Tulip Star Hotels SWOT Analysis
Tulip Star Hotels is one of the leading brands in the tourism and hospitality sector. Tulip Star Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tulip Star Hotels:
Quick Glance:
Tulip Star Hotels Strengths
- All rooms are sea-facing, air-conditioned, tastefully furnished, and luxuriously spacious
- Halo of Hotel Centaur, Juhu
- Tulip Star also offers conference rooms and banquet halls, both indoors and outdoors
- Attractive membership plans
Above are the strengths in the SWOT Analysis of Tulip Star Hotels. The strengths of Tulip Star Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tulip Star Hotels Weaknesses
- Outlook of the property
- Limited market share due to tough competition from international and domestic players
- Government stake in the property
- Mediocre service
These were the weaknesses in the Tulip Star Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tulip Star Hotels Opportunities
- Available area can be used for various events
- Events/Banquets
- Beachside restaurant/bar
Above we covered the opportunities in Tulip Star Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tulip Star Hotels Threats
- Government policies and permit issues
- International chains venturing in the same vicinity
- Improper security arrangements
The threats in the SWOT Analysis of Tulip Star Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tulip Star Hotels SWOT analysis.
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About Tulip Star Hotels
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tulip Star Hotels Overview | |
|---|---|
| Parent Company |
V Hotels Limited |
| Category |
Hotels |
| Sector | |
| Tagline/ Slogan |
NA |
| USP |
Location in Mumbai western suburbs |
| Tulip Star Hotels STP | |
| Segmentation |
Leisure travelers |
| Target Market |
Budget travelers |
| Positioning |
Budget living at primary location |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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