Tulip Star Hotels SWOT Analysis, Competitors & USP

Tulip Star Hotels SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tulip Star Hotels, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tulip Star Hotels to benchmark its business & performance as compared to the competitors, and make strategic improvements. Tulip Star Hotels is one of the leading brands in the tourism and hospitality sector.

The article below lists the Tulip Star Hotels SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tulip Star Hotels SWOT Analysis:

SWOT Analysis of Tulip Star Hotels

For Tulip Star Hotels, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tulip Star Hotels Strengths

The strengths of Tulip Star Hotels looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tulip Star Hotels :

1. All rooms are sea-facing, air-conditioned, tastefully furnished, and luxuriously spacious
2. Halo of Hotel Centaur, Juhu

3. Tulip Star also offers conference rooms and banquet halls, both indoors and outdoors
4. Attractive membership plans

Tulip Star Hotels Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tulip Star Hotels SWOT Analysis:

1. Outlook of the property

2. Limited market share due to tough competition from international and domestic players
2. Government stake in the property
3. Mediocre service

Tulip Star Hotels Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tulip Star Hotels SWOT Analysis:

1. Available area can be used for various events
2. Events/Banquets
3. Beachside restaurant/bar

Tulip Star Hotels Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tulip Star Hotels are as mentioned:

1. Government policies and permit issues
2. International chains venturing in the same vicinity
3. Improper security arrangements

Tulip Star Hotels Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tulip Star Hotels:

1. JW Marriott
2. Sea Princess
3. Ramada

Hence this concludes the Tulip Star Hotels SWOT analysis.

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About Tulip Star Hotels

Tulip Star Hotels Overview
Parent Company	V Hotels Limited
Category	Hotels
Sector	Tourism and Hospitality
Tagline/ Slogan	NA
USP	Location in Mumbai western suburbs
Tulip Star Hotels STP
Segmentation	Leisure travelers
Target Market	Budget travelers
Positioning	Budget living at primary location

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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