1. SWOT Analysis
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  3. Tulip Star Hotels SWOT Analysis

Tulip Star Hotels SWOT Analysis

Published by MBA Skool Team in Tourism and Hospitality category Last Updated: December 18, 2023Read time:

Here is a detailed SWOT analysis of Tulip Star Hotels covering strengths, weaknesses, opportunities and threats.

Tulip Star Hotels Strengths

  1. All rooms are sea-facing, air-conditioned, tastefully furnished, and luxuriously spacious
  2. Halo of Hotel Centaur, Juhu
  3. Tulip Star also offers conference rooms and banquet halls, both indoors and outdoors
  4. Attractive membership plans

Above are the strengths in the SWOT Analysis of Tulip Star Hotels. The strengths of Tulip Star Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tulip Star Hotels Weaknesses

  1. Outlook of the property
  2. Limited market share due to tough competition from international and domestic players
  3. Government stake in the property
  4. Mediocre service

These were the weaknesses in the Tulip Star Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tulip Star Hotels Opportunities

  1. Available area can be used for various events
  2. Events/Banquets
  3. Beachside restaurant/bar

Above we covered the opportunities in Tulip Star Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tulip Star Hotels Threats

  1. Government policies and permit issues
  2. International chains venturing in the same vicinity
  3. Improper security arrangements

The threats in the SWOT Analysis of Tulip Star Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tulip Star Hotels SWOT analysis.

About Tulip Star Hotels

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tulip Star Hotels Overview
Parent Company

V Hotels Limited




Tourism and Hospitality

Tagline/ Slogan



Location in Mumbai western suburbs

Tulip Star Hotels STP

Leisure travelers

Target Market

Budget travelers


Budget living at primary location

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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