Parc Asterix SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 4394

SWOT analysis of Parc Asterix analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parc Asterix SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parc Asterix to benchmark its business & performance as compared to the competitors and industry. Parc Asterix is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Parc Asterix competitors and elaborates Parc Asterix market segmentation, target group, positioning & Unique Selling Proposition (USP).

Parc Asterix SWOT, Competitors, Marketing STP & Brand analysis Table
Parc Asterix Brand Analysis
Parent Company

Compagnie des Alpes

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

Bienvenue Gaulois (Welcome Gauls)

USP

A unique theme park based on the stories of Asterix and theme from historic cultures

Parc Asterix STP
Segment

Children and youngsters

Target Group

Young families living in France and the rest of Europe

Positioning

The park offers entertainment and adventure to both children and adults

Parc Asterix SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parc Asterix. Strengths are:

1. Parc Asterix is the second most popular theme park in France, ranked after Disneyland, Paris.
2. The park has earned a reputation for its wide range of roller coaster rides.
3. It is the only Parc Asterix in the entire world.
4. The main advantage of Parc Asterix is less queuing at the rides and attractions

Weaknesses

Here are the weaknesses in the Parc Asterix SWOT Analysis:

1. The brand is not that well recognised outside France.
2. It has fewer attractions and rides as compared to its main competitor, Disneyland.

Opportunities

Following are the Opportunities in Parc Asterix SWOT Analysis:

1. Parc Asterix can take advantage of the fact that there are not many popular theme parks in France
2. Proper marketing of its wide variety of rides and shows can ensure increase in the number of visitors

3. France is a popular international tourist destination in Europe; hence Parc Asterix can try to attract international tourists

Threats

The threats in the SWOT Analysis of Parc Asterix are as mentioned:

1. Proximity of its biggest competitor, Disneyland, is the biggest threat.
2. In the absence of constant innovation in the offerings, there is no incentive for second time visit.

3.France is considered to be a very expensive tourist destination, these cost concerns can hamper the number of visitors coming from abroad.

Parc Asterix Competition
Competitors

Below are the top 3 Parc Asterix competitors:

1. Disneyland, Paris
2.Futoroscope, France
3.Port Aventura, Spain

The brandguide table above concludes the Parc Asterix SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parc Asterix. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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