Tulip Star Hotels SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Tulip Star Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In Tulip Star Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tulip Star Hotels to benchmark its business & performance as compared to the competitors. Tulip Star Hotels is one of the leading brands in the tourism and hospitality sector.
The table below lists the Tulip Star Hotels SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tulip Star Hotels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Tulip Star Hotels:
1. All rooms are sea-facing, air-conditioned, tastefully furnished, and luxuriously spacious 2. Halo of Hotel Centaur, Juhu
3. Tulip Star also offers conference rooms and banquet halls, both indoors and outdoors 4. Attractive membership plans
Tulip Star Hotels Weaknesses
Here are the weaknesses in the Tulip Star Hotels SWOT Analysis:
1. Outlook of the property
2. Limited market share due to tough competition from international and domestic players 2. Government stake in the property 3. Mediocre service
Tulip Star Hotels Opportunities
Following are the Opportunities in Tulip Star Hotels SWOT Analysis:
1. Available area can be used for various events 2. Events/Banquets 3. Beachside restaurant/bar
Tulip Star Hotels Threats
The threats in the SWOT Analysis of Tulip Star Hotels are as mentioned:
1. Government policies and permit issues 2. International chains venturing in the same vicinity 3. Improper security arrangements
Tulip Star Hotels Competition
Tulip Star Hotels Competitors
Below are the top 3 competitors of Tulip Star Hotels:
1. JW Marriott 2. Sea Princess 3. Ramada
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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