Tulip Star Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tulip Star Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tulip Star Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tulip Star Hotels to benchmark its business & performance as compared to the competitors and industry. Tulip Star Hotels is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tulip Star Hotels competitors and includes Tulip Star Hotels target market, segmentation, positioning & Unique Selling Proposition (USP).

Tulip Star Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tulip Star Hotels Brand Analysis
Parent Company

V Hotels Limited

Category

Hotels

Sector

Tourism and Hospitality

Tagline/ Slogan

NA

USP

Location in Mumbai western suburbs

Tulip Star Hotels STP
Tulip Star Hotels Segmentation

Leisure travelers

Tulip Star Hotels Target Market

Budget travelers

Tulip Star Hotels Positioning

Budget living at primary location

Tulip Star Hotels SWOT Analysis
Tulip Star Hotels Strengths

Below are the Strengths in the SWOT Analysis of Tulip Star Hotels:

1. All rooms are sea-facing, air-conditioned, tastefully furnished, and luxuriously spacious
2. Halo of Hotel Centaur, Juhu

3. Tulip Star also offers conference rooms and banquet halls, both indoors and outdoors
4. Attractive membership plans

Tulip Star Hotels Weaknesses

Here are the weaknesses in the Tulip Star Hotels SWOT Analysis:

1. Outlook of the property

2. Limited market share due to tough competition from international and domestic players
2. Government stake in the property
3. Mediocre service

Tulip Star Hotels Opportunities

Following are the Opportunities in Tulip Star Hotels SWOT Analysis:

1. Available area can be used for various events
2. Events/Banquets
3. Beachside restaurant/bar

Tulip Star Hotels Threats

The threats in the SWOT Analysis of Tulip Star Hotels are as mentioned:

1. Government policies and permit issues
2. International chains venturing in the same vicinity
3. Improper security arrangements

Tulip Star Hotels Competition
Competitors

Below are the top 3 Tulip Star Hotels competitors:

1. JW Marriott
2. Sea Princess
3. Ramada


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tulip Star Hotels. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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