Brand Analysis
Parent Company

NBC Universal


Amusement Park/Theme Park


Tourism and Hospitality

Tagline/ Slogan

Live the Adventure


The park with seven distinctly themed island with a common overall theme of exploration

Islands of Adventure STP

Children, families and tourists from abroad

Target Group

Tourist families from all over the world and local families from Orlando


The park offers adventure and entertainment for the entire family

SWOT Analysis of Islands of Adventure
Islands of Adventure Strengths

Below are the Strengths in the SWOT Analysis of Islands of Adventure:

1. The park has recently been ranked as the top theme park by Theme Park Insider among other awards.
2. The park welcomes more than 5 million guests per year
3. The Wizarding World of Harry Potter has been a huge hit and has been drawing huge crowds from the US as well as abroad.
4. In addition to featuring its own famous characters, Universal has licensed popular characters from other entertainment houses (Harry Potter from Warner Bros., Marvel Super Heroes from Marvel Comics etc.), which have been drawing huge crowds.

Islands of Adventure Weaknesses

Here are the weaknesses in the Islands of Adventure SWOT Analysis:

1. Although the park has some of the best theme parks, it offers lesser variety in terms of rides as compared to some of the other amusement parks in the US
2.Some of the characters that the park features are not as popular abroad, hence less international tourists

Islands of Adventure Opportunities

Following are the Opportunities in Islands of Adventure SWOT Analysis:

1. With the increasing trend of international tourists visiting theme parks, the park has a huge pool of potential customers
2. The owner NBC Universal has a very strong brand presence all over the world, which the park can take advantage of
3.The characters that feature in the park are very popular and have great merchandising capacity

Islands of Adventure Threats

The threats in the SWOT Analysis of Islands of Adventure are as mentioned:

1.Orlando is regarded as the theme park capital of the country; the park has some very strong local competitors
2.In the absence of continuous innovation, there is no incentive for a second-time visit
3.Due to the proximity of Walt Disney’s Magic Kingdom, the Islands of Adventure invite constant comparison with the Disney brand, world leaders in theme parks

Islands of Adventure Competition
Islands of Adventure Competitors

Below are the top 3 competitors of Islands of Adventure:

1. Walt Disney’s Magic Kingdom, Orlando
2. Universal Studios, Florida
3. Sea World, Orlando

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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