Parc Asterix SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Parc Asterix analyses the brand by its strengths, weaknesses, opportunities & threats. In Parc Asterix SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parc Asterix to benchmark its business & performance as compared to the competitors. Parc Asterix is one of the leading brands in the tourism and hospitality sector.

The article below lists the Parc Asterix SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Parc Asterix SWOT Analysis:

SWOT Analysis of Parc Asterix

For Parc Asterix, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Parc Asterix Strengths

The strengths of Parc Asterix looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Parc Asterix :

1. Parc Asterix is the second most popular theme park in France, ranked after Disneyland, Paris.
2. The park has earned a reputation for its wide range of roller coaster rides.
3. It is the only Parc Asterix in the entire world.
4. The main advantage of Parc Asterix is less queuing at the rides and attractions

Parc Asterix Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Parc Asterix SWOT Analysis:

1. The brand is not that well recognised outside France.
2. It has fewer attractions and rides as compared to its main competitor, Disneyland.


Parc Asterix Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Parc Asterix SWOT Analysis:

1. Parc Asterix can take advantage of the fact that there are not many popular theme parks in France
2. Proper marketing of its wide variety of rides and shows can ensure increase in the number of visitors

3. France is a popular international tourist destination in Europe; hence Parc Asterix can try to attract international tourists

Parc Asterix Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Parc Asterix are as mentioned:

1. Proximity of its biggest competitor, Disneyland, is the biggest threat.
2. In the absence of constant innovation in the offerings, there is no incentive for second time visit.

3.France is considered to be a very expensive tourist destination, these cost concerns can hamper the number of visitors coming from abroad.


Parc Asterix Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Parc Asterix:

1. Disneyland, Paris
2.Futoroscope, France
3.Port Aventura, Spain

Hence this concludes the Parc Asterix SWOT analysis.

Continue reading more about the brand/company.

About Parc Asterix

Parc Asterix Overview
Parent Company

Compagnie des Alpes

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

Bienvenue Gaulois (Welcome Gauls)

USP

A unique theme park based on the stories of Asterix and theme from historic cultures

Parc Asterix STP
Segmentation

Children and youngsters

Target Market

Young families living in France and the rest of Europe

Positioning

The park offers entertainment and adventure to both children and adults


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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