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  3. Sarovar Hotels & Resorts SWOT Analysis

Sarovar Hotels & Resorts SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: September 17, 2023Read time:

Here is a detailed SWOT analysis of Sarovar Hotels & Resorts covering strengths, weaknesses, opportunities and threats.

Sarovar Hotels & Resorts Strengths

  1. The Sarovar Group has a vast reservoir of experienced professionals and technical experts
  2. They have a huge spread of hotels (60 Hotels in over 40 cities in India)
  3. Since India is known for its hospitality, the company is recognized globally
  4. International presence due to Carlson Group tie-ups

Above are the strengths in the SWOT Analysis of Sarovar Hotels & Resorts. The strengths of Sarovar Hotels & Resorts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sarovar Hotels & Resorts Weaknesses

  1. Limited market share growth as competition is tough
  2. The brand despite being popular has restricted recall

These were the weaknesses in the Sarovar Hotels & Resorts SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sarovar Hotels & Resorts Opportunities

  1. MICE (Meetings, Incentives, Conferences & Exhibitions) – Sarovarhas its its presence in the 4 key metroswhere Meeting and conferences can be held
  2. Mid Market Hotels are receiving Increasing Government support
  3. The Hotels in smaller cities can create weekend get away packages

Above we covered the opportunities in Sarovar Hotels & Resorts SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sarovar Hotels & Resorts Threats

  1. Increasing competition. Rampant increase in International entrants
  2. There is a new trend of people preferring Well furnished guest houses over hotels

The threats in the SWOT Analysis of Sarovar Hotels & Resorts are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sarovar Hotels & Resorts SWOT analysis.

About Sarovar Hotels & Resorts

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sarovar Hotels & Resorts Overview
Parent Company

Sarovar Hotels & Resorts (Affiliated with Carlson Hospitality Worldwide)


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Across India & Beyond


To provide a superior hospitality experience at excellent value

Sarovar Hotels & Resorts STP

Mid-market travelers

Target Market

Mid Market  & Budget Segment


Largest chain of Mid market hotels in the country across the last 18 years .

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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