Parc Asterix SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Parc Asterix analyses the brand by its strengths, weaknesses, opportunities & threats. In Parc Asterix SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parc Asterix to benchmark its business & performance as compared to the competitors. Parc Asterix is one of the leading brands in the tourism and hospitality sector.

The table below lists the Parc Asterix SWOT (Strengths, Weaknesses, Opportunities, Threats), top Parc Asterix competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Parc Asterix SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Parc Asterix Brand Analysis
Parent Company

Compagnie des Alpes

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

Bienvenue Gaulois (Welcome Gauls)

USP

A unique theme park based on the stories of Asterix and theme from historic cultures

Parc Asterix STP
Segment

Children and youngsters

Target Group

Young families living in France and the rest of Europe

Positioning

The park offers entertainment and adventure to both children and adults

SWOT Analysis of Parc Asterix
Parc Asterix Strengths

Below are the Strengths in the SWOT Analysis of Parc Asterix:

1. Parc Asterix is the second most popular theme park in France, ranked after Disneyland, Paris.
2. The park has earned a reputation for its wide range of roller coaster rides.
3. It is the only Parc Asterix in the entire world.
4. The main advantage of Parc Asterix is less queuing at the rides and attractions

Parc Asterix Weaknesses

Here are the weaknesses in the Parc Asterix SWOT Analysis:

1. The brand is not that well recognised outside France.
2. It has fewer attractions and rides as compared to its main competitor, Disneyland.

Parc Asterix Opportunities

Following are the Opportunities in Parc Asterix SWOT Analysis:

1. Parc Asterix can take advantage of the fact that there are not many popular theme parks in France
2. Proper marketing of its wide variety of rides and shows can ensure increase in the number of visitors

3. France is a popular international tourist destination in Europe; hence Parc Asterix can try to attract international tourists

Parc Asterix Threats

The threats in the SWOT Analysis of Parc Asterix are as mentioned:

1. Proximity of its biggest competitor, Disneyland, is the biggest threat.
2. In the absence of constant innovation in the offerings, there is no incentive for second time visit.

3.France is considered to be a very expensive tourist destination, these cost concerns can hamper the number of visitors coming from abroad.

Parc Asterix Competition
Parc Asterix Competitors

Below are the top 3 competitors of Parc Asterix:

1. Disneyland, Paris
2.Futoroscope, France
3.Port Aventura, Spain


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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