Tulip Star Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 3924

SWOT analysis of Tulip Star Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tulip Star Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tulip Star Hotels to benchmark its business & performance as compared to the competitors and industry. Tulip Star Hotels is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Tulip Star Hotels competitors and elaborates Tulip Star Hotels market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tulip Star Hotels SWOT, Competitors, Marketing STP & Brand analysis Table
Tulip Star Hotels Brand Analysis
Parent Company

V Hotels Limited




Tourism and Hospitality

Tagline/ Slogan



Location in Mumbai western suburbs

Tulip Star Hotels STP

Leisure travelers

Target Group

Budget travelers


Budget living at primary location

Tulip Star Hotels SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tulip Star Hotels. Strengths are:

1. All rooms are sea-facing, air-conditioned, tastefully furnished, and luxuriously spacious
2. Halo of Hotel Centaur, Juhu

3. Tulip Star also offers conference rooms and banquet halls, both indoors and outdoors
4. Attractive membership plans


Here are the weaknesses in the Tulip Star Hotels SWOT Analysis:

1. Outlook of the property

2. Limited market share due to tough competition from international and domestic players
2. Government stake in the property
3. Mediocre service


Following are the Opportunities in Tulip Star Hotels SWOT Analysis:

1. Available area can be used for various events
2. Events/Banquets
3. Beachside restaurant/bar


The threats in the SWOT Analysis of Tulip Star Hotels are as mentioned:

1. Government policies and permit issues
2. International chains venturing in the same vicinity
3. Improper security arrangements

Tulip Star Hotels Competition

Below are the top 3 Tulip Star Hotels competitors:

1. JW Marriott
2. Sea Princess
3. Ramada

The brandguide table above concludes the Tulip Star Hotels SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tulip Star Hotels. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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