Tulip Star Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 3419
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SWOT Analysis of Tulip Star Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tulip Star Hotels

Parent Company

V Hotels Limited

Category

Hotels

Sector

Tourism and Hospitality

Tagline/ Slogan

NA

USP

Location in Mumbai western suburbs

Tulip Star Hotels STP

Segment

Leisure travelers

Target Group

Budget travelers

Positioning

Budget living at primary location

Tulip Star Hotels SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tulip Star Hotels :

1. All rooms are sea-facing, air-conditioned, tastefully furnished, and luxuriously spacious
2. Halo of Hotel Centaur, Juhu

3. Tulip Star also offers conference rooms and banquet halls, both indoors and outdoors
4. Attractive membership plans

Weaknesses

1. Outlook of the property

2. Limited market share due to tough competition from international and domestic players
2. Government stake in the property
3. Mediocre service

Opportunities

1. Available area can be used for various events
2. Events/Banquets
3. Beachside restaurant/bar

Threats

1. Government policies and permit issues
2. International chains venturing in the same vicinity
3. Improper security arrangements

Tulip Star Hotels Competition

Competitors

Below are the 3 main Tulip Star Hotels competitors :

1. JW Marriott
2. Sea Princess
3. Ramada


The brandguide table above concludes the Tulip Star Hotels SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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